3874 #4 7-8
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PAD3874Module4-3assigmentsdue9.15.docxPAD3874 Community Relations Theory-
TEXTBOOK INFORMATION:
Fearn-Banks, K. (2011). Crisis communication: A casebook approach. (4th ed.). New York Routledge Taylor & Francis Group.
Module 4 read chapter 7-8 book provided the following 3 assignments are based on these chapters
professor will place in Turnitin therefore do not place just make sure no plagiarism. All articles can only be used 1 time
due 9/15
Assigment#1- Module 4 chapter use template provided
1. After reading Chapter Seven (CRISIS COMMUNICATIONS) prepare a 100 word response to the below question.
Discuss the Exxon and Valdez Oil Spill Crisis.
2. After reading Chapter Eight (CRISIS COMMUNICATIONS) prepare a 100 word response to the question below.
What strategies should be used in cross-cultural crisis communication? Are they similar? What is different?
Assigment#2 research assignment article
Research Assignment: Using this library https://www.fsw.edu/library/ , locate one scholarly article Scholarly case study article identifies and prepares a community for the major obstacles to restoring public life after a disaster.Article must be based on the USA. For this article prepare a summary paper as follows: (use template provided)
Page One Cover Page: Include the Course Title and Number, Your Name, Title of Assignment, Professor’s Name, and Date in APA format.
Page Two Summary (150 words): Summarize the article’s thesis (or hypothesis), methodology, evidence, logic, argument, and summarize its conclusions.
Page Three Evaluation (150 words): Using the article you summarized for Week Three, critique the article's thesis (or hypothesis), methodology, evidence, logic, and conclusions from your perspective on the problem. Be constructively critical, suggesting how the research could be better or more useful. Cite at least one other scholarly article to compare, contrast, and support your critique.
Page Four References: Add references in proper APA Format e.g. “Smith, N (2005). Information technology in the public sector. Technology and Public Administration Journal, 12(3), 125-136.”
Assignment #3 Module 4 discussion post
1. Review the “Case: Johnson & Johnson and the Tylenol Murders” found on page 90 of the Crisis Communications text. Summarize the case and POST ON THE DISCUSSION BOARD in at least 100 words. If you cite an outside source for your review, use APA format. (Outside sources are NOT required to be a scholarly, however you must provide the article’s citation in the discussion board post.)
2. Respond to two other student posts with your opinion of their posts in 50 words for each. Responses such as, “I agree” or “good idea” are not acceptable and will receive no credit. The response must add to the scholarly dialogue presenting the reasons for your opinion and supporting documentation cited.
Meg- The case about the company Johnson and Johnson involved several people dying after taking their product extra strength Tylenol. There was a lot of early speculation on how their product was killing people until they determined it had been laced with cyanide. As soon as the CEO and other leaders of the company heard of what was happening, they immediately assembled a crisis team to address the media and the situation. Foster, who was in charge of the headquarters, had the reputation of being honest and trustworthy. He was able to divert several newspaper articles about cyanide being in the production plant. Ultimately, it did come out but they believed him when he stated that the amount there could not have been enough to hurt anyone. They discovered that someone had put the cyanide in these bottles. They recalled all Tylenol, and a few weeks later came out with a new packaging design. It had three layers of protection so people could see if theirs had been tampered with. Johnson and Johnson was able to regain their reputation for being a trusted company because of the steps they took throughout this crisis. They offered $100,000 for a reward to finding this person, but they have never been found.
Gre-The Case: Johnson & Johnson and the Tylenol Murders is a prime example of why it is important to have a positive relationship with the media. This crisis was a potential nightmare, individuals dying after using your product. The deaths occurred rapidly and no one initially had any idea how the poison was introduced into the product. Lawrence Foster even made a significant misstep and indicated that there was no cyanide in the manufacturing plants. This was Foster speaking before having all the facts and could have resulted in catastrophic repercussions to public opinion. However because he had a positive relationship with the media, the damage was minimized. Foster’s positive reputation translated into positive public opinion for the company. I think it’s important to note that prior to working for Johnson & Johnson, Foster was a newspaper editor. (Gorsky 2019). Many Public relations specialists are former journalists, but Johnson & Johnson used this to their advantage. They took his role seriously by making him a vice-president with the authority to actual represent the company. Many companies fail during crisis, despite the fact they have public relations specialists. However their roles are often minimized by CEOs, that can cause unintended additional damage.
References
Fearn-Banks, K. (2011). Crisis communications, a casebook approach. (4th ed., p. 90-101). Taylor & Francis US.
Gorsky, C. A. C. B. (2019, May 20). Former Johnson & Johnson Corporate Vice President of Public Relations, Lawrence G. Foster, Dies at 88. C
PAD3874 Community Relations Theory
-
TEXTBOOK INFORMATION:
Fearn
-
Banks, K. (2011). Crisis communication: A casebook approach. (4th ed.). New York Routledge Taylor & Francis
Group.
Module
4
read chapter
7
-
8
book provided the following 3 assignments are based on these chapters
professor will place in Turnitin therefore do not place just make sure no plagiarism. All articles can only be used 1 time
due 9/
15
Assigment#1
-
Module
4
chapter
use template provided
1. After reading Chapter Seven (CRISIS COMMUNICATIONS) prepare a 100 word response to the below question.
Discuss the Exxon and Valdez Oil Spill Crisis.
