finance

Project 2 Outline

Watch the instructions for the video

https://www.youtube.com/watch?v=hNKwFEWBfzg&feature=youtu.be

For this part of the project you will create an outline for your final project 2 paper. My instructions for the final paper will be purposely ambiguous.

You will write a paper about your chosen company (with citations). The purpose will be to demonstrate why you might or might not want to invest in that company. Your analysis should include, but should not be limited to:

A discussion about the industry in which your company competes

A brief history of the company

A discussion about the company’s strategy

An in depth analysis of financial data

The ambiguity lies in your perception of the importance of different financial data. What do I mean by that? Industries tend to use different standards in which to compare companies to one another. For example, in banking some key financial numbers might be efficiency ratios, past due ratios, ROA, and reserve for loan loss. That set of data will probably not be useful for a retail corporation. Some numbers may be common like sales trends or EPS. You will need to design your financial analysis around data that is particularly relevant to the industry you chose.

Just to clarify, this assignment due the 9th of November is to simply submit an outline of your proposed paper. Please make it as detailed as possible. I will of course review your outline and make suggestions to make sure you are on track. I can’t imagine that I will make major changes. So if you are interested in pushing ahead over the Thanksgiving holiday you have my blessings. (a little play on words there) e-mail me at any time in the process if you have questions.

My company is Ford