Padevi

Final Assessment – Personal Branding Statement Written assignment Activity brief PPD– 321 Crafting Your Future Online campus – Summer Session II Professor: Carol Peitzsch ([email protected]) Description Individual project, where you will develop your personal brand and create a personal

branding statement. This is a continuation of the live personal branding mind map exercise we will do during the final class webinar.

Take the principles of personal branding learned during class to create a branding statement that tells the reader who you are, what your specialties are, and what kind of work you are looking for. This statement is one sentence that encapsulates all that you want a potential employer to know about you – using powerful and action-oriented verbs.

What this statement should include:

• Who you are: a writer, legal professional, advertising specialist, etc. • What your specialties are: creating engaging copy, highly organized, multi-

cultural collaboration, etc. • What kind of work you are looking for: challenging organizational problems to

creatively solve, creating advertising copy that inspires, finding the most efficient and profitable solutions to production challenges, etc.

Format This activity must meet the following formatting requirements:

• No wordcount; however, your statement should be no more than two sentences long!

• pdf only

Goal(s) To create a statement that is for use on your CV/resume or to add to your online business profiles (such as LinkedIn).

Due date Monday 20th September at 17:00 CEST

Weight towards final grade

This activity has a weight of 100% towards the final grade.

Learning outcomes

• Demonstrate an understanding of the principles of personal branding. • Identify and incorporate key buzz words from the industry you want to work in. • Make an impactful and memorable personal branding statement that will get

you noticed!

Assessment criteria

GRADING IS PASS/FAIL

Rubric: written assignment

Criteria Accomplished (90-100) Proficient (80-89) Partially proficient (70-79) Borderline (60-69) Fail (0-59) Explanation of who you are (i.e. advertising specialist)

The format was correctly used, with a competent and quantified (when possible) showcasing of previous work experience.

The format was mostly correctly used, with a competent and quantified (when possible) showcasing of previous work experience.

The format was used satisfactorily, with a reasonable showcasing of previous work experience however it could use improvement.

The format to showcase previous work experience requires improvement.

The student failed to correctly showcase previous work experience in the proper format.

Skills & Specialties Highlighting

The student impressively showcased their skillset and knowledge in an easy to read, applicable and succinct bulleted list.

The student showcased their skillset and knowledge in an easy to read, applicable and succinct bulleted list.

The student showcased their skillset and knowledge in a bulleted list that could use some improvement.

The student showcased their skillset and knowledge in a bulleted list; however, it requires improvement.

The student did not showcase their skillset and knowledge in an easy to read, applicable and succinct bulleted list.

Type of work/position you are seeking

The student evaluated and analyzed well what type of position, in what industry, that they would like to strive for – using industry applicable industry keywords.

The student satisfactorily evaluated and analyzed what type of position, in what industry, that they would like to strive for.

The student evaluated and analyzed what type of position, in what industry, that they would like to strive for – however there was room for improvement and no industry keywords.

The student passably evaluated and analyzed what type of position, in what industry, that they would like to strive for – however there was much room for improvement and no industry keywords.

The student did not evaluate or analyze what type of position, in what industry, that they would like to strive for.

Personal Branding overall

The student evaluated, analyzed, synthesized all personal branding information provided to create a great personal branding statement for the document.

The student evaluated, analyzed, synthesized all personal branding information provided to create a good personal branding statement for the document.

The student evaluated, analyzed, synthesized all personal branding information provided to create a passible personal branding statement for the document; however, it could use improvement.

The student created a personal branding statement for the document; however, it requires improvement.

The student did not create a personal branding statement for the document.