Project Proposal
Nizamuddin
panion-pitch-deck-2-2.pdf
Better Access to Better Care
PP
A BRIEF INTRODUCTION
REDUCE WASTE | IMPROVE QUALITY | CREATE VALUE
Better Matches Happier Care Workers Meaningful Feedback Lower Fees Customizable Service
THE PROBLEM Inefficiencies in the personal care & support industry have led to injuries, wasted time, and billions in
wasted funds
Mismatched
•Wasted time
•Avoidable Injuries •Poor outcomes
•Unsatisfied clients •Language barriers
•Frustrated Clients
Costly
•Agencies take up to 30%
• No benefits • No pensions
• No insurance • No meaningful support from agencies
Distance
• Transportation distances can vary
• Care workers can spend hours travelling each day
• Constant travel can tire a care worker and add risk
Revolving Doors
• High turnover
• High care worker burnout • Little loyalty
• Quality control is diminished
• Clients and care workers suffer alike
There is a Better Way…
THE DIFFERENCE
Panion.ca matches Care Workers and their
Clients based on important factors like
Language, Expertise, Experience, Education,
Complexity, Frequency, etc.
We treat Care Workers the way we want Our
Family Members to be Treated: with
Respect and Dignity.
● Better Matching
● More Secure Data (PIPEDA, GDPR+)
● Lower Fees (15% to 25% vs 30%)
● Easy to use, easy to navigate App
● GPS Tracking
● Local Area Managers Ensure Quality
● Care Workers are offered Pensions,
Benefits, and Insurance
● Optional Body Cameras
OUR STRATEGY
PP
Profile creation is simple, straight
forward, and makes matching easier
Matches are driven by AI or by users
themselves, and based on profile data
PANION only takes 15% - 25% from each
transaction
PROFILE MATCHING TRANSACTIONS
PLATFORM OVERVIEW
Fast | Effective | Easy to Use
CUSTOMER JOURNEY
AWARENESS
FEEDBACKPROFILE & MATCHING
CARE VISITS Targeted Campaigns
Partnerships
Word-of-Mouth
Referrals
Easy Client/Care Worker Feedback
Third-Party, Anonymized Data
Comparable, Meaningful Feedback
Easy to Create Profiles
Automatic or Manual Matches
Matches Based on Client’s Needs
GPS Tracking
Client/Care Worker Messaging
Automatic Time Logs
A Better Platform | A Simpler Way | A Care-Focused Process
Local Area Managers
Ensure Quality Control is
Maintained
TIERED PLANS
Bronze Silver Gold Platinum
• Limited Expertise • Basic Education • 0 – 2 Years of
Experience • One Language
• More Expertise • University Degree
or equivalent • 2 – 5 Years of
Experience • One or more
Languages
• Subject Matter Experts
• University Degree or equivalent
• 5+ Years of Experience
• One or more Languages
• Subject Matter Experts
• Masters Degree • 7+ Years of
Experience • One or more
Languages
$15-$20 $20-$30 $30-$40 $40+
Hourly Rates are based on Expertise, Experience, Education, and Languages Spoken Care Workers are Encouraged to Upskill, Gain Experience, and Earn More Hourly
Basic Care | Everyday Activities
Advanced Care | Treatments
Therapies | Long-Term Care & Retirement Residences
$23 Est. Avg.
MARKET SIZE Ontario Canada will be the First Launching Point
Ontario Market Size
160,000+ Care Workers (58% Personal Support Workers, 25% Registered nurses)
Millions of Clients (100,000 in long term care homes)
14%
23%
0%
5%
10%
15%
20%
25%
% of Ontarians Aged 65+
2011 2036 Long Term Care Home/Community Care Hospital
MARKET SIZE
]
Ontario, British Columbia, & Oklahoma are Targeted for Years 1 to 3
Canada & USA Market Size
1.5+M Care Workers in Total
Tens of Millions of Clients
Thousands of Retirement and Long Term Care Homes
Total Serviceable Market (TSM)
Canada: 60% of 320,000 = 192,000
USA: 50% of 1,180,000 = 590,000
Market Penetration Projections
Canada: 10% of TSM = ~19,000
USA: 7.5% of TSM = ~45,000
Total North American Potential = 64K Care Workers
5-YEAR GROWTH PLAN
Awareness Rate (5-Year Period)
Estimated percentage of Care Workers in North
America that will know about Panion
2.5% - 7.5% (TSM x 5% = 39,100)
15% - 20% (39,100 x 17.5% = 6,843)
$3,107 (6,843 x $3,107 = $21M Rev. / Year)
Conversion Rate (5-Year Period)
Estimated percentage of aware Care Workers in
Ontario that become regular members of Panion
Average Revenue Rate (5-Year Period)
Estimated annual revenues from each Care
Worker, averaged over the first five years
MVP Launch Improve Grow
P h
a s e
1
Business Plan
Marketing Plan
Operations Plan
Marketing Campaigns
App. Development
Branding Developed
Launch Beta in Ontario & BC & OK
500+ Care Workers
P h
a s e
2
Bug Fixes
Marketing Campaigns Launched
Area Managers Trained
Operational Improvements
Focus on Validated Opportunities
1,500+ Care Workers
P h
a s e
3
App V.1.0 Launched
Marketing Improvements
Process Improvements
Negotiate Better Benefits, Insurance, & Pension Plans for Care Workers
4,000+ Care Workers
P h
a s e
4
App V.1.5 Launched
SEO & Digital Presence Campaigns
Revenue Streams Expanded
Additional Educational Opportunities for Care Workers
Expand Reach Across North America (opportunity-driven)
6,800+ Care Workers
Years 1 – 2 Up to $4M in Total Rev.
