Marketing RESEARCH (SPSS)

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Output3.spv

outputViewer0000000000.xml

Output Log <head><style type="text/css">p{color:0;font-family:Monospaced;font-size:12pt;font-style:normal;font-weight:normal;text-decoration:none}</style></head><BR>FREQUENCIES VARIABLES=gender ID   /PIECHART FREQ   /ORDER=ANALYSIS.

00000000011_lightNotesData.bin

00000000013_lightTableData.bin

000000000141_lightTableData.bin

000000000142_lightTableData.bin

000000000151_-2509408859722874878_chartData.bin

000000000151_-2509408859722874878_chart.xml

Gender

000000000152_-2509408859722809342_chartData.bin

000000000152_-2509408859722809342_chart.xml

ID

outputViewer0000000001_heading.xml

Output Frequencies Title <head><style type="text/css">p{color:0;font-family:SansSerif;font-size:14pt;font-style:normal;font-weight:bold;text-decoration:none}</style></head><BR>Frequencies Notes 00000000011_lightNotesData.bin Active Dataset <head><style type="text/css">p{color:0;font-family:Monospaced;font-size:12pt;font-style:normal;font-weight:normal;text-decoration:none}</style></head><BR>[DataSet1]&nbsp;C:\Users\0413377\Downloads\FinalProjectData&nbsp;(2).sav Statistics 00000000013_lightTableData.bin Frequency Table Title <head><style type="text/css">p{color:0;font-family:SansSerif;font-size:14pt;font-style:normal;font-weight:bold;text-decoration:none}</style></head><BR>Frequency&nbsp;Table Gender 000000000141_lightTableData.bin ID 000000000142_lightTableData.bin Pie Chart Title <head><style type="text/css">p{color:0;font-family:SansSerif;font-size:14pt;font-style:normal;font-weight:bold;text-decoration:none}</style></head><BR>Pie&nbsp;Chart Gender 000000000151_-2509408859722874878_chartData.bin 000000000151_-2509408859722874878_chart.xml ID 000000000152_-2509408859722809342_chartData.bin 000000000152_-2509408859722809342_chart.xml

outputViewer0000000002.xml

Output Log <head><style type="text/css">p{color:0;font-family:Monospaced;font-size:12pt;font-style:normal;font-weight:normal;text-decoration:none}</style></head><BR>FREQUENCIES VARIABLES=informational humorous emotional models sexappeal slogans music colorful   /FORMAT=NOTABLE   /STATISTICS=STDDEV MEAN   /HISTOGRAM NORMAL   /ORDER=ANALYSIS.

00000000031_lightNotesData.bin

00000000032_lightTableData.bin

000000000331_-2509408791003398142_chartData.bin

000000000331_-2509408791003398142_chart.xml

Informational ads Frequency Informational ads Mean = Std. Dev. = N =

000000000332_-2509408791003332606_chartData.bin

000000000332_-2509408791003332606_chart.xml

Humorous ads Frequency Humorous ads Mean = Std. Dev. = N =

000000000333_-2509408791003267070_chartData.bin

000000000333_-2509408791003267070_chart.xml

Touching/Emotional ads Frequency Touching/Emotional ads Mean = Std. Dev. = N =

000000000334_-2509408791003201534_chartData.bin

000000000334_-2509408791003201534_chart.xml

Ads with attractive models Frequency Ads with attractive models Mean = Std. Dev. = N =

000000000335_-2509408791003135998_chartData.bin

000000000335_-2509408791003135998_chart.xml

Sex appeal Frequency Sex appeal Mean = Std. Dev. = N =

000000000336_-2509408791003070462_chartData.bin

000000000336_-2509408791003070462_chart.xml

Ads with clever slogans Frequency Ads with clever slogans Mean = Std. Dev. = N =

000000000337_-2509408791003004926_chartData.bin

000000000337_-2509408791003004926_chart.xml

Ads with catchy music Frequency Ads with catchy music Mean = Std. Dev. = N =

000000000338_-2509408791002939390_chartData.bin

000000000338_-2509408791002939390_chart.xml

Colorful ads Frequency Colorful ads Mean = Std. Dev. = N =

outputViewer0000000003_heading.xml

Output Frequencies Title <head><style type="text/css">p{color:0;font-family:SansSerif;font-size:14pt;font-style:normal;font-weight:bold;text-decoration:none}</style></head><BR>Frequencies Notes 00000000031_lightNotesData.bin Statistics 00000000032_lightTableData.bin Histogram Title <head><style type="text/css">p{color:0;font-family:SansSerif;font-size:14pt;font-style:normal;font-weight:bold;text-decoration:none}</style></head><BR>Histogram Informational ads 000000000331_-2509408791003398142_chartData.bin 000000000331_-2509408791003398142_chart.xml Humorous ads 000000000332_-2509408791003332606_chartData.bin 000000000332_-2509408791003332606_chart.xml Touching/Emotional ads 000000000333_-2509408791003267070_chartData.bin 000000000333_-2509408791003267070_chart.xml Ads with attractive models 000000000334_-2509408791003201534_chartData.bin 000000000334_-2509408791003201534_chart.xml Sex appeal 000000000335_-2509408791003135998_chartData.bin 000000000335_-2509408791003135998_chart.xml Ads with clever slogans 000000000336_-2509408791003070462_chartData.bin 000000000336_-2509408791003070462_chart.xml Ads with catchy music 000000000337_-2509408791003004926_chartData.bin 000000000337_-2509408791003004926_chart.xml Colorful ads 000000000338_-2509408791002939390_chartData.bin 000000000338_-2509408791002939390_chart.xml

META-INF/MANIFEST.MF

allowPivoting=true