Research Proposal

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OutputFinalSPSS.doc

Your temporary usage period for IBM SPSS Statistics will expire in 6471 days.

GET

FILE='C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav'.

DATASET NAME DataSet1 WINDOW=FRONT.

DATASET CLOSE DataSet1.

RECODE q4 (1=1) (2 thru 4=2) INTO OverallQ4re.

VARIABLE LABELS OverallQ4re 'SatisfactionRecoded'.

EXECUTE.

RECODE q5 (1=1) (2 thru 5=2) INTO OverallQ5re.

VARIABLE LABELS OverallQ5re 'RecodedQ5'.

EXECUTE.

RECODE q6 (1=1) (2 thru 5=2) INTO overallQ6re.

VARIABLE LABELS overallQ6re 'recodedQ6'.

EXECUTE.

RECODE q9_5per (3=2) (1 thru 2=1) (4 thru 5=3) INTO Q9_5recoded.

VARIABLE LABELS Q9_5recoded 'Q9@5%recoded'.

EXECUTE.

RECODE q9_10per (4=2) (5=3) (1 thru 3=1) INTO Q9_10Recoded.

VARIABLE LABELS Q9_10Recoded 'Q9 10perc recoded'.

EXECUTE.

RECODE q11 (3=2) (4=3) (1 thru 2=1) INTO Q11_recoded.

VARIABLE LABELS Q11_recoded 'RecodedQ11'.

EXECUTE.

RECODE q12 (1 thru 3=1) (4 thru 5=2) (6 thru 7=3) (8 thru 14=4) INTO Q12_recoded.

VARIABLE LABELS Q12_recoded 'AgeRecoded'.

EXECUTE.

RECODE q13 (3=2) (4=3) (5=4) (6=5) (1 thru 2=1) INTO Q13_recoded.

VARIABLE LABELS Q13_recoded 'IncomeQ13Recoded'.

EXECUTE.

DATASET ACTIVATE DataSet2.

SAVE OUTFILE='C:\Users\paryu\Downloads\Case 1.1 Dell Data (2).sav'

/COMPRESSED.

SAVE OUTFILE='C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav'

/COMPRESSED.

CROSSTABS

/TABLES=Q11_recoded Q12_recoded Q13_recoded BY OverallQ4re OverallQ5re overallQ6re

/FORMAT=AVALUE TABLES

/STATISTICS=CHISQ PHI

/CELLS=COUNT COLUMN

/COUNT ROUND CELL.

Crosstabs

Notes

Output Created

13-APR-2018 18:50:14

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User-defined missing values are treated as missing.

Cases Used

Statistics for each table are based on all the cases with valid data in the specified range(s) for all variables in each table.

Syntax

CROSSTABS

/TABLES=Q11_recoded Q12_recoded Q13_recoded BY OverallQ4re OverallQ5re overallQ6re

/FORMAT=AVALUE TABLES

/STATISTICS=CHISQ PHI

/CELLS=COUNT COLUMN

/COUNT ROUND CELL.

Resources

Processor Time

00:00:00.05

Elapsed Time

00:00:00.08

Dimensions Requested

2

Cells Available

524245

[DataSet2] C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Case Processing Summary

Cases

Valid

Missing

Total

N

Percent

N

Percent

N

Percent

RecodedQ11 * SatisfactionRecoded

372

100.0%

0

0.0%

372

100.0%

RecodedQ11 * RecodedQ5

372

100.0%

0

0.0%

372

100.0%

RecodedQ11 * recodedQ6

372

100.0%

0

0.0%

372

100.0%

AgeRecoded * SatisfactionRecoded

372

100.0%

0

0.0%

372

100.0%

AgeRecoded * RecodedQ5

372

100.0%

0

0.0%

372

100.0%

AgeRecoded * recodedQ6

372

100.0%

0

0.0%

372

100.0%

IncomeQ13Recoded * SatisfactionRecoded

334

89.8%

38

10.2%

372

100.0%

IncomeQ13Recoded * RecodedQ5

334

89.8%

38

10.2%

372

100.0%

IncomeQ13Recoded * recodedQ6

334

89.8%

38

10.2%

372

100.0%

RecodedQ11 * SatisfactionRecoded

Crosstab

SatisfactionRecoded

Very Satisfied

Somewhat or Dissatisfied

RecodedQ11

Some High school graduate or less

Count

25

18

% within SatisfactionRecoded

12.0%

11.0%

Technical

Count

57

56

% within SatisfactionRecoded

27.4%

34.1%

College graduate

Count

126

90

% within SatisfactionRecoded

60.6%

54.9%

Total

Count

208

164

% within SatisfactionRecoded

100.0%

100.0%

Crosstab

Total

RecodedQ11

Some High school graduate or less

Count

43

% within SatisfactionRecoded

11.6%

Technical

Count

113

% within SatisfactionRecoded

30.4%

College graduate

Count

216

% within SatisfactionRecoded

58.1%

Total

Count

372

% within SatisfactionRecoded

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

1.972a

2

.373

Likelihood Ratio

1.965

2

.374

Linear-by-Linear Association

.413

1

.520

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 18.96.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.073

.373

Cramer's V

.073

.373

N of Valid Cases

372

RecodedQ11 * RecodedQ5

Crosstab

RecodedQ5

Defo would recommend

prob would or less like

RecodedQ11

Some High school graduate or less

Count

21

22

% within RecodedQ5

11.9%

11.3%

Technical

Count

51

62

% within RecodedQ5

28.8%

31.8%

College graduate

Count

105

111

% within RecodedQ5

59.3%

56.9%

Total

Count

177

195

% within RecodedQ5

100.0%

100.0%

Crosstab

Total

RecodedQ11

Some High school graduate or less

Count

43

% within RecodedQ5

11.6%

Technical

Count

113

% within RecodedQ5

30.4%

College graduate

Count

216

% within RecodedQ5

58.1%

Total

Count

372

% within RecodedQ5

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

.391a

2

.823

Likelihood Ratio

.391

2

.822

Linear-by-Linear Association

.064

1

.801

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 20.46.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.032

