musyikiones

O

VERVIEW

Marketing is one of the most important aspects within a healthcare organization. IN order to

c

reate an effective marketing plan, we must be able to identify the right product/service at the

right time to the right person and place. Marketing plans begin with the identification of these 4

core principles which we refer to as the “4 Ps”. Together

the 4P’s, of

product, price, place and promotion create a marketing mix and which

are interdependent.

I

NSTRUCTIONS

Using the scenario below, write a recommendation in an APA formatted paper of at least 500

words and in current APA format and is supported

by 2 peer

-

reviewed, scholarly references and

1 instance of Biblical integration.

Demographic trends indicate that a large number of baby boomers are on the verge of retiring.

The Bay Area Medical Practice is meeting to focus on the next 5

-

year strategic

plan. It has

performed a patient analysis and has determined that 40% of its patient base is composed of baby

boomers. From an operational perspective; what would be your recommendation to address the 4

P’s of Marketing?

·

Length of assignment

–

500 wo

rds

o

Excluding title page/ Cover page and reference page.

·

APA Format

·

Number of citations:

o

2 peer

-

reviewed, scholarly references and 1 instance of Biblical integration.

·

Acceptable sources

o

Scholarly articles published within the last five years

OVERVIEW

Marketing is one of the most important aspects within a healthcare organization. IN order to

create an effective marketing plan, we must be able to identify the right product/service at the

right time to the right person and place. Marketing plans begin with the identification of these 4

core principles which we refer to as the “4 Ps”. Together the 4P’s, of

product, price, place and promotion create a marketing mix and which are interdependent.

INSTRUCTIONS

Using the scenario below, write a recommendation in an APA formatted paper of at least 500

words and in current APA format and is supported by 2 peer-reviewed, scholarly references and

1 instance of Biblical integration.

Demographic trends indicate that a large number of baby boomers are on the verge of retiring.

The Bay Area Medical Practice is meeting to focus on the next 5-year strategic plan. It has

performed a patient analysis and has determined that 40% of its patient base is composed of baby

boomers. From an operational perspective; what would be your recommendation to address the 4

P’s of Marketing?

 Length of assignment – 500 words

o Excluding title page/ Cover page and reference page.

 APA Format

 Number of citations:

o 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.

 Acceptable sources

o Scholarly articles published within the last five years