Years 3 – 5 Up to $50M in Total Rev.
PP “If you care about the Care Workers, they in turn will care about
their Clients”
REVENUE POTENTIAL
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
0
200
400
600
800
1000
1200
1400
Year 1 Year 2 Year 3 Year 4 Year 5
Earnings per Care Worker
Panion's Revenues Hours
$3,107 Average Annual Earning Per Care Worker Over 5 Years $10.7M Average Annual Revenues Over 5 Years
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
1 2 3 4 5
5-Year Revenue & Care Worker Projections
Total Estimated 5-Year Revenue Total Care Workers USA/CAN
REVENUE POTENTIAL
$16,065 $33,345 $51,840
$88,704 $123,079
$165,600 $200,928
$238,464 $278,208
$320,160
- 200 400 600 800 1,000 1,200 1,400 1,600
$- $50,000
$100,000 $150,000 $200,000 $250,000 $300,000 $350,000
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total Market Penetration (100% = 64,000 Care Workers)
Projected Revenues (in 000s) by Market Penetration
Revenues (in 000s) Avg. Annual Hours Per Care Worker
$300M+ Annual Total Potential in Canada & USA Combined
OUR COMPETITORS
HOMECAREHUB STAFFY CARINGSUPPORT
B2B2C: Works with agencies and takes over ownership of
client care
B2B Focused: An agency that reduces
hiring costs and complexity
B2B Focused: Monthly fee based model, with care worker profiles
Includes a Rating System No Benefits No Insurance No Pension Plan No Incentive to Upskill
Includes a Matching System No Benefits No Insurance No Pension Plan No Incentive to Upskill
Includes 6 Types of Care No Benefits No Insurance No Pension Plan No Incentive to Upskill
THANK YOU Do you have any questions?
Mr. Rahi Tajzadeh
LinkedIn: www.Rahi.ca
Email us at [email protected]
Or visit us at www.TheBigLeaf.com
PP
Appendix Business Plan
BUSINESS PLAN
Our Innovative Business Model Puts Clients & Care Workers First
Industry
•NAICS •Size & Growth •Metrics •Major Players •Trends •Factors Affecting Change •Business Models •Best Practices •Innovation(s) •Supply/Value Chain •Gaps •Unmet Needs •Opportunities
Market
•Size & Growth •Segments •Demographics •Psychographics •Cohorts •Geographical Distribution •TSM •Innovation(s) •Medium(s) •CRM/Best Practice •Gaps •Unmet Needs •Opportunities
Opportunity
•Summary of Industry Opportunities •Summary of Market Opportunities •Compatible & Complimentary Opportunities •Overall Analysis •Opportunities to Innovate •Internal Capabilities Analysis •Opportunity Selection
Marketing
•Target Market(s)
•Value Proposition •8Ps
•Touchpoint(s) Plan •Branding
•Marketing Materials
•Awareness/Ad Campaigns
•Sales Process & CRM •Post-Purchase Plan
•Additional Requirements •Expansion Plan
•Basic Projections
Operations
•Leadership Plan •All Human Resources Requirements •All Operating Procedures/Bylaws •I.T. Management •Office Needs •Communications, Collaboration, & Working Requirements •Tools (SW/HW) •Expansion Plan •Opportunities
Finance
•Financial Model •Overall Sales & Financial Projections (IS, SCF, BS) •Risk Mitigation Strategy •Expansion Plan •Payroll & Related Protocols •Tax Plan •Government Support •Corporate Structure & Shares •Dividend Plan