.823

Cramer's V

.032

.823

N of Valid Cases

372

RecodedQ11 * recodedQ6

Crosstab

recodedQ6

Defo would choose

Prob would or less like

RecodedQ11

Some High school graduate or less

Count

30

13

% within recodedQ6

12.5%

9.8%

Technical

Count

70

43

% within recodedQ6

29.2%

32.6%

College graduate

Count

140

76

% within recodedQ6

58.3%

57.6%

Total

Count

240

132

% within recodedQ6

100.0%

100.0%

Crosstab

Total

RecodedQ11

Some High school graduate or less

Count

43

% within recodedQ6

11.6%

Technical

Count

113

% within recodedQ6

30.4%

College graduate

Count

216

% within recodedQ6

58.1%

Total

Count

372

% within recodedQ6

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

.852a

2

.653

Likelihood Ratio

.862

2

.650

Linear-by-Linear Association

.063

1

.801

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 15.26.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.048

.653

Cramer's V

.048

.653

N of Valid Cases

372

AgeRecoded * SatisfactionRecoded

Crosstab

SatisfactionRecoded

Total

Very Satisfied

Somewhat or Dissatisfied

AgeRecoded

18 to 29

Count

53

40

93

% within SatisfactionRecoded

25.5%

24.4%

25.0%

30 to 39

Count

52

43

95

% within SatisfactionRecoded

25.0%

26.2%

25.5%

40 to 49

Count

55

44

99

% within SatisfactionRecoded

26.4%

26.8%

26.6%

50+

Count

48

37

85

% within SatisfactionRecoded

23.1%

22.6%

22.8%

Total

Count

208

164

372

% within SatisfactionRecoded

100.0%

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

.113a

3

.990

Likelihood Ratio

.113

3

.990

Linear-by-Linear Association

.002

1

.969

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 37.47.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.017

.990

Cramer's V

.017

.990

N of Valid Cases

372

AgeRecoded * RecodedQ5

Crosstab

RecodedQ5

Total

Defo would recommend

prob would or less like

AgeRecoded

18 to 29

Count

47

46

93

% within RecodedQ5

26.6%

23.6%

25.0%

30 to 39

Count

43

52

95

% within RecodedQ5

24.3%

26.7%

25.5%

40 to 49

Count

44

55

99

% within RecodedQ5

24.9%

28.2%

26.6%

50+

Count

43

42

85

% within RecodedQ5

24.3%

21.5%

22.8%

Total

Count

177

195

372

% within RecodedQ5

100.0%

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

1.229a

3

.746

Likelihood Ratio

1.230

3

.746

Linear-by-Linear Association

.005

1

.944

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 40.44.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.057

.746

Cramer's V

.057

.746

N of Valid Cases

372

AgeRecoded * recodedQ6

Crosstab

recodedQ6

Total

Defo would choose

Prob would or less like

AgeRecoded

18 to 29

Count

64

29

93

% within recodedQ6

26.7%

22.0%

25.0%

30 to 39

Count

57

38

95

% within recodedQ6

23.8%

28.8%

25.5%

40 to 49

Count

65

34

99

% within recodedQ6

27.1%

25.8%

26.6%

50+

Count

54

31

85

% within recodedQ6

22.5%

23.5%

22.8%

Total

Count

240

132

372

% within recodedQ6

100.0%

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

1.690a

3

.639

Likelihood Ratio

1.691

3

.639

Linear-by-Linear Association

.201

1

.654

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 30.16.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.067

.639

Cramer's V

.067

.639

N of Valid Cases

372

IncomeQ13Recoded * SatisfactionRecoded

Crosstab

SatisfactionRecoded

Very Satisfied

Somewhat or Dissatisfied

IncomeQ13Recoded

Under $30,000

Count

18

28

% within SatisfactionRecoded

9.7%

18.8%

$30000 to $49,999

Count

52

35

% within SatisfactionRecoded

28.1%

23.5%

$50,000 to $74,999

Count

47

45

% within SatisfactionRecoded

25.4%

30.2%

$75,000 to $99,999

Count

27

16

% within SatisfactionRecoded

14.6%

10.7%

$100,000 and above

Count

41

25

% within SatisfactionRecoded

22.2%

16.8%

Total

Count

185

149

% within SatisfactionRecoded

100.0%

100.0%

Crosstab

Total

IncomeQ13Recoded

Under $30,000

Count

46

% within SatisfactionRecoded

13.8%

$30000 to $49,999

Count

87

% within SatisfactionRecoded

26.0%

$50,000 to $74,999

Count

92

% within SatisfactionRecoded

27.5%

$75,000 to $99,999

Count

43

% within SatisfactionRecoded

12.9%

$100,000 and above

Count

66

% within SatisfactionRecoded

19.8%

Total

Count

334

% within SatisfactionRecoded

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

8.450a

4

.076

Likelihood Ratio

8.454

4

.076

Linear-by-Linear Association

3.763

1

.052

N of Valid Cases

334

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 19.18.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.159

.076

Cramer's V

.159

.076

N of Valid Cases

334

IncomeQ13Recoded * RecodedQ5

Crosstab

RecodedQ5

Defo would recommend

prob would or less like

IncomeQ13Recoded

Under $30,000

Count

17

29

% within RecodedQ5

10.8%

16.5%

$30000 to $49,999

Count

46

41

% within RecodedQ5

29.1%

23.3%

$50,000 to $74,999

Count

39

53

% within RecodedQ5

24.7%

30.1%

$75,000 to $99,999

Count

22

21

% within RecodedQ5

13.9%

11.9%

$100,000 and above

Count

34

32

% within RecodedQ5

21.5%

18.2%

Total

Count

158

176

% within RecodedQ5

100.0%

100.0%

Crosstab

Total

IncomeQ13Recoded

Under $30,000

Count

46

% within RecodedQ5

13.8%

$30000 to $49,999

Count

87

% within RecodedQ5

26.0%

$50,000 to $74,999

Count

92

% within RecodedQ5

27.5%

$75,000 to $99,999

Count

43

% within RecodedQ5

12.9%

$100,000 and above

Count

66

% within RecodedQ5

19.8%

Total

Count

334

% within RecodedQ5

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

4.676a

4

.322

Likelihood Ratio

4.707

4

.319

Linear-by-Linear Association

.979

1

.323

N of Valid Cases

334

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 20.34.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.118

