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The level of creativeness is rampantly growing across the world and organizations have heavily invested in innovation and creativity to enhance efficiency and effectiveness in service delivery. generation of new ideas and mechanisms of doing things is vital in any given organization and should be utilized to achieve organizational goals and objectives. Creativity and strategic innovation management require the connection of ideas, curiosity, and inquisitiveness to try new ways of doing things. Innovation is the transformation of theories and ideas to reality by practice.
A strategic approach to innovation enables organizations to achieve innovation goals and objectives as stated by Dogan, (2017). Companies implement new technologies to match the market demands and innovativeness as well as to improve the efficiency of different departments within the organization. the author emphasized that managers have a great task to perform to realize the proper use of technology and innovativeness in the organization. The experiences encountered during the implementation of a strategic approach are vital and should be prioritized as explained in chapter 4. New insights into implementing change in a strategic approach to innovation include finding and keeping the right people and shaping individual employees.
Tierney & Lanford, (2016) identified the concepts of creativity and innovation and discussed how the concept can be adopted in higher learning set up. Innovation and creativity are key frontline experiences and drivers of entrepreneurship and managers should embrace the virtues to enhance the achievement of organizational goals and objectives. The authors talk about disruptive innovation as highly witnessed across the world. On the other hand, chapter 4 discusses creativity and strategic innovation management by identifying the steps involved to transform innovation from theory to practice. Chapter 4 is about actualizing what Tierney & Lanford discussed.
According to Tierney & Lanford (2016), innovation challenges managers to be conversant and issue challenges to employees as well as granting them significant freedom at regular intervals. The experiences encountered in creativity and strategic innovation management in any given organization are exceptional and should be prioritized. The authors highlighted the steps involved in the implementation of new technologies in organizations and with the current digital world, the experience would be a ‘deal-breaker’ because it would surpass the current market demands to enhance the maximum satisfaction of customers.
Keshta et al, (2020) discussed the perceived impacts on achieving strategic innovation by providing the requirements for implementing strategic innovation management in organizations. From the readings in chapter 4, the frontline experiences to be discussed in implementing a new technology include the steps involved which include investigation of technologies that solve the company problems, assembling and implementation of a team to carry out the process, and creation of pilot programs to test the implementation process.
The experience of the implementation of new technology in an organization is made effective by the application of creativity and strategic innovation management tools to enhance efficiency in service delivery. Prioritizing the above-discussed steps is essential to establishing a competitive organization.
References
Dogan, E. (2017). A strategic approach to innovation. Journal of Management Marketing and Logistics, 4(3), 290-300.
Keshta, M. S., El Talla, S. A., Al Shobaki, M. J., & Abu-Naser, S. S. (2020). Perceived Organizational Reputation and Its Impact on Achieving Strategic Innovation.
Tierney, W. G., & Lanford, M. (2016). Cultivating strategic innovation in higher education. New York: TIAA-CREF Institute.