CLA 2 PPT - Presentation for the Business Research Proposal

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Toyota Research Questionnaire

Student’s Name

Institutional Affiliation

Date

Toyota Research Questionnaire

Introduction

Customer orienta cction is among the virtues that organizations focus on (Bell et al., 2018). Every organization works hard to ensure that all customers' needs are adequately satisfied (Sheth et al., 2011). This is mostly based on the expectations of the customers. Meeting these expectations assures satisfaction. Typically, customer satisfaction refers to the percentage of customer prospects that have been met after using a specific service or product. Questionnaires are a critical instrument used in the collection of qualitative data (Creswell & Creswell, 2017). Based on the advances in technology, the questions can be administered through different platforms such as emails, google forms or face-to-face interaction. The methods are effective as they can be distributed through various platforms to a variety of participants. The criteria will be effective in the collection of qualitative and quantitative data. There are different types of questions, including open-ended and closed questionnaires (Reja et al., 2003). In the case of open-ended questionnaires, the participants provide more information about their responses. In contrast, in the closed questionnaires, the participants are limited as the researcher offers the answers to choose from.

Background of Toyota Company and data collection.

The company is the leading automobile manufacturer, which is based in Japan (Alshehri, 2016). Due to the high demand for their vehicles, globally, there is a need to assess their customers' satisfaction after using their products. This assessment makes it po czssible for the organization to make changes to the various issues affecting the dissatisfied customers. To garner this information, the most convenient instrument is questionnaires, which can be shared through different platforms such as Google forms, which can be filled, from any part of the world (Cooper et al., 2003). The instrument will collect primary data as the criteria for determining the respondents will be vehicle owners. Both ordinal and nominal data will be collected through the questionnaire. The nominal information consists of the level of income, age group, gender. The ordinal data will provide information about the customer's ratings, the perception of the customers to the features of the vehicle, among other aspects. Toyota Vehicle owners will participate in the study. These individuals have information about the operation of Toyota automobiles.

Questionnaire

Dear sir/madam

The company is glad that you opted for our products to provide commuting services. To improve the provision of services, we are fetching information from our product owners. The information will be useful as it can be used to make improvements to the products. The data obtained via this questions is private and confidential. It will only be used for the improvement of services. Kindly feel free to share anything about our products.

1. Gender

· Female

· Male

· Others

2. Age-group

· 18-30

· 30-40

· 40-60

· 60+

3. What is your profession?

· Student

· Military

· Civil servant

· Businessperson

· Other(specify)

4. What is your monthly income in dollars

· 50,0000-100000

· 100000-200000

· 200000-500000

· 500000+

5. Which vehicles have you used in the past

· Hyundai

· Ford

· Suzuki

· Toyota

· Others (specify)

6. Which is your preferred choice of vehicle

· Hyundai

· Suzuki

· Ford

· Toyota

· Others (specify)

7. Have you ever used Toyota Vehicle?

· Yes

· No

8. If yes, for how long?

9. When purchasing the vehicle, did you receive any benefit from the salespersons

· Yes

· No

10. If you received the benefit, were you contented?

· Yes

· No

11. What is your perception about the servicing of the vehicle offered by Toyota Company? Are you satisfied with the services

· Yes

· No

12. Kindly rate the Toyota vehicle you have used based on the following parameters

Feature and rating	1	2	3	4	5
Reliability
Durability
Utilization
Design
Mileage

13. Kindly, fill in the table to provide information on the post-buying experience

Strongly disagree	Disagree	Neutral	Agree	Strongly agree
5	4	3	2	1

	Description	1	2	3	4	5
1	contented with the exterior and interior design of the vehicle
2	contented with the level of safety of the vehicle
3	contented with the value of your vehicle
4	contented with the performance level for your vehicle
5	Would you ask your peers to purchase Toyota products
6	Will you go for a Toyota product in future

14. In a brief description, provide other aspects of the products that you would like, improved, or included……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Thank You for your response

Conclusion

Customer satisfaction is one of the critical ingredients in the running (Quinlan et al., 2015). The expenditure incurred by any customer should be reflected in the quality of the commodity. This guarantees the corporation a growing market share (. There are different strategies used to reach customers, such as product reviews (Marshall, 2018). In this case, the questionnaires will be of great significance in providing critical data. The questionnaires will be distributed through different strategies such as google forms. The fourteen closed and open-ended questions will be of great importance in identifying customers' perception of Toyota products. They have explored all aspects of the vehicle and have provided a platform for the customers to make their recommendations about the products. This will provide substantive information about the levels of satisfaction of the customers.

Reference

Alshehri, O. (2016). Toyota Process Flow Analysis. Global Journal of Management And Business Research. Volume 16 Issue 5.

Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.

Cooper, D. R., Schindler, P. S., & Sun, J. (2003). Business research methods.

Marshall, S. (2018). Doing research in the business world.

Quinlan, C., Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2015). Business research methods. South-Western Cengage.

Reja, U., Manfreda, K. L., Hlebec, V., & Vehovar, V. (2003). Open-ended vs. close-ended questions in web questionnaires. Developments in applied statistics, 19(1), 159-177.

Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: a customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21-39.