.322

Cramer's V

.118

.322

N of Valid Cases

334

IncomeQ13Recoded * recodedQ6

Crosstab

recodedQ6

Defo would choose

Prob would or less like

IncomeQ13Recoded

Under $30,000

Count

25

21

% within recodedQ6

11.7%

17.5%

$30000 to $49,999

Count

61

26

% within recodedQ6

28.5%

21.7%

$50,000 to $74,999

Count

57

35

% within recodedQ6

26.6%

29.2%

$75,000 to $99,999

Count

25

18

% within recodedQ6

11.7%

15.0%

$100,000 and above

Count

46

20

% within recodedQ6

21.5%

16.7%

Total

Count

214

120

% within recodedQ6

100.0%

100.0%

Crosstab

Total

IncomeQ13Recoded

Under $30,000

Count

46

% within recodedQ6

13.8%

$30000 to $49,999

Count

87

% within recodedQ6

26.0%

$50,000 to $74,999

Count

92

% within recodedQ6

27.5%

$75,000 to $99,999

Count

43

% within recodedQ6

12.9%

$100,000 and above

Count

66

% within recodedQ6

19.8%

Total

Count

334

% within recodedQ6

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

5.013a

4

.286

Likelihood Ratio

5.002

4

.287

Linear-by-Linear Association

.549

1

.459

N of Valid Cases

334

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 15.45.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.123

.286

Cramer's V

.123

.286

N of Valid Cases

334

CROSSTABS

/TABLES=Q11_recoded Q12_recoded Q13_recoded q1 BY Q9_5recoded Q9_10Recoded

/FORMAT=AVALUE TABLES

/STATISTICS=CHISQ PHI

/CELLS=COUNT COLUMN

/COUNT ROUND CELL.

Crosstabs

Notes

Output Created

13-APR-2018 19:05:43

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User-defined missing values are treated as missing.

Cases Used

Statistics for each table are based on all the cases with valid data in the specified range(s) for all variables in each table.

Syntax

CROSSTABS

/TABLES=Q11_recoded Q12_recoded Q13_recoded q1 BY Q9_5recoded Q9_10Recoded

/FORMAT=AVALUE TABLES

/STATISTICS=CHISQ PHI

/CELLS=COUNT COLUMN

/COUNT ROUND CELL.

Resources

Processor Time

00:00:00.06

Elapsed Time

00:00:00.07

Dimensions Requested

2

Cells Available

524245

Case Processing Summary

Cases

Valid

Missing

Total

N

Percent

N

Percent

N

Percent

RecodedQ11 * Q9@5%recoded

372

100.0%

0

0.0%

372

100.0%

RecodedQ11 * Q9 10perc recoded

372

100.0%

0

0.0%

372

100.0%

AgeRecoded * Q9@5%recoded

372

100.0%

0

0.0%

372

100.0%

AgeRecoded * Q9 10perc recoded

372

100.0%

0

0.0%

372

100.0%

IncomeQ13Recoded * Q9@5%recoded

334

89.8%

38

10.2%

372

100.0%

IncomeQ13Recoded * Q9 10perc recoded

334

89.8%

38

10.2%

372

100.0%

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use. * Q9@5%recoded

372

100.0%

0

0.0%

372

100.0%

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use. * Q9 10perc recoded

372

100.0%

0

0.0%

372

100.0%

RecodedQ11 * Q9@5%recoded

Crosstab

Q9@5%recoded

defo or prob

might or might not

RecodedQ11

Some High school graduate or less

Count

15

12

% within Q9@5%recoded

13.4%

8.8%

Technical

Count

29

42

% within Q9@5%recoded

25.9%

30.7%

College graduate

Count

68

83

% within Q9@5%recoded

60.7%

60.6%

Total

Count

112

137

% within Q9@5%recoded

100.0%

100.0%

Crosstab

Q9@5%recoded

Total

prob or defo NOT

RecodedQ11

Some High school graduate or less

Count

16

43

% within Q9@5%recoded

13.0%

11.6%

Technical

Count

42

113

% within Q9@5%recoded

34.1%

30.4%

College graduate

Count

65

216

% within Q9@5%recoded

52.8%

58.1%

Total

Count

123

372

% within Q9@5%recoded

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

3.661a

4

.454

Likelihood Ratio

3.753

4

.441

Linear-by-Linear Association

.736

1

.391

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 12.95.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.099

.454

Cramer's V

.070

.454

N of Valid Cases

372

RecodedQ11 * Q9 10perc recoded

Crosstab

Q9 10perc recoded

Defo might or might not Purchase

Prob not

RecodedQ11

Some High school graduate or less

Count

14

14

% within Q9 10perc recoded

11.9%

10.9%

Technical

Count

33

35

% within Q9 10perc recoded

28.0%

27.1%

College graduate

Count

71

80

% within Q9 10perc recoded

60.2%

62.0%

Total

Count

118

129

% within Q9 10perc recoded

100.0%

100.0%

Crosstab

Q9 10perc recoded

Total

Defo not

RecodedQ11

Some High school graduate or less

Count

15

43

% within Q9 10perc recoded

12.0%

11.6%

Technical

Count

45

113

% within Q9 10perc recoded

36.0%

30.4%

College graduate

Count

65

216

% within Q9 10perc recoded

52.0%

58.1%

Total

Count

125

372

% within Q9 10perc recoded

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

3.289a

4

.511

Likelihood Ratio

3.260

4

.515

Linear-by-Linear Association

.900

1

.343

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 13.64.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.094

.511

Cramer's V

.066

.511

N of Valid Cases

372

AgeRecoded * Q9@5%recoded

Crosstab

Q9@5%recoded

defo or prob

might or might not

prob or defo NOT

AgeRecoded

18 to 29

Count

23

35

35

% within Q9@5%recoded

20.5%

25.5%

28.5%

30 to 39

Count

33

34

28

% within Q9@5%recoded

29.5%

24.8%

22.8%

40 to 49

Count

31

39

29

% within Q9@5%recoded

27.7%

28.5%

23.6%

50+

Count

25

29

31

% within Q9@5%recoded

22.3%

21.2%

25.2%

Total

Count

112

137

123

% within Q9@5%recoded

100.0%

100.0%

100.0%

Crosstab

Total

AgeRecoded

18 to 29

Count

93

% within Q9@5%recoded

25.0%

30 to 39

Count

95

% within Q9@5%recoded

25.5%

40 to 49

Count

99

% within Q9@5%recoded

26.6%

50+

Count

85

% within Q9@5%recoded

22.8%

Total

Count

372

% within Q9@5%recoded

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

3.703a

6

.717

Likelihood Ratio

3.726

6

.714

Linear-by-Linear Association

.183

1

.669

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 25.59.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.100

