Deliverable 6 - Costa's Website Analytics Report
Twinage12
PaidSearchCampaignAdwordsExample.xlsxAdWords All Campaigns
| All Combined Campaigns AdWords | |||||||||||||
| Date | Clicks | Impr. | CTR | Avg. CPC | Avg. Ad Pos. | Ad Cost | Campaign Mgmt. Fee | Total Cost | # of Call Tracking Calls | # of Form Submissions | Total Conv. | Cost / Conv. | PPC Conv. Rate |
| 43030 | 483 | 3996 | 8.84% | $9.71 | 1.12 | $5,580.71 | $837.11 | $6,417.82 | 54 | 74 | 128 | $50.14 | 26.50% |
| 43023 | 487 | 3582 | 10.24% | $9.92 | 1.09 | $4,926.74 | $739.01 | $5,665.75 | 57 | 91 | 148 | $38.28 | 30.39% |
| 43016 | 505 | 3502 | 11.02% | $7.36 | 1.09 | $4,656.46 | $698.47 | $5,354.93 | 71 | 102 | 173 | $30.95 | 34.26% |
| 43009 | 472 | 3652 | 10.09% | $9.85 | 1.1 | $4,335.90 | $650.39 | $4,986.29 | 70 | 98 | 168 | $29.68 | 35.59% |
| 43002 | 502 | 3826 | 11.40% | $8.78 | 1.05 | $5,334.17 | $800.13 | $6,134.30 | 53 | 77 | 130 | $47.19 | 25.90% |
| 42995 | 477 | 3808 | 9.57% | $11.14 | 1.1 | $4,761.77 | $714.27 | $5,476.04 | 49 | 100 | 149 | $36.75 | 31.24% |
| 42988 | 413 | 3257 | 10.90% | $8.44 | 1.14 | $4,651.09 | $697.66 | $5,348.75 | 51 | 74 | 125 | $42.79 | 30.27% |
| 42981 | 353 | 3200 | 9.70% | $7.57 | 1.15 | $3,682.48 | $552.37 | $4,234.85 | 36 | 76 | 112 | $37.81 | 31.73% |
| 42974 | 428 | 3351 | 9.70% | $7.92 | 1.11 | $4,644.35 | $696.65 | $5,341.00 | 40 | 87 | 127 | $42.06 | 29.67% |
| 42967 | 435 | 3676 | 8.27% | $7.32 | 1.11 | $4,536.03 | $680.40 | $5,216.43 | 42 | 81 | 123 | $42.41 | 28.28% |
| 42960 | 386 | 3640 | 8.68% | $7.70 | 1.08 | $3,981.42 | $597.21 | $4,578.63 | 37 | 62 | 99 | $46.25 | 25.65% |
| 42953 | 418 | 3741 | 7.71% | $8.55 | 1.11 | $4,454.93 | $668.24 | $5,123.17 | 39 | 84 | 123 | $41.65 | 29.43% |
| 42946 | 407 | 3824 | 9.11% | $9.32 | 1.12 | $4,404.30 | $660.65 | $5,064.95 | 47 | 89 | 136 | $37.24 | 33.42% |
| 42939 | 415 | 3889 | 8.55% | $8.37 | 1.11 | $4,914.72 | $737.21 | $5,651.93 | 42 | 95 | 137 | $41.25 | 33.01% |
| 42932 | 303 | 3280 | 8.01% | $7.96 | 1.11 | $3,264.72 | $489.71 | $3,754.43 | 43 | 57 | 100 | $37.54 | 33.00% |
| 42925 | 353 | 3297 | 8.97% | $8.23 | 1.09 | $4,007.41 | $601.11 | $4,608.52 | 41 | 56 | 97 | $47.51 | 27.48% |
| 42918 | 331 | 3208 | 9.93% | $8.97 | 1.13 | $3,423.30 | $513.50 | $3,936.80 | 43 | 85 | 128 | $30.76 | 38.67% |
| 42911 | 366 | 2714 | 8.43% | $7.65 | 1.12 | $4,021.46 | $603.22 | $4,624.68 | 48 | 74 | 122 | $37.91 | 33.33% |
| 42904 | 293 | 2885 | 8.89% | $8.24 | 1.14 | $3,230.22 | $484.53 | $3,714.75 | 38 | 70 | 108 | $34.40 | 36.86% |
| 42897 | 288 | 2814 | 9.99% | $8.34 | 1.14 | $3,175.92 | $476.39 | $3,652.31 | 49 | 35 | 84 | $43.48 | 29.17% |
| 42876 | 375 | 3130 | 9.51% | $7.70 | 1.15 | $3,106.44 | $465.97 | $3,572.41 | 32 | 26 | 58 | $61.59 | 15.47% |
| 42869 | 375 | 3307 | 9.69% | $6.95 | 1.15 | $3,241.00 | $486.15 | $3,727.15 | 36 | 13 | 49 | $76.06 | 13.07% |
| 42862 | 434 | 3448 | 10.37% | $7.04 | 1.14 | $2,913.72 | $437.06 | $3,350.78 | 33 | 17 | 50 | $67.02 | 11.52% |
| 42855 | 561 | 4405 | 11.65% | $6.53 | 1.11 | $3,999.31 | $599.90 | $4,599.21 | 61 | 14 | 75 | $61.32 | 13.37% |
| 42848 | 530 | 4376 | 8.39% | $6.10 | 1.13 | $4,521.97 | $678.30 | $5,200.27 | 55 | 19 | 74 | $70.27 | 13.96% |
| 42841 | 427 | 4215 | 6.97% | $6.39 | 1.14 | $3,416.55 | $512.48 | $3,929.03 | 43 | 16 | 59 | $66.59 | 13.82% |
| 42834 | 431 | 3948 | 8.55% | $7.40 | 1.13 | $3,454.02 | $518.10 | $3,972.12 | 36 | 15 | 51 | $77.88 | 11.83% |
| 42827 | 394 | 3779 | 9.18% | $9.11 | 1.12 | $4,077.55 | $611.63 | $4,689.18 | 26 | 11 | 37 | $126.73 | 9.39% |
| 42821 | 234 | 3548 | 9.48% | $9.64 | 1.12 | $2,893.50 | $434.03 | $3,327.53 | 21 | 5 | 26 | $127.98 | 11.11% |
| 42813 | 242 | 3364 | 6.20% | $7.25 | 1.1 | $3,148.14 | $472.22 | $3,620.36 | 25 | 11 | 36 | $100.57 | 14.88% |
| 42806 | 195 | 3451 | 4.35% | $9.24 | 1.08 | $2,987.33 | $448.10 | $3,435.43 | 21 | 10 | 31 | $110.82 | 15.90% |
| 42799 | 166 | 3330 | 4.05% | $9.13 | 1.11 | $2,878.62 | $431.79 | $3,310.41 | 21 | 9 | 30 | $110.35 | 18.07% |
| 42792 | 241 | 3754 | 6.41% | $9.81 | 1.11 | $3,922.27 | $588.34 | $4,510.61 | 26 | 6 | 32 | $140.96 | 13.28% |
| 42785 | 210 | 3163 | 8.17% | $10.30 | 1.1 | $3,277.32 | $491.60 | $3,768.92 | 19 | 6 | 25 | $150.76 | 11.90% |
