I. Credibility is an extremely important factor in determining speaker effectiveness
A. Speaker credibility influences how listeners feel about the speaker.
B. Speaker credibility influences the listener’s ability to learn or to believe
II. Credibility has three primary characteristics: the three Cs
A. Competence is the quality of being an expert and being intelligent.
B. Character is the quality of being honest, trustworthy, and showing goodwill.
C. Charisma is the quality of being assertive, confident and enthusiastic.
III. Credibility is established in four ways
A-plan your delivery
1.) Verbally cite personal subject knowledge.
2.) Verbally cite expert sources.
B- Practice your delivery
1.) Demonstrate expertise
2.) Deliver the speech with confidence.
C- Establish a common ground
1.) Connect with the audience on a personal level.
2.) Connect the audience to the topic
3.) Connect yourself to the topic
D- Present error free written material
1.) Ensure that the language is used correctly.
2.) Ensure the fact are correct.
3.) Ensure that typographical errors are eliminated.
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