Due Mon, June 6th by 11PM (EST)

9. NVC Consulting http://www.nvcconsulting.net

10. PRISM International, Inc. http://www.prismdiversity.com

11. Tulin Diversiteam Associates http://www.diversiteam.com

12. The Winters Group, Inc. http://www.wintersgroup.com

Source: This case was prepared by Kathryn A. Cañas and Harris Sondak.

Exercise: Analyzing Diversity Commitment On Web Sites

Purpose

The purpose of this exercise is to analyze the way that organizations communicate their understanding of

and commitment to diversity through their Web sites.

Guidelines

Note: For this exercise to be done in-class, computer access is necessary.

1. With the entire group, describe the purpose of an organization’s Web site. Why do people typically visit an organization’s Web site? How important is it for an organization to have a comprehensive yet

easily accessible Web site? Explain. 2. Divide participants into groups of about five people. Have each group choose five to ten

organizations’ Web sites to examine. Groups may choose Web sites representing organizations that interest them, or they may choose any of the organizations listed in DiversityInc’s Top 50 Companies

for Diversity; for example: • American Express Co. (http://www.americanexpress.com)

• Cisco (http://www.cisco.com)

• Coca-Cola Co. (http://www.coca-cola.com)

• Ernst & Young (http://www.ey.com)

• Ford Motor Co. (http://www.ford.com)

• Johnson & Johnson (http://www.jnj.com/connect)

• Marriott International (http://marriott/com)

• MGM Mirage (http://www.mgmmirage.com)

• PepsiCo (http://pepsico.com)

• Verizon Communications (http://verizon.com)

3. As you examine each organization’s Web site, answer the following questions:

• Is material on diversity or a link to a diversity section found on the Web site’s homepage?

• Is the organization’s definition of diversity and its diversity mission statement clearly articulated on the Web site? Is it easy to locate?

• After reading the main diversity section, do you clearly understand the company’s stance on diversity?

• Is there a statement on the Web site by the CEO reflecting the organization’s commitment to

diversity?

• Does the Web site material address diversity-related issues such as employee-resource groups,

recruiting strategies, diversity training, supplier diversity, community relations, and so on?

•