1 and half page about a campaign
garki.
paper.docx
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· Was it through the source? If yes, what was the rationale behind the source? How was it executed?
· What were the appeals used? What was that rationale for their effectiveness?
· How did the brand benefit from this campaign? Discuss the aftermath of the campaign. If there was any backlash or contradictions, discuss them in light of consumers’ attitudes/behaviors.
ANSEWR these questions below using three scholar sources from google scholar
1 and a half page!
This what my group wrote so far
Introduction
Air pollution is a common phenomenon in the world today. It has been contributed by the high level of industrialization in countries. In Los Angeles, air pollution has resulted in health problems and deaths. Due to the impacts of the pollution people have changed their consumption tendencies towards eco-friendly tendencies. The clean air campaign in Los Angeles was initiated to improve the quality of air in the region through promoting clean energy technologies.
Attitudes/Behaviors that the Campaign trying to Change
Environmental friendly attitude occurs when consumer possesses strong standings on the issues of environment that affects their individual and social lives. The campaign aims at changing the consumer value driven attitudes and social identity attitudes. Through influencing consumer’s social identity attitudes it becomes easy to achieve air pollution campaign goals (Kyu, et al, 2013). The campaign focuses on changing the attitudes of the consumer for the purpose of forming a positive attitude towards clean air. To change value driven attitudes, the campaign has to focus on individual values. Changing this value will enable the consumers to value their environment. Kyu, et al (2013) argue that increased consumer interest in air pollution has changed their attitudes and behaviors towards the environment. It has resulted in purchasing of eco-friendly products.
ANSWER the questions here (1 and half page) using three google scholar sources!
Social related marketing campaign : Reducing air pollution in Los Angeles
1. For secondary research, use Google, Google Scholar, and the library databases, which are free: LexisNexis, Business Source Premier, and academic Search Premier. Go to Oviatt website, click on Databases on the left-hand side, and under the Browse by Database Name, click on the appropriate letter. Search within the database by word or phrase.
0. Once you have selected the campaign, do the research on it and then write a report addressing these specific points:
· What is/was the purpose behind this campaign, that is, why did the brand/company do it?
· Who is the target market for this campaign? Why was this target audience selected?
· What consumer attitudes/behaviors is the campaign trying to change? Why is there a need to change this attitude/behavior? What characteristics are typical of this attitude? What makes it challenging to change this attitude/behavior and why? Elaborate on your answer using existing research.
· How did the campaign address the attitude/behavior change component? (Use Ch. 5 to help your analysis).
· Was it through the message? If yes, what is the message trying to do? How was it executed?
· Was it through the source? If yes, what was the rationale behind the source? How was it executed?
· What were the appeals used? What was that rationale for their effectiveness?
· How did the brand benefit from this campaign? Discuss the aftermath of the campaign. If there was any backlash or contradictions, discuss them in light of consumers’ attitudes/behaviors.
I
0. Discuss the difference between attitude towards the ad and attitude towards the brand in the context of this campaign.
a. Was the campaign effective in changing attitude/behavior? Why or why not?
b. What are broader consumer behavior implications in terms of changing consumer attitudes or behaviors?
c. How would you re-design this campaign to make it more effective? Be critical and creative in your recommendations.
http://www.apastyle.org/?gclid=CjwKCAiAlfnUBRBQEiwAWpPA6X
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DO NOT use “Running Head,” only citations need to be in APA
format.
THIS IS OUR PAPER IS ABOUT
Coalition for Clean Air: Clean Air in California
https://www.ccair.org/about-us/
Reducing Air Pollution in Los Angeles