.717

Cramer's V

.071

.717

N of Valid Cases

372

AgeRecoded * Q9 10perc recoded

Crosstab

Q9 10perc recoded

Total

Defo might or might not Purchase

Prob not

Defo not

AgeRecoded

18 to 29

Count

29

29

35

93

% within Q9 10perc recoded

24.6%

22.5%

28.0%

25.0%

30 to 39

Count

34

33

28

95

% within Q9 10perc recoded

28.8%

25.6%

22.4%

25.5%

40 to 49

Count

30

40

29

99

% within Q9 10perc recoded

25.4%

31.0%

23.2%

26.6%

50+

Count

25

27

33

85

% within Q9 10perc recoded

21.2%

20.9%

26.4%

22.8%

Total

Count

118

129

125

372

% within Q9 10perc recoded

100.0%

100.0%

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

4.350a

6

.629

Likelihood Ratio

4.301

6

.636

Linear-by-Linear Association

.110

1

.740

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 26.96.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.108

.629

Cramer's V

.076

.629

N of Valid Cases

372

IncomeQ13Recoded * Q9@5%recoded

Crosstab

Q9@5%recoded

defo or prob

might or might not

IncomeQ13Recoded

Under $30,000

Count

11

12

% within Q9@5%recoded

10.9%

9.8%

$30000 to $49,999

Count

28

25

% within Q9@5%recoded

27.7%

20.3%

$50,000 to $74,999

Count

24

43

% within Q9@5%recoded

23.8%

35.0%

$75,000 to $99,999

Count

16

13

% within Q9@5%recoded

15.8%

10.6%

$100,000 and above

Count

22

30

% within Q9@5%recoded

21.8%

24.4%

Total

Count

101

123

% within Q9@5%recoded

100.0%

100.0%

Crosstab

Q9@5%recoded

Total

prob or defo NOT

IncomeQ13Recoded

Under $30,000

Count

23

46

% within Q9@5%recoded

20.9%

13.8%

$30000 to $49,999

Count

34

87

% within Q9@5%recoded

30.9%

26.0%

$50,000 to $74,999

Count

25

92

% within Q9@5%recoded

22.7%

27.5%

$75,000 to $99,999

Count

14

43

% within Q9@5%recoded

12.7%

12.9%

$100,000 and above

Count

14

66

% within Q9@5%recoded

12.7%

19.8%

Total

Count

110

334

% within Q9@5%recoded

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

18.174a

8

.020

Likelihood Ratio

18.069

8

.021

Linear-by-Linear Association

6.270

1

.012

N of Valid Cases

334

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 13.00.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.233

.020

Cramer's V

.165

.020

N of Valid Cases

334

IncomeQ13Recoded * Q9 10perc recoded

Crosstab

Q9 10perc recoded

Defo might or might not Purchase

Prob not

IncomeQ13Recoded

Under $30,000

Count

10

17

% within Q9 10perc recoded

9.5%

14.9%

$30000 to $49,999

Count

27

25

% within Q9 10perc recoded

25.7%

21.9%

$50,000 to $74,999

Count

27

35

% within Q9 10perc recoded

25.7%

30.7%

$75,000 to $99,999

Count

17

13

% within Q9 10perc recoded

16.2%

11.4%

$100,000 and above

Count

24

24

% within Q9 10perc recoded

22.9%

21.1%

Total

Count

105

114

% within Q9 10perc recoded

100.0%

100.0%

Crosstab

Q9 10perc recoded

Total

Defo not

IncomeQ13Recoded

Under $30,000

Count

19

46

% within Q9 10perc recoded

16.5%

13.8%

$30000 to $49,999

Count

35

87

% within Q9 10perc recoded

30.4%

26.0%

$50,000 to $74,999

Count

30

92

% within Q9 10perc recoded

26.1%

27.5%

$75,000 to $99,999

Count

13

43

% within Q9 10perc recoded

11.3%

12.9%

$100,000 and above

Count

18

66

% within Q9 10perc recoded

15.7%

19.8%

Total

Count

115

334

% within Q9 10perc recoded

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

7.237a

8

.511

Likelihood Ratio

7.351

8

.499

Linear-by-Linear Association

4.600

1

.032

N of Valid Cases

334

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 13.52.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.147

.511

Cramer's V

.104

.511

N of Valid Cases

334

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use. * Q9@5%recoded

Crosstab

Q9@5%recoded

defo or prob

might or might not

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use.

Less than 1 hour

Count

11

4

% within Q9@5%recoded

9.8%

2.9%

1 to 5 hours

Count

37

53

% within Q9@5%recoded

33.0%

38.7%

6 to 10 hours

Count

34

39

% within Q9@5%recoded

30.4%

28.5%

11 to 20 hours

Count

12

21

% within Q9@5%recoded

10.7%

15.3%

21 to 40 hours

Count

9

15

% within Q9@5%recoded

8.0%

10.9%

41 hours or more

Count

9

5

% within Q9@5%recoded

8.0%

3.6%

Total

Count

112

137

% within Q9@5%recoded

100.0%

100.0%

Crosstab

Q9@5%recoded

Total

prob or defo NOT

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use.

Less than 1 hour

Count

5

20

% within Q9@5%recoded

4.1%

5.4%

1 to 5 hours

Count

49

139

% within Q9@5%recoded

39.8%

37.4%

6 to 10 hours

Count

32

105

% within Q9@5%recoded

26.0%

28.2%

11 to 20 hours

Count

22

55

% within Q9@5%recoded

17.9%

14.8%

21 to 40 hours

Count

10

34

% within Q9@5%recoded

8.1%

9.1%

41 hours or more

Count

5

19

% within Q9@5%recoded

4.1%

5.1%

Total

Count

123

372

% within Q9@5%recoded

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

12.842a

10

.233

Likelihood Ratio

12.257

10

.268

Linear-by-Linear Association

.000

1

.999

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 5.72.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.186

.233

Cramer's V

.131

.233

N of Valid Cases

372

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use. * Q9 10perc recoded

Crosstab

Q9 10perc recoded

Defo might or might not Purchase

Prob not

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use.

Less than 1 hour

Count

12

4

% within Q9 10perc recoded

10.2%

3.1%

1 to 5 hours

Count

42

47

% within Q9 10perc recoded

35.6%

36.4%

6 to 10 hours

Count

34

37

% within Q9 10perc recoded

28.8%

28.7%

11 to 20 hours

Count

13

19

% within Q9 10perc recoded

11.0%

14.7%

21 to 40 hours

Count

10

13

% within Q9 10perc recoded

8.5%

10.1%

41 hours or more

Count

7

9

% within Q9 10perc recoded

5.9%

7.0%

Total

Count

118

129

% within Q9 10perc recoded

100.0%

100.0%

Crosstab

Q9 10perc recoded

Total

Defo not

Approximately how many total hours per week do you spend online? This would be the total from all the locations you might use.