2. After reading Chapter Eight (CRISIS COMMUNICATIONS) prepare a 100 word response to the question b
elow.
What strategies should be used in cross
-
cultural crisis communication? Are they similar? What is different?
Assigment#
2
research assignment article
Research Assignment: Using this library
https://www.fsw
.edu/library/
, locate one scholarly article
S
cholarly case study
article identifies and prepares a community for the major obstacles to restoring public life after a
disaster
.
Article must
be based on the USA
.
For this article prepare a summary paper as follows:
(use template provided
)
Page One Cover Page: Include the Course Title and Number, Your Name, Title of Assignment, Professor’s Name, and
Date in APA format.
Page Two Summary (150 words): Summarize the article’s thesis (or hypothesis), methodology, evidence, logic,
argument, and
summarize its conclusions.
Page Three Evaluation (150 words): Using the article you summarized for Week Three, critique the article's thesis (or
hypothesis), methodology, evidence, logic, and conclusions from your perspective on the problem. Be constructi
vely
critical, suggesting how the research could be better or more useful. Cite at least one other scholarly article to compare,
contrast, and support your critique.
Page Four References: Add references in proper APA Format e.g. “Smith, N (2005). Informati
on technology in the public
sector. Technology and Public Administration Journal, 12(3), 125
-
136.”
Assignment #3 Module 4
discussion post
1. Review the “Case: Johnson & Johnson and the Tylenol Murders” found on page 90 of the Crisis Communications text.
Summ
arize the case and POST ON THE DISCUSSION BOARD in at least 100 words. If you cite an outside source for your
review, use APA format. (Outside sources are NOT required to be a scholarly, however you must provide the article’s
citation in the discussion boa
rd post.)
2. Respond to two other student posts with your opinion of their posts in 50 words for each. Responses such as, “I
agree” or “good idea” are not acceptable and will receive no credit. The response must add to the scholarly dialogue
presenting th
e reasons for your opinion and supporting documentation cited.
Here are the
2
peers:
Meg
-
T
he case about the company Johnson and Johnson involved several people dying after taking their product extra
strength Tylenol. There was a lot of early speculation on how their product was kill
ing people until they determined it
had been laced with cyanide. As soon as the CEO and other leaders of the company heard of what was happening, they
immediately assembled a crisis team to address the media and the situation. Foster, who was in charge o
f the
PAD3874 Community Relations Theory-
TEXTBOOK INFORMATION:
Fearn-Banks, K. (2011). Crisis communication: A casebook approach. (4th ed.). New York Routledge Taylor & Francis
Group.
Module 4 read chapter 7-8 book provided the following 3 assignments are based on these chapters
professor will place in Turnitin therefore do not place just make sure no plagiarism. All articles can only be used 1 time
due 9/15
Assigment#1- Module 4 chapter use template provided
1. After reading Chapter Seven (CRISIS COMMUNICATIONS) prepare a 100 word response to the below question.
Discuss the Exxon and Valdez Oil Spill Crisis.
2. After reading Chapter Eight (CRISIS COMMUNICATIONS) prepare a 100 word response to the question below.
What strategies should be used in cross-cultural crisis communication? Are they similar? What is different?
Assigment#2 research assignment article
Research Assignment: Using this library https://www.fsw.edu/library/ , locate one scholarly article Scholarly case study
article identifies and prepares a community for the major obstacles to restoring public life after a disaster.Article must
be based on the USA. For this article prepare a summary paper as follows: (use template provided)
Page One Cover Page: Include the Course Title and Number, Your Name, Title of Assignment, Professor’s Name, and
Date in APA format.
Page Two Summary (150 words): Summarize the article’s thesis (or hypothesis), methodology, evidence, logic,
argument, and summarize its conclusions.
Page Three Evaluation (150 words): Using the article you summarized for Week Three, critique the article's thesis (or
hypothesis), methodology, evidence, logic, and conclusions from your perspective on the problem. Be constructively
critical, suggesting how the research could be better or more useful. Cite at least one other scholarly article to compare,
contrast, and support your critique.
Page Four References: Add references in proper APA Format e.g. “Smith, N (2005). Information technology in the public
sector. Technology and Public Administration Journal, 12(3), 125-136.”
Assignment #3 Module 4 discussion post
1. Review the “Case: Johnson & Johnson and the Tylenol Murders” found on page 90 of the Crisis Communications text.
Summarize the case and POST ON THE DISCUSSION BOARD in at least 100 words. If you cite an outside source for your
review, use APA format. (Outside sources are NOT required to be a scholarly, however you must provide the article’s
citation in the discussion board post.)
2. Respond to two other student posts with your opinion of their posts in 50 words for each. Responses such as, “I
agree” or “good idea” are not acceptable and will receive no credit. The response must add to the scholarly dialogue
presenting the reasons for your opinion and supporting documentation cited.
Here are the 2 peers:
Meg- The case about the company Johnson and Johnson involved several people dying after taking their product extra
strength Tylenol. There was a lot of early speculation on how their product was killing people until they determined it
had been laced with cyanide. As soon as the CEO and other leaders of the company heard of what was happening, they
immediately assembled a crisis team to address the media and the situation. Foster, who was in charge of the
