CommonBond Case

6/20/2021 Edify

https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/df379fe6-e176-4d04-a6e… 1/2

Introduction

By the end of 2015, the marketing team at CommonBond was confident that

one of their priorities for early 2016 was to curate and share a cohesive brand

story. There was no doubt about it: the financial services landscape was, and

would continue to be, a cluttered mass of traditional banks and emerging

financial technology players. While the CommonBond marketing team was

confident in their positioning and brand story, they knew they needed to

communicate it clearly and consistently across multiple marketing channels

from their website, to content, to affiliate websites, to email.

Email marketing was a critical vehicle for communicating the CommonBond

brand story. The team was aware of the fact that email messages are by far

consumers’ preferred method of receiving commercial messages from

Search this etextbook... Search Previous Next

6/20/2021 Edify

https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/df379fe6-e176-4d04-a6e… 2/2