CommonBond Case

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consumers’ preferred method of receiving commercial messages from

companies. CommonBond’s two primary target segments, in -school MBAs

seeking student loans and student loan refinancers seeking to find a lower

interest rate responded well to email with strong open and click through rates.

As CommonBond sought to grow throughout 2016, the team was cognizant

that the need to consistently communicate via email as well as launch new

products to different target markets would impact their email marketing

strategy.

The CommonBond Back Story CommonBond was founded in November 2011 by David Klein, Michael

Taormina, and Jessup Shean, who met at the University of Pennsylvania's

Wharton School of Business. The idea for the company was sparked by the

founders' frustration with the lack of affordable loan options to fund their own

graduate school education.

The trio put together a business plan and were accepted to the highly selective

Wharton Venture Initiation Program, which serves as a start up incubator for

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