UK Undergraduate assignments

analysis of the "globalization" process of streaming media industry -- Tik Tok's corporate strategy and its media management analysis

Proposal outline

1. Introduction to the thesis (abstract, the following is just for teachers to provide reference basis, not copy, we must write down the reason why we choose this research direction! Important !!!!!!!!!)

The opening report of this paper is the opening report of a research paper on management. Based on the background and foundation of the entire streaming media market (Chinese and international), the app has made a breakthrough on the road of "internationalisation". And the reasons for success (combining the perspectives of cross-cultural management, media management, and operation management, and highlighting a part to write), and based on the "TikTok" APP, compared with other companies and products in the same industry to analyse the parent company "byte The peculiarity of management of" beat "is included. This paper will analyse the difficulties encountered in the current" internationalisation "(transformation) of" TikTok "APP and the reasons that may cause the company's situation to" inferior ". And analyse how to use the arguments raised in the paper to the company's daily operations (the use of research results), and make recommendations. Finally, write the essay for this paper.

2.introduction

Tip: Highlight the problem of international breakthroughs of Chinese peers to bring out the particularity of the “internationalisation” of “TikTok” APP.

3.project questions

Based on the above paper introduction, write three research questions. (The problem is narrow and deep, focusing on details)

4.personal learning objectives

What do you want to get from the research in this research, and how do you know if the study has been completed?

5.Literature review(The top priority !!!)

1 Background, 2 Summarize relevant literature (supporting the arguments of this article), 3 Summarize research trends (can make theoretical methods or conclusions), 4 Summarize opposite opinions (critical, recent debates on the research of this paper), five crucial evaluations (must be your paraphrase, it is crucial to evaluate the gaps in the overall research!).

Identify a considerable number of documents (at least 60 valid documents that can be consulted, and must be academic literature and reports from significant paper media) to prove the research question.

6.Sources of Data

What type of information does this article need to collect to answer project questions, where to get information, and information accessibility? Can the author enter the company's cargo organisation? The primary data such as interviews, questionnaire surveys, personal observations, written records or system inspections and auxiliary data such as annual reports, management reports, and company surveys can be re-analyzed to help answer research questions. It is essential to specify which primary/secondary data sources will be used in this project for this release!!!!!

7.Methodology

What are the proposed research methods and strategies, and what methods will be used to phone and analyse the data (the following uses the "quantitative method" method to study)? And how to deal with the results? All in all, how will the information be obtained and used to answer project questions?

8.Anticipated Problems

Difficulties that may need to be overcome when conducting research, the time of the research investigation (primary/secondary information), and if such treatments are required, write down other foreseeable obstacles and coping mechanisms that may hinder the research work.

9.Outline of Chapters

It is an outline to replace and summarise the content of each chapter.

10:Reference list