Visual Analysis Outline & Thesis

Assignment Title

Student Name

Rasmussen College

Author Note

This research is being submitted on *insert date in this format - June 21, 2018*, for April Ray’s G332 Visual Communication in the Media course.

Final Visual Analysis Project – Thesis & Outline

A thesis statement will give your readers direction. It will discuss the main elements of your analysis findings. Your thesis statement should clearly state the effect of the visual elements on viewers. Review these examples:

Example 1 -- The analysis of the five perspectives will demonstrate how the visuals used in ___________ website work together to create an emotional connection with viewers to persuade them to purchase these products.

Example 2 – The analysis of the five perspectives will demonstrate how the visuals in _____________ website enhance the viewer’s understanding of the concepts presented by transcending language barriers and clarifying communication.

Create your Thesis Statement here:

Final Visual Analysis Outline

I. Introductory Paragraph

a. General statements about visual communication and media

b. General statements about the effects of visuals on viewers

c. Thesis Statement (the last sentence of your Introduction)

II. Sensory Response

a. Visual examples of Sensory Responses used in website (include as many as you deem important to consider)

b. Analysis of the effects of these visuals (include as many as you deem important to consider)

c. Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)

d. Details, information, examples that support your analysis ideas (include as many as you deem important to consider)

e. Quotes/paraphrases from academic sources substantiating your analysis ideas

III. Perceptual Response

a. Visual examples of Sensory Responses used in website (include as many as you deem important to consider)

b. Analysis of the effects of these visuals (include as many as you deem important to consider)

c. Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)

d. Details, information, examples that support your analysis ideas (include as many as you deem important to consider)

e. Quotes/paraphrases from academic sources substantiating your analysis ideas

IV. Technical Response

a. Visual examples of Sensory Responses used in website (include as many as you deem important to consider)

b. Analysis of the effects of these visuals (include as many as you deem important to consider)

c. Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)

d. Details, information, examples that support your analysis ideas (include as many as you deem important to consider)

e. Quotes/paraphrases from academic sources substantiating your analysis ideas

V. Emotional Response

a. Visual examples of Sensory Responses used in website (include as many as you deem important to consider)

b. Analysis of the effects of these visuals (include as many as you deem important to consider)

c. Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)

d. Details, information, examples that support your analysis ideas (include as many as you deem important to consider)

e. Quotes/paraphrases from academic sources substantiating your analysis ideas

VI. Ethical Response

a. Visual examples of Sensory Responses used in website (include as many as you deem important to consider)

b. Analysis of the effects of these visuals (include as many as you deem important to consider)

c. Analysis of how the visuals may be used to strategically reach the targeted audience (include as many as you deem important to consider)

d. Details, information, examples that support your analysis ideas (include as many as you deem important to consider)

e. Quotes/paraphrases from academic sources substantiating your analysis ideas

VII. Concluding Paragraph

a. Thesis Statement (the first sentence of your Conclusion)

b. General statements about visual communication and media conclusions

c. General statements about conclusions regarding the effects of visuals on viewers

References

Landa, R. (2018). Graphic design solutions (6th ed.). Boston, MA: Wadsworth Cengage Learning.

**At least three other articles or sources used in this paper should be added to this page

– four sources are required in total.