Capstone Project over JetBlue

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OutlineSTRATEGICANALYSISFORJETBLUEAIRWAYS.docx
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STRATEGIC ANALYSIS FOR JETBLUE AIRWAYS

A. Introduction

i. The company and the industry background

a) Company history

b) Company organization structure and its competition

ii. Strategic statements of the company

a) Mission statement

b) Vision statement

c) Core values of JetBlue

iii. JetBlue airways innovative business strategies

a) Re-evaluation of asset management to reduce costs and capacity

b) Use of new technology as a customer oriented approach

B. Financial overview of JetBlue Airways

i. Operating revenue of the company and the way to enhance rapid growth

ii. Initiative undertaken by the company’s management to curb slow growth

iii. JetBlue initial Public offering process and its advantages

C. JetBlue business analysis

i. SWOT analysis

ii. Horizontal and vertical analysis

iii. PESTEL analysis

iv. Recommendations

v. Conclusion