Papers on International Management

analysis of the "globalization" process of streaming media industry - Tik Tok's corporate strategy and its media management analysis

Proposal outline

1. Introduction to the paper (Abstract, the following paragraphs are only for teachers to provide reference, not to be copied, but to write down the reasons why we chose this research direction! Important!!!)

The opening report of this thesis is the opening report of a research paper on management. It is based on the background and foundation of the entire streaming media market (Chinese and international) to study the "internationalization" of the Douyin app. The reasons for major breakthroughs and success (combining cross-cultural management, media management, and operation management perspectives, and highlighting a part to write), and based on the "Tik Tok" APP, comparing other companies and products in the same industry to analyze its parent company The particularity of "Byte Beat" in management. On the other hand, this paper will analyze the difficulties encountered by the "Tik Tok" APP on the road of "internationalization" (globalization) and may cause the company's situation The reasons for "inferiority", and analyze how to apply the arguments put forward in this paper to the company's daily operations (application of research results), and give suggestions. Finally write the conclusion of this paper

2.introduction

Tip: Highlight the internationalization dilemma of Chinese counterparts in the industry to elicit the "internationalization" particularity of the "Tik Tok" APP.

3.project questions

Based on the introduction of the above paper, write three research questions. (The problem is narrow and deep, focusing on details)

4.personal learning objectives

What do you want from the research in this research, and how do you know whether the research has been completed?

5.Literature review (the top priority!!!)

1 Background, 2 Summarize important documents (supporting the thesis of this article), 3 Summarize research trends (which can be theoretically methodological or conclusive), 4 Summarize opposite opinions (very important, recent debates on the research of this article ), 5 critical evaluation (must be your own paraphrase, it is important to evaluate the gaps in the overall research!).

Find out a lot of documents (at least 60 valid and accessible documents, and must be academic documents and major paper media reports) to prove the argument,

6.Sources of Data

What type of information needs to be collected in this article to answer the project questions, where to obtain the information, and the accessibility of the information. Can the author enter the company goods organization? It can re-analyze the main data such as interviews, questionnaires, personal observations, written records or system inspections, and auxiliary data such as annual reports, management reports, and company surveys to help answer research questions. Be sure to specify which primary/secondary data sources will be used in this project this time! ! ! ! !

7.Methodology

What are the proposed research methods and strategies, and what methods will be used for mobile phones and data analysis (this article adopts the "quantitative method" method to study)? And how to deal with the results? In short, how will information be obtained and used to answer project questions?

8.Anticipated Problems

Difficulties that may need to be overcome when conducting research, research bottlenecks (primary/secondary information) and if this is the way to deal with it, other foreseeable obstacles that may hinder the research work and coping mechanisms need to be written down.

9.Outline of Chapters

A brief summary of the content of each chapter is an outline.

10:Reference list