CommonBond Case

6/20/2021 Edify

https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/df379fe6-e176-4d04-a6e… 1/2

The team realized there was ample opportunity to target different customer

segments with similar types of information and ultimately reach more

members and potential members with their emails.

De�ning Email Objectives Identifying clear objectives for each target segment was a critical step in

enabling the team to determine what types of content should be sent via

email. Looking across the various customer segments (members, pipeline,

events, and friends & family), it was clear that each segment had different

objectives that email could serve.

Thinking through this enabled the team to come to the following conclusions: 

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6/20/2021 Edify

https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/df379fe6-e176-4d04-a6e… 2/2