Minimum of 500 words in the body
Minimum of 2 additional sources from the literature in addition to course texts
Introduction
Process: Evaluating the External Environment - no less than 200 words
Strategic Thinking: Discussion of a Key source of Power / Weakness from Rumelt, why - no less than 200 words
Decision Model: Discuss the following model that relates to topic of Evaluating the External Environment - no less than 100 words
THE GAP-IN-THE-MARKET MODEL (pg 57)
How do my decision models aid / hinder this, why
What decision models are being considered, why
Conclusion
Annotated Bibliography
Ghicajanu, M. (2019). Analysis of factors from the external environment in changing business processes. MATEC Web of Conferences, 290, 7008. doi:10.1051/matecconf/201929007008
Ivančić, V., Mencer, I., Jelenc, L., & Dulčić, Ž. (2017). strategy implementation – external environment alignment. Management - Journal of Contemporary Management Issues, 22(Spec), 51-67.
· Include an Annotated Bibliography of the 2 additional Sources:
· Minimum of 250 words in annotation Summary of Key Points
Evaluation of the Quality of the Publication Evaluation of the Quality of the Author(s) Where this fits into the discussion
MUST USE THE FOLLOWING RESOURCES
· Krogerus & Tschappeler: review decision models
· Keller: chs. 7–9
· Gamble, et al.: ch. 3
· Rumelt: chs. 11–14
References
Gamble, J., Peteraf, M., & Thompson, A. (2019), Essentials of Strategic Management, (6th edition).
Keller, T. (with Alsdorf, K. L.), (2012), Every Good Endeavor, New York, NY: Riverhead Books, Penguin Group
Krogerus, M., & Tschäppeler, R. (2018), The decision book: 50 models for strategic thinking, (Revised edition.).
Rumelt, R. (2011), Good strategy/bad strategy: The difference and why it matters., New York, NY: Crown Business
needurhlp
P26.docx
0