Less than 1 hour

Count

4

20

% within Q9 10perc recoded

3.2%

5.4%

1 to 5 hours

Count

50

139

% within Q9 10perc recoded

40.0%

37.4%

6 to 10 hours

Count

34

105

% within Q9 10perc recoded

27.2%

28.2%

11 to 20 hours

Count

23

55

% within Q9 10perc recoded

18.4%

14.8%

21 to 40 hours

Count

11

34

% within Q9 10perc recoded

8.8%

9.1%

41 hours or more

Count

3

19

% within Q9 10perc recoded

2.4%

5.1%

Total

Count

125

372

% within Q9 10perc recoded

100.0%

100.0%

Chi-Square Tests

Value

df

Asymptotic Significance (2-sided)

Pearson Chi-Square

13.087a

10

.219

Likelihood Ratio

12.813

10

.234

Linear-by-Linear Association

.167

1

.682

N of Valid Cases

372

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 6.03.

Symmetric Measures

Value

Approximate Significance

Nominal by Nominal

Phi

.188

.219

Cramer's V

.133

.219

N of Valid Cases

372

T-TEST GROUPS=OverallQ4re(1 2)

/MISSING=ANALYSIS

/VARIABLES=q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13

/CRITERIA=CI(.95).

T-Test

Notes

Output Created

13-APR-2018 19:29:22

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User defined missing values are treated as missing.

Cases Used

Statistics for each analysis are based on the cases with no missing or out-of-range data for any variable in the analysis.

Syntax

T-TEST GROUPS=OverallQ4re(1 2)

/MISSING=ANALYSIS

/VARIABLES=q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13

/CRITERIA=CI(.95).

Resources

Processor Time

00:00:00.03

Elapsed Time

00:00:00.03

Group Statistics

SatisfactionRecoded

N

Mean

Std. Deviation

Std. Error Mean

And how much do you agree that Dell Computers makes ordering a computer system easy?

Very Satisfied

208

8.1442

1.12862

.07826

Somewhat or Dissatisfied

164

7.2317

1.70023

.13277

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Very Satisfied

205

8.14634

1.183236

.082641

Somewhat or Dissatisfied

164

6.87805

1.826124

.142596

And how much do you agree that Dell Computers delivers its products quickly?

Very Satisfied

208

7.4904

1.49392

.10358

Somewhat or Dissatisfied

164

6.1463

2.01906

.15766

And how much do you agree that Dell Computers prices its products competitively?

Very Satisfied

208

8.6346

.78707

.05457

Somewhat or Dissatisfied

164

7.6402

1.59326

.12441

And how much do you agree that Dell Computers features attractively designed computer system components?

Very Satisfied

201

6.9353

1.72360

.12157

Somewhat or Dissatisfied

158

5.8291

1.90605

.15164

And how much do you agree that Dell has computers that run programs quickly?

Very Satisfied

207

8.0386

1.45431

.10108

Somewhat or Dissatisfied

163

6.8221

1.94657

.15247

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

Very Satisfied

206

7.8398

1.86850

.13018

Somewhat or Dissatisfied

163

7.3804

1.91230

.14978

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

Very Satisfied

208

8.1346

1.17179

.08125

Somewhat or Dissatisfied

164

6.7927

1.84848

.14434

And how much do you agree that Dell Computers bundles its computers with appropriate software?

Very Satisfied

203

6.3793

3.17462

.22281

Somewhat or Dissatisfied

161

5.6894

3.17261

.25004

And how much do you agree that Dell Computers bundles its computers with Internet access?

Very Satisfied

205

6.9024

2.72969

.19065

Somewhat or Dissatisfied

161

6.1118

2.82620

.22274

And how much do you agree that Dell Computers allows users to easily assemble components?

Very Satisfied

192

7.7604

2.24072

.16171

Somewhat or Dissatisfied

154

6.9156

2.69095

.21684

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

Very Satisfied

206

8.2913

1.35165

.09417

Somewhat or Dissatisfied

163

7.0245

1.80175

.14112

And how much do you agree that Dell Computers offer easily accessible technical support?

Very Satisfied

208

8.4135

.99865

.06924

Somewhat or Dissatisfied

164

7.9268

1.57652

.12311

Independent Samples Test

Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-tailed)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

And how much do you agree that Dell Computers makes ordering a computer system easy?

Equal variances assumed

21.013

.000

6.200

370

.000

.91252

.14717

.62313

Equal variances not assumed

5.921

270.249

.000

.91252

.15411

.60911

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Equal variances assumed

31.136

.000

8.054

367

.000

1.268293

.157472

.958632

Equal variances not assumed

7.695

266.831

.000

1.268293

.164813

.943794

And how much do you agree that Dell Computers delivers its products quickly?

Equal variances assumed

11.238

.001

7.376

370

.000

1.34404

.18221

.98574

Equal variances not assumed

7.125

291.344

.000

1.34404

.18865

.97276

And how much do you agree that Dell Computers prices its products competitively?

Equal variances assumed

53.624

.000

7.867

370

.000

.99437

.12639

.74584

Equal variances not assumed

7.319

225.195

.000

.99437

.13586

.72666

And how much do you agree that Dell Computers features attractively designed computer system components?

Equal variances assumed

3.112

.079

5.761

357

.000

1.10621

.19203

.72856

Equal variances not assumed

5.692

319.935

.000

1.10621

.19436

.72383

And how much do you agree that Dell has computers that run programs quickly?

Equal variances assumed

21.461

.000

6.879

368

.000

1.21656

.17685

.86881

Equal variances not assumed

6.650

291.429

.000

1.21656

.18293

.85653

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

Equal variances assumed

1.652

.200

2.321

367

.021

.45944

.19791

.07025

Equal variances not assumed

2.315

344.051

.021

.45944

.19845

.06911

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

Equal variances assumed

30.617

.000

8.523

370

.000

1.34193

.15746

1.03231

Equal variances not assumed

8.102

261.949

.000

1.34193

.16564

1.01578

And how much do you agree that Dell Computers bundles its computers with appropriate software?

Equal variances assumed

.005

.942

2.060

362

.040

.68987

.33493

.03121

Equal variances not assumed

2.060

343.458

.040

.68987

.33491

.03114

And how much do you agree that Dell Computers bundles its computers with Internet access?

Equal variances assumed

1.457

.228

2.708

364

.007

.79064

.29196

.21649

Equal variances not assumed

2.697

338.023

.007

.79064

.29319

.21394

And how much do you agree that Dell Computers allows users to easily assemble components?

