Marketing Plan
rozbirn
OzbirnWeek6Assignment.pptxMarketing Research & Demographics
Randy Ozbirn
Dr. Lisa Miller
SPMT609 D001 Fall 2020
January 17, 2021
Population Data
Charles Town has a population of 6,029, per the 2019 census (United States Census, n.d.)
6.6% of the population is below 5 years old
26.7% of the population is below 18 years old (United States Census, n.d.)
15.1% is over 65 years old
Charles Town, has a population of 6,029 persons based on 2019 census (United States Census, n.d.).
Women account for 51.9% of the population while those aged below 18 years 26.7%.
2
Marital Status and Education
Residents are married in an estimated 2,234 households
89.8% of the residents are 25 years old and above and are high school graduates or higher (United States Census, n.d.)
35.2% of residents have a bachelors degree or higher
Common college degrees are Nursing, Business and Administration (Data USA)
There are 2,234 estimated household in the city.
89.8% of the residents have a high school diploma or higher (United States Census, n.d.). 35.2% have a bachelors degree or higher.
3
Religion and Geographics
Historically, religious freedom was used to attract settlers to Charleston (Monroe, 1962)
78% of the population identify as Christians while 19% as Atheist
3% of the population identify as other religion
Population in the suburbs continues growth faster than in the city
According to Monroe (1962), religious freedom was used to attract settlers to Charleston. 78% of the population consists of Christians.
The population of the suburbs keeps growing at a faster rate than in the city.
4
Gender and Racial Breakdown
Females account for 51.9% of the population, which is approximately 3,129 (United States Census, n.d.)
A majority of the population are Caucasian, at 78.8%
African Americans are at 11.2% of the population
Hispanics are at 10.9% of the population
Females account for 51.9% of the population which is approximately 3,129 (United States Census, n.d.)
Majority of the population is Caucasian, accounting for 78.8%
African Americans account for 11.2% of the population
Hispanics account for 10.9% of the population.
5
Political and Unemployment
The majority of residents are republicans, based on the last presidential election\
The last three elections have seen residents voting more for democrats
The unemployment rate is currently at 3.1%
The number of civilians in labor force is 69.0% based on 2019 census data.
The last three elections have seen the residents voting for both democrats and republicans.
The unemployment rate is 9.0 whereby the number of civilians in labor force is 69.0% based on United States Census data.
6
Language and Income
English is the predominant language followed by Spanish
Japanese, Chinese, and Korean languages are also included in this area due to the 2.1% population
The median household income is $80,278
Persons living in poverty are currently at 12.6%.
English is the common language spoken in the city.
The median household income is $80,278.
Persons in poverty 12.6%.
7
Disposable Income
The median disposable income for the city is $72,239, which is above the U.S. annual average
The average disposable income in the U.S is $53,482
The region is best known for hockey and football
There is a high interest in sports, with the leading sport being football
The average income for the city is $72,239 showing a high disposable income.
The region is best known for hockey and football.
There is a high interest in sports with the leading sports being football, baseball and basketball.
8
Competing Entertainment
Hollywood Casino
Theatre
Harpers Ferry National Historical Park
Opera House
Other Sporting Events
Hollywood casino.
Walking tours.
Harpers Ferry national Historical Park
Art museum
Brewery tours
Opera house
Other sports like hockey and football.
9
Professional Sports Teams
Purcellville Cannons (Baseball, 12.7 miles)
Maryland Green Hawks (Basketball, 38.1 miles)
Baltimore Blast (Hockey, 75.4 miles)
Delmarva Shorebirds (Baseball, 170.1 miles)
Rockville Victors (Basketball, 39.2 miles)
Hagerstown Suns (Baseball, 39.6 miles)
Frederick Keys (Baseball, 24 miles)
Bowie Bay Sox (Baseball, 78.6 miles)
Purcellville Cannons (
Maryland Green Hawks
West Virginia Badgers
Washington Valor
Rockville Victors
Hagerstown, Maryland
Frederick, Maryland
Hagerstown, Maryland
10
Economic Development
Tax incentives for any corporation who is willing to put forth a sponsorship for the team
Business development, which will attract investors to the city
Recruitment of new businesses and increased support of existing businesses
Increased spending by fans attending games
Tax incentives for companies to grow an international scale.
Business development to attract investors to the city.
Recruitment of new business and supporting existing business.
11
State of Affairs
Charles Town is regarded as one of the top travel and leisure cities in the United States
Charles Town has world class restaurants and historical sites that attract tourists annually
Endless entertainment at one of the city’s many bar and grills helps promote this small town venue
A small town with a large town nightlife that helps attract people from all walks of life
Regarded as the top travel and leisure city in the United States.
World class restaurants and historical sites that attract tourists annually.
Great beaches that are attracting people to move to Charleston.
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References
Data USA. (n.d.). Charles Town West Virginia. Retrieved from https://datausa.io/profile/geo/charles-town-wv#:~:text=The%205%20largest%20ethnic%20groups,and%2097.3%25%20are%20U.S.%20citizens. /
Monroe, H. (1962). Religious Toleration And Politics In Early North Carolina. The North Carolina Historical Review, 39(3), 267-283. Retrieved January 5, 2021, from http://www.jstor.org/stable/23517286
United State Census Bureau. (n.d.). Charles Town West Virginia. Retrieved from https://www.census.gov/quickfacts/fact/table/charlestowncitywestvirginia/PST045219/
