Creativity

Developing a Plan to Remain Competitive

Star Student

Developing a Plan to Remain Competitive

Introduce material here… Remember, each case study must have the heading listed below and must be answered according to instructions; each heading is worth a percentage of each case grade. This is how I want your paper turned in. Your audience is someone like your roommate – intelligent, educated, but has NO IDEA what the case study is about.

This is generally one paragraph. The easiest way to explain this section is to think of it like an abstract or introduction. This section, if written properly, can actually act as the abstract for this paper. It will, in a sense, set up the rest of the paper, which is the review of the case, analysis, recommendations, and the summary and conclusions sections. Remember that you got this information from the textbook. Consequently, you should cite Proctor (2014). You should NOT write “According to the textbook” as your reader has NO IDEA who or what is that.

If there is a second paragraph, it will look like this. The paper should be written in third person narrative. I do not want to see you writing in the first person. Note: I have bolded the required headings that must be present in the paper and please keep bolded. One other note: a business is an “it,” not a “they.” Remember that when you use pronouns describing a business.

Review/Analysis of the Case

In this section, you will briefly describe what you will cover. It should only take a few sentences.

Synectics to Improve the Company

Use concepts such as synectics, paradigm breakthroughs, techniques of creative problem-solving such as storyboarding, scenario writing, etc. to develop a plan for your company to remain competitive. You have much flexibility in answering this assignment

Paradigm Breakthroughs to Improve the Company

Note: I do not want to see heading written as questions or you asking questions within the paper.

Storyboarding to Improve the Company

Note: I do not want to see heading written as questions or you asking questions within the paper.

Scenario Writing to Improve the Company

Note: I do not want to see heading written as questions or you asking questions within the paper. You will put your response to the third question here, but in essay format.

Also, you must provide at least eight scholarly references and cite the references in the form of in-text citations in the body of the paper (i.e., the textbook and eight additional peer-reviewed sources). Again, when you reference material in your paper, you must also have in-text citations in the body of the paper for each reference. Remember, EVERY citation must correspond to a reference and EVERY reference must correspond to a citation. You CANNOT have one without the other.

Summary and Conclusions

This section will tie together all sources used for this case study, conclusions drawn from the reading and any inconsistencies. This section will generally be one to two paragraphs. Notice the paper has a continuous flow; there are no page breaks between sections. The only page breaks occur between the title page and the introduction and the summary/conclusions and the reference page. All references for the case study must appear on a separate page (see the following page for an example).

References

This section will reference all original work cited throughout the paper. The heading should appear at the top of the page and all reference material should be listed below in alphabetical order by first last name; also, the title for books is always in italic format and in sentence form. In contrast to book references, the title for articles is in sentence format, not in italic, but the name of the publisher is in italic. See examples below:

Barzani, R. S. (2014). Studying the effects of business strategies on the organization's performance in regards to human resources' policies at the social security insurance companies based. International Journal of Academic Research in Business and Social Sciences, 4(5), 549-561.

Chopra, M., Munro, S., Lavis, J. N., Vist, G., & Bennett, S. (2008). Effects of policy options for

human resources for health: An analysis of systematic reviews. The Lancet, 371(9613),

668-74.

Holt, D. (2016). Branding in the age of social media. Harvard Business Review (online). Retrieved from: https://hbr.org/2016/03/branding-in-the-age-of-social-media

McShane, S., & Von Glinow, M. (2013). Organizational behavior (6th ed.). New York, NY: McGraw-Hill

Meyer, M., & Crane, F. (2014). New venture creation: An innovator’s guide to entrepreneurship (2nd ed.). Thousand Oaks, CA: Sage Publications

Proctor, T. (2014). Creative problem solving for managers: Developing skills for decision making and innovation (5th ed.). New York, NY: Routledge Publishing

You must also provide a reference for all sources used to support the case study. (Note: As a minimum, the textbook and eight additional peer-reviewed sources will be used and referenced.)