Equal variances assumed

15.750

.000

3.186

344

.002

.84483

.26516

.32330

Equal variances not assumed

3.123

296.933

.002

.84483

.27050

.31249

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

Equal variances assumed

12.156

.001

7.714

367

.000

1.26672

.16420

.94383

Equal variances not assumed

7.466

292.558

.000

1.26672

.16966

.93281

And how much do you agree that Dell Computers offer easily accessible technical support?

Equal variances assumed

22.083

.000

3.625

370

.000

.48663

.13426

.22263

Equal variances not assumed

3.445

261.819

.001

.48663

.14124

.20851

Independent Samples Test

t-test for Equality of Means

95% Confidence Interval of the Difference

Upper

And how much do you agree that Dell Computers makes ordering a computer system easy?

Equal variances assumed

1.20192

Equal variances not assumed

1.21594

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Equal variances assumed

1.577953

Equal variances not assumed

1.592791

And how much do you agree that Dell Computers delivers its products quickly?

Equal variances assumed

1.70234

Equal variances not assumed

1.71532

And how much do you agree that Dell Computers prices its products competitively?

Equal variances assumed

1.24291

Equal variances not assumed

1.26208

And how much do you agree that Dell Computers features attractively designed computer system components?

Equal variances assumed

1.48386

Equal variances not assumed

1.48859

And how much do you agree that Dell has computers that run programs quickly?

Equal variances assumed

1.56432

Equal variances not assumed

1.57659

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

Equal variances assumed

.84863

Equal variances not assumed

.84977

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

Equal variances assumed

1.65156

Equal variances not assumed

1.66808

And how much do you agree that Dell Computers bundles its computers with appropriate software?

Equal variances assumed

1.34853

Equal variances not assumed

1.34860

And how much do you agree that Dell Computers bundles its computers with Internet access?

Equal variances assumed

1.36478

Equal variances not assumed

1.36734

And how much do you agree that Dell Computers allows users to easily assemble components?

Equal variances assumed

1.36637

Equal variances not assumed

1.37717

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

Equal variances assumed

1.58962

Equal variances not assumed

1.60063

And how much do you agree that Dell Computers offer easily accessible technical support?

Equal variances assumed

.75064

Equal variances not assumed

.76475

T-TEST GROUPS=overallQ6re(1 2)

/MISSING=ANALYSIS

/VARIABLES=q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13

/CRITERIA=CI(.95).

T-Test

Notes

Output Created

13-APR-2018 19:42:32

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User defined missing values are treated as missing.

Cases Used

Statistics for each analysis are based on the cases with no missing or out-of-range data for any variable in the analysis.

Syntax

T-TEST GROUPS=overallQ6re(1 2)

/MISSING=ANALYSIS

/VARIABLES=q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13

/CRITERIA=CI(.95).

Resources

Processor Time

00:00:00.05

Elapsed Time

00:00:00.03

Group Statistics

recodedQ6

N

Mean

Std. Deviation

Std. Error Mean

And how much do you agree that Dell Computers makes ordering a computer system easy?

Defo would choose

240

8.0375

1.29476

.08358

Prob would or less like

132

7.2045

1.63800

.14257

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Defo would choose

239

7.85774

1.488278

.096269

Prob would or less like

130

7.07692

1.754796

.153906

And how much do you agree that Dell Computers delivers its products quickly?

Defo would choose

240

7.3333

1.58092

.10205

Prob would or less like

132

6.1061

2.07955

.18100

And how much do you agree that Dell Computers prices its products competitively?

Defo would choose

240

8.4208

1.02377

.06608

Prob would or less like

132

7.7879

1.63002

.14187

And how much do you agree that Dell Computers features attractively designed computer system components?

Defo would choose

235

6.6511

1.86670

.12177

Prob would or less like

124

6.0645

1.86862

.16781

And how much do you agree that Dell has computers that run programs quickly?

Defo would choose

238

7.7647

1.75363

.11367

Prob would or less like

132

7.0303

1.76885

.15396

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

Defo would choose

238

7.6681

2.03013

.13159

Prob would or less like

131

7.5802

1.64061

.14334

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

Defo would choose

240

7.8083

1.51586

.09785

Prob would or less like

132

7.0606

1.76807

.15389

And how much do you agree that Dell Computers bundles its computers with appropriate software?

Defo would choose

235

6.1532

3.23211

.21084

Prob would or less like

129

5.9302

3.11294

.27408

And how much do you agree that Dell Computers bundles its computers with Internet access?

Defo would choose

236

6.7034

2.83687

.18466

Prob would or less like

130

6.2846

2.71154

.23782

And how much do you agree that Dell Computers allows users to easily assemble components?

Defo would choose

225

7.5733

2.44679

.16312

Prob would or less like

121

7.0331

2.52301

.22936

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

Defo would choose

237

8.0464

1.58447

.10292

Prob would or less like

132

7.1667

1.72174

.14986

And how much do you agree that Dell Computers offer easily accessible technical support?

Defo would choose

240

8.4083

.99367

.06414

Prob would or less like

132

7.8182

1.67523

.14581

Independent Samples Test

Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-tailed)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

And how much do you agree that Dell Computers makes ordering a computer system easy?

Equal variances assumed

9.659

.002

5.391

370

.000

.83295

.15450

.52915

Equal variances not assumed

5.040

222.129

.000

.83295

.16526

.50728

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Equal variances assumed

4.644

.032

4.515

367

.000

.780818

.172957

.440706

Equal variances not assumed

4.301

230.561

.000

.780818

.181534

.423140

And how much do you agree that Dell Computers delivers its products quickly?

Equal variances assumed

12.474

.000

6.386

370

.000

1.22727

.19219

.84935

Equal variances not assumed

5.906

215.578

.000

1.22727

.20779

.81772

And how much do you agree that Dell Computers prices its products competitively?

Equal variances assumed

17.396

.000

4.592

370

.000

.63295

.13783

.36193

Equal variances not assumed

4.044

189.130

.000

.63295

.15651

.32422

And how much do you agree that Dell Computers features attractively designed computer system components?

Equal variances assumed

.164

.686

2.830

357

.005

.58655

.20727

.17893

Equal variances not assumed

2.829

250.179

.005

.58655

.20733

.17821

And how much do you agree that Dell has computers that run programs quickly?

