Marketing

In this discussion, you will have the opportunity to draft your ideas for the Marketing Strategies section (Section IV) of your final project and receive feedback from your peers before submitting your proposal in Module Seven.

Analyze the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should follow logically from the description and analysis that you have completed thus far and should be consistent with the mission, vision, and brand identity of the organization. Your selection should be based on the fundamental marketing principles you have explored throughout the course.

Note: You must include at least one traditional marketing technique (e.g., public relations, advertising, sales and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).

Marketing Technique 1:

1. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market:

I would use sales and sales promotion as the technique to market my target market, this will help reach the targets with ease I would use this marketing technique sales and sale promotion during the weekends because most people are at home at that time and this will help get to the target with no chance of missing them. I would get the chance to explain everything what PACE organization entails.

2. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

Example:

3. Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

To get a good evaluation on how the sales and sales promotion technique is fairing this will be notable by the number of people who sign up for the service that PACE organization is offering. Getting daily reports on how the targeted market is receiving the information brought to then by the sales and sales promotion marketing team and their interaction with people.

Marketing Technique 2:

4. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market:

The appropriate and effective technique that I would use is that I would develop a website where to publish all the information that PACE organization entails and this would help reach the target because by sharing the link through social media platforms will help get the market full attention and where on the website on can book for transportation or book an appointment.

5. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

6. Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

Looking and evaluating the number of new people who will sign up and request the service through the website . Tracking the number of times people clicked on the website’s link and went through the website . Reading the comments on the all pace organization's social media handles to monitor the message from the comments.

7. Now that you have considered two marketing techniques in some detail, list three additional marketing techniques that you might consider for the Marketing Strategies section of your proposal.

Tracking and Evaluation

Tracking and evaluating how powerful on my approach is a key element. This manipulate details whether my approach is performing in practice, it may additionally assist tell about my future advertising and my marketing strategy. A simple technique is to ask each potential new customer how they have heard about the PACE organization.

Segmentation

The PACE organization existing and potential clients may fall into unique organizations or segments, characterized by using their 'needs'. Identifying those organizations and the clients wishes through marketplace research and market reviews, and then addressing the ones needs more effectively than the PACE organization competitors, must be one of the key elements of my advertising and marketing method.

Video advertising and marketing

Video is currently extremely underutilized within the international of healthcare advertising and marketing. As a strategy, it’s proven at effectively being able to capture the attention of audiences. In reality, in step with research, the use video content have a risk of having an impact on target audience choices. Video advertising can be used to create publications and data packs, to expose an insight or “backstage” take a look at your healthcare surroundings and to proportion patient memories and testimonials, while we see something visible like a video, it’s hard to argue with the proof. This makes video a really credible and exciting format to look at and have interaction with