Deliverable 6 - Costa's Website Analytics Report
Twinage12
PaidSearchCampaignBingAdsExample.xlsxPPC Bing
| Bing Ads Weekly Performance | |||||||||||||
| Week Ending | Clicks | Impr. | CTR | Avg. CPC | Avg. Ad Pos. | Ad Cost | Campaign Mgmt. Fee | Total Cost | # of Call Tracking Calls | # of Form Submissions | Total Conv. | Cost / Conv. | PPC Conv. Rate |
| 43030 | 97 | 1,804 | 5.38% | $11.32 | 1.17 | $1,097.77 | $164.67 | $1,262.44 | 5 | 12 | 17 | $74.26 | 17.53% |
| 43023 | 193 | 3,334 | 5.79% | $6.44 | 1.3 | $1,243.22 | $186.48 | $1,429.70 | 6 | 8 | 14 | $102.12 | 7.25% |
| 43016 | 194 | 3,470 | 5.59% | $8.19 | 1.34 | $1,588.90 | $238.34 | $1,827.24 | 7 | 12 | 19 | $96.17 | 9.79% |
| 43009 | 130 | 2,060 | 6.31% | $9.94 | 1.3 | $1,292.54 | $193.88 | $1,486.42 | 5 | 10 | 15 | $99.09 | 11.54% |
| 43002 | 94 | 1,658 | 5.67% | $10.32 | 1.29 | $970.36 | $145.55 | $1,115.91 | 5 | 10 | 15 | $74.39 | 15.96% |
| 42995 | 121 | 1,775 | 6.82% | $11.32 | 1.31 | $1,369.79 | $205.47 | $1,575.26 | 8 | 13 | 21 | $75.01 | 17.36% |
| 42988 | 137 | 3,263 | 4.20% | $10.53 | 1.14 | $1,442.26 | $216.34 | $1,658.60 | 3 | 8 | 11 | $150.78 | 8.03% |
| 42981 | 129 | 3,399 | 3.80% | $9.68 | 1.14 | $1,248.27 | $187.24 | $1,435.51 | 6 | 9 | 15 | $95.70 | 11.63% |
| 42974 | 115 | 2,629 | 4.41% | $12.47 | 1.12 | $1,446.09 | $216.91 | $1,663.00 | 8 | 7 | 15 | $110.87 | 13.04% |
| 42967 | 124 | 2,055 | 6.03% | $11.07 | 1.19 | $1,373.26 | $205.99 | $1,579.25 | 7 | 9 | 16 | $98.70 | 12.90% |
| 42960 | 117 | 2,180 | 5.37% | $10.18 | 1.32 | $1,191.27 | $178.69 | $1,369.96 | 5 | 5 | 10 | $137.00 | 8.55% |
| 42953 | 113 | 1,990 | 5.68% | $10.54 | 1.36 | $1,190.75 | $178.61 | $1,369.36 | 2 | 6 | 8 | $171.17 | 7.08% |
| 42946 | 146 | 3,681 | 3.97% | $12.24 | 1.3 | $1,787.54 | $268.13 | $2,055.67 | 6 | 11 | 17 | $120.92 | 11.64% |
| 42939 | 143 | 3,156 | 4.53% | $8.65 | 1.36 | $1,236.87 | $185.53 | $1,422.40 | 6 | 14 | 20 | $71.12 | 13.99% |
| 42932 | 139 | 2,468 | 5.59% | $9.06 | 1.34 | $1,259.69 | $188.95 | $1,448.64 | 9 | 17 | 26 | $55.72 | 18.71% |
| 42925 | 138 | 2,447 | 5.64% | $10.54 | 1.41 | $1,453.93 | $218.09 | $1,672.02 | 5 | 9 | 14 | $119.43 | 10.14% |
| 42918 | 151 | 3,658 | 4.13% | $13.59 | 1.46 | $2,051.87 | $307.78 | $2,359.65 | 9 | 12 | 21 | $112.36 | 13.91% |
| 42911 | 113 | 2,639 | 4.28% | $11.64 | 1.41 | $1,315.61 | $197.34 | $1,512.95 | 7 | 5 | 12 | $126.08 | 10.62% |
| 42904 | 105 | 2,137 | 4.91% | $8.83 | 1.25 | $927.04 | $139.06 | $1,066.10 | 4 | 9 | 13 | $82.01 | 12.38% |
| 42897 | 128 | 2,582 | 4.96% | $8.30 | 1.24 | $1,062.86 | $159.43 | $1,222.29 | 2 | 3 | 5 | $244.46 | 3.91% |
| 42891 | 156 | 3,097 | 5.04% | $10.44 | 1.26 | $1,610.57 | $241.59 | $1,852.16 | 7 | 6 | 13 | $142.47 | 8.33% |
| 42876 | 96 | 2,980 | 3.22% | $11.42 | 1.35 | $1,096.08 | $164.41 | $1,260.49 | 2 | 2 | 4 | $315.12 | 4.17% |
| 42869 | 89 | 2,624 | 3.78% | $8.43 | 1.39 | $750.67 | $112.60 | $863.27 | 9 | 11 | 20 | $43.16 | 22.47% |
| 42862 | 101 | 3,191 | 3.17% | $12.47 | 1.37 | $1,286.59 | $192.99 | $1,479.58 | 6 | 7 | 13 | $113.81 | 12.87% |
| 42855 | 87 | 2,798 | 3.11% | $10.94 | 1.3 | $951.94 | $142.79 | $1,094.73 | 4 | 12 | 16 | $68.42 | 18.39% |
| 42848 | 85 | 1,185 | 7.70% | $10.06 | 1.27 | $854.72 | $128.21 | $982.93 | 5 | 9 | 14 | $70.21 | 16.47% |
| 42841 | 74 | 1,003 | 7.38% | $10.28 | 1.28 | $761.08 | $114.16 | $875.24 | 6 | 4 | 10 | $87.52 | 13.51% |
| 42834 | 76 | 754 | 10.80% | $9.00 | 1.13 | $684.18 | $102.63 | $786.81 | 5 | 12 | 17 | $46.28 | 22.37% |
| 42827 | 72 | 753 | 9.56% | $10.16 | 1.11 | $731.74 | $109.76 | $841.50 | 3 | 6 | 9 | $93.50 | 12.50% |
| 42820 | 58 | 811 | 7.15% | $7.39 | 1.1 | $428.87 | $64.33 | $493.20 | 3 | 5 | 8 | $61.65 | 13.79% |
| 42813 | 43 | 1,115 | 3.86% | $10.11 | 1.14 | $434.92 | $65.24 | $500.16 | 3 | 2 | 5 | $100.03 | 11.63% |
| 42806 | 73 | 1,502 | 4.86% | $8.93 | 1.08 | $652.20 | $97.83 | $750.03 | 2 | 2 | 4 | $187.51 | 5.48% |
| 42799 | 63 | 1,990 | 3.17% | $12.40 | 1.14 | $781.09 | $117.16 | $898.25 | 2 | 4 | 6 | $149.71 | 9.52% |
| 42792 | 73 | 1,856 | 3.93% | $11.61 | 1.13 | $847.66 | $127.15 | $974.81 | 2 | 2 | 4 | $243.70 | 5.48% |
| 42785 | 54 | 922 | 5.86% | $11.42 | 1.1 | $616.69 | $92.50 | $709.19 | 2 | 4 | 6 | $118.20 | 11.11% |