Equal variances assumed

.982

.322

3.847

368

.000

.73440

.19090

.35901

Equal variances not assumed

3.838

268.625

.000

.73440

.19138

.35762

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

Equal variances assumed

1.760

.185

.425

367

.671

.08791

.20684

-.31883

Equal variances not assumed

.452

317.691

.652

.08791

.19459

-.29492

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

Equal variances assumed

2.050

.153

4.287

370

.000

.74773

.17443

.40473

Equal variances not assumed

4.100

237.093

.000

.74773

.18236

.38847

And how much do you agree that Dell Computers bundles its computers with appropriate software?

Equal variances assumed

1.081

.299

.638

362

.524

.22296

.34961

-.46455

Equal variances not assumed

.645

272.179

.520

.22296

.34579

-.45781

And how much do you agree that Dell Computers bundles its computers with Internet access?

Equal variances assumed

.030

.862

1.373

364

.171

.41877

.30507

-.18115

Equal variances not assumed

1.391

276.314

.165

.41877

.30110

-.17396

And how much do you agree that Dell Computers allows users to easily assemble components?

Equal variances assumed

2.241

.135

1.937

344

.054

.54028

.27886

-.00822

Equal variances not assumed

1.920

239.291

.056

.54028

.28145

-.01417

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

Equal variances assumed

1.753

.186

4.955

367

.000

.87975

.17755

.53061

Equal variances not assumed

4.839

252.541

.000

.87975

.18180

.52171

And how much do you agree that Dell Computers offer easily accessible technical support?

Equal variances assumed

37.541

.000

4.264

370

.000

.59015

.13841

.31799

Equal variances not assumed

3.705

182.852

.000

.59015

.15929

.27586

Independent Samples Test

t-test for Equality of Means

95% Confidence Interval of the Difference

Upper

And how much do you agree that Dell Computers makes ordering a computer system easy?

Equal variances assumed

1.13676

Equal variances not assumed

1.15863

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Equal variances assumed

1.120929

Equal variances not assumed

1.138495

And how much do you agree that Dell Computers delivers its products quickly?

Equal variances assumed

1.60519

Equal variances not assumed

1.63683

And how much do you agree that Dell Computers prices its products competitively?

Equal variances assumed

.90397

Equal variances not assumed

.94168

And how much do you agree that Dell Computers features attractively designed computer system components?

Equal variances assumed

.99417

Equal variances not assumed

.99489

And how much do you agree that Dell has computers that run programs quickly?

Equal variances assumed

1.10980

Equal variances not assumed

1.11119

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

Equal variances assumed

.49466

Equal variances not assumed

.47075

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

Equal variances assumed

1.09072

Equal variances not assumed

1.10699

And how much do you agree that Dell Computers bundles its computers with appropriate software?

Equal variances assumed

.91047

Equal variances not assumed

.90373

And how much do you agree that Dell Computers bundles its computers with Internet access?

Equal variances assumed

1.01869

Equal variances not assumed

1.01151

And how much do you agree that Dell Computers allows users to easily assemble components?

Equal variances assumed

1.08877

Equal variances not assumed

1.09472

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

Equal variances assumed

1.22888

Equal variances not assumed

1.23778

And how much do you agree that Dell Computers offer easily accessible technical support?

Equal variances assumed

.86232

Equal variances not assumed

.90444

T-TEST PAIRS=q8_1 WITH q8_2 (PAIRED)

/CRITERIA=CI(.9500)

/MISSING=ANALYSIS.

T-Test

Notes

Output Created

13-APR-2018 19:51:02

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User defined missing values are treated as missing.

Cases Used

Statistics for each analysis are based on the cases with no missing or out-of-range data for any variable in the analysis.

Syntax

T-TEST PAIRS=q8_1 WITH q8_2 (PAIRED)

/CRITERIA=CI(.9500)

/MISSING=ANALYSIS.

Resources

Processor Time

00:00:00.00

Elapsed Time

00:00:00.00

Paired Samples Statistics

Mean

N

Std. Deviation

Std. Error Mean

Pair 1

And how much do you agree that Dell Computers makes ordering a computer system easy?

7.7425

369

1.48044

.07707

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

7.58266

369

1.628324

.084767

Paired Samples Correlations

N

Correlation

Sig.

Pair 1

And how much do you agree that Dell Computers makes ordering a computer system easy? & And how much do you agree that Dell lets customers order computer systems customized to their specifications?

369

.451

.000

Paired Samples Test

Paired Differences

Mean

Std. Deviation

Std. Error Mean

95% Confidence Interval of the Difference

Lower

Pair 1

And how much do you agree that Dell Computers makes ordering a computer system easy? - And how much do you agree that Dell lets customers order computer systems customized to their specifications?

.159892

1.633187

.085020

-.007295

Paired Samples Test

Paired Differences

t

df

Sig. (2-tailed)

95% Confidence Interval of the Difference

Upper

Pair 1

And how much do you agree that Dell Computers makes ordering a computer system easy? - And how much do you agree that Dell lets customers order computer systems customized to their specifications?

.327078

1.881

368

.061

T-TEST PAIRS=q8_6 WITH q8_7 (PAIRED)

/CRITERIA=CI(.9500)

/MISSING=ANALYSIS.

T-Test

Notes

Output Created

13-APR-2018 20:04:52

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User defined missing values are treated as missing.

Cases Used

Statistics for each analysis are based on the cases with no missing or out-of-range data for any variable in the analysis.

Syntax

T-TEST PAIRS=q8_6 WITH q8_7 (PAIRED)

/CRITERIA=CI(.9500)

/MISSING=ANALYSIS.

Resources

Processor Time

00:00:00.03

Elapsed Time

00:00:00.02

Paired Samples Statistics

Mean

N

Std. Deviation

Std. Error Mean

Pair 1

And how much do you agree that Dell has computers that run programs quickly?

7.5041

367

1.79841

.09388

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

7.6485

367

1.88875

.09859

Paired Samples Correlations

N

Correlation

Sig.

Pair 1

And how much do you agree that Dell has computers that run programs quickly? & And how much do you agree that Dell Computers has high-quality computers with no technical problems?

367

.248

.000

Paired Samples Test

Paired Differences

Mean

Std. Deviation

Std. Error Mean

95% Confidence Interval of the Difference

Lower

Pair 1

And how much do you agree that Dell has computers that run programs quickly? - And how much do you agree that Dell Computers has high-quality computers with no technical problems?

-.14441

2.26240

.11810

-.37665

Paired Samples Test

Paired Differences

t

df

Sig. (2-tailed)

95% Confidence Interval of the Difference

Upper

Pair 1

And how much do you agree that Dell has computers that run programs quickly? - And how much do you agree that Dell Computers has high-quality computers with no technical problems?

.08782

-1.223

366

.222

REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT q4

/METHOD=ENTER q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13.

Regression

Notes

Output Created

13-APR-2018 20:54:50

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User-defined missing values are treated as missing.

Cases Used

Statistics are based on cases with no missing values for any variable used.

Syntax

REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT q4

/METHOD=ENTER q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13.

Resources

Processor Time

00:00:00.02

Elapsed Time

00:00:00.02

Memory Required

14096 bytes

Additional Memory Required for Residual Plots

0 bytes

Variables Entered/Removed a

Model

Variables Entered

Variables Removed

Method

1

And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications?b

.

Enter

a. Dependent Variable: Overall, how satisfied are you with your Dell computer system?

b. All requested variables entered.

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

.604a

.364

.338

.48427

a. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications?

ANOVA a

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

42.370

13

3.259

13.898

.000b

Residual

73.873

315

.235

Total

116.243

328

a. Dependent Variable: Overall, how satisfied are you with your Dell computer system?

b. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Coefficients a

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

3.892

.226

17.210

.000

And how much do you agree that Dell Computers makes ordering a computer system easy?

-.005

.023

-.012

-.208

.836

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

-.035

.025

-.093

-1.397

.163

And how much do you agree that Dell Computers delivers its products quickly?

-.025

.019

-.079

-1.302

.194

And how much do you agree that Dell Computers prices its products competitively?

-.099

.026

-.226

-3.814

.000

And how much do you agree that Dell Computers features attractively designed computer system components?

-.014

.018

-.046

-.813

.417

And how much do you agree that Dell has computers that run programs quickly?

-.039

.019

-.118

-2.030

.043

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

.006

.016

.017

.350

.726

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

-.081

.023

-.222

-3.508

.001

And how much do you agree that Dell Computers bundles its computers with appropriate software?

.007

.010

.038

.735

.463

And how much do you agree that Dell Computers bundles its computers with Internet access?

.012

.012

.054

.930

.353

And how much do you agree that Dell Computers allows users to easily assemble components?

-.004

.012

-.015

-.287

.774

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

-.007

.022

-.021

-.318

.750

And how much do you agree that Dell Computers offer easily accessible technical support?

-.025

.024

-.055

-1.077

.282

a. Dependent Variable: Overall, how satisfied are you with your Dell computer system?

REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT q6

/METHOD=ENTER q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13.

Regression

Notes

Output Created

13-APR-2018 21:11:07

Comments

Input

Data

C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav

Active Dataset

DataSet2

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

372

Missing Value Handling

Definition of Missing

User-defined missing values are treated as missing.

Cases Used

Statistics are based on cases with no missing values for any variable used.

Syntax

REGRESSION

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT q6

/METHOD=ENTER q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13.

Resources

Processor Time

00:00:00.05

Elapsed Time

00:00:00.04

Memory Required

14096 bytes

Additional Memory Required for Residual Plots

0 bytes

Variables Entered/Removed a

Model

Variables Entered

Variables Removed

Method

1

And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications?b

.

Enter

a. Dependent Variable: If you could make your computer purchase decision again, how likely would you be to choose Dell?

b. All requested variables entered.

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

.453a

.205

.172

.53780

a. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications?

ANOVA a

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

23.526

13

1.810

6.257

.000b

Residual

91.106

315

.289

Total

114.632

328

a. Dependent Variable: If you could make your computer purchase decision again, how likely would you be to choose Dell?

b. Predictors: (Constant), And how much do you agree that Dell Computers offer easily accessible technical support?, And how much do you agree that Dell Computers allows users to easily assemble components?, And how much do you agree that Dell Computers delivers its products quickly?, And how much do you agree that Dell Computers has high-quality computers with no technical problems?, And how much do you agree that Dell Computers bundles its computers with appropriate software?, And how much do you agree that Dell has computers that run programs quickly?, And how much do you agree that Dell Computers features attractively designed computer system components?, And how much do you agree that Dell Computers makes ordering a computer system easy?, And how much do you agree that Dell Computers bundles its computers with Internet access?, And how much do you agree that Dell Computers prices its products competitively?, And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?, And how much do you agree that DellComputers has computer systems that users can readily upgrade?, And how much do you agree that Dell lets customers order computer systems customized to their specifications?

Coefficients a

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

3.226

.251

12.845

.000

And how much do you agree that Dell Computers makes ordering a computer system easy?

-.061

.026

-.152

-2.361

.019

And how much do you agree that Dell lets customers order computer systems customized to their specifications?

.008

.027

.022

.293

.770

And how much do you agree that Dell Computers delivers its products quickly?

-.036

.021

-.115

-1.685

.093

And how much do you agree that Dell Computers prices its products competitively?

-.059

.029

-.135

-2.032

.043

And how much do you agree that Dell Computers features attractively designed computer system components?

.012

.020

.038

.587

.557

And how much do you agree that Dell has computers that run programs quickly?

-.027

.021

-.084

-1.289

.198

And how much do you agree that Dell Computers has high-quality computers with no technical problems?

.020

.018

.064

1.162

.246

And how much do you agree that Dell Computers has high-quality peripherals (e.g., monitor, keyboard, mouse, speakers, disk drives)?

-.043

.026

-.120

-1.699

.090

And how much do you agree that Dell Computers bundles its computers with appropriate software?

.019

.011

.101

1.747

.082

And how much do you agree that Dell Computers bundles its computers with Internet access?

-.004

.014

-.017

-.266

.791

And how much do you agree that Dell Computers allows users to easily assemble components?

-.003

.014

-.013

-.231

.817

And how much do you agree that DellComputers has computer systems that users can readily upgrade?

-.005

.025

-.016

-.215

.830

And how much do you agree that Dell Computers offer easily accessible technical support?

-.051

.026

-.112

-1.948

.052

a. Dependent Variable: If you could make your computer purchase decision again, how likely would you be to choose Dell?

DATASET ACTIVATE DataSet2.

SAVE OUTFILE='C:\Users\paryu\Downloads\Case 1.1 Dell Data (1).sav'

/COMPRESSED.

GET

FILE='C:\Users\paryu\Downloads\Case 1.1 Dell Data (2).sav'.

DATASET NAME DataSet3 WINDOW=FRONT.

DATASET ACTIVATE DataSet2.

DATASET CLOSE DataSet3.