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Running head: FACEBOOK THE LINE OF BUSINESS IS ADVERTISEMENTS 1

FACEBOOK THE LINE OF BUSINESS IS ADVERTISEMENTS 3

Facebook the Line of Business is Advertisements

Student’s Name

Institutional Affiliation

Final Case Study Outline: Facebook the Line of Business is Advertisements

Abstract

· The abstract will give a summary of the main components that have been discussed in the paper

· It will also outline the main objective of the study and provide an opinion and a hypothesis.

Introduction

· The first part of the introduction will be to introduce Facebook and give a summary of its background, such as the founders and year started and its penetration to the market, becoming the social media giant it is.

· The main objective of Facebook will be looked into and how it evolved to serve more than one purpose and how it benefits its users.

· Define advertising and give a background on why and when Facebook's main line of business could have switched to advertising from a social network.

· Compare Facebook's line of business to other similar social networks and contrast the advertisements in them.

· Twitter

· Pinterest

Body

· Section 1- Facebook the line of business and Advertisements(Strategy Analysis)

· Facebooks advertisement policy is looked into

· The necessary procedure for posting an advertisement on Facebook. Its ease of advertising for any person and the reach they expect.

· A look into how Facebook promotes advertisements. This is the premium rates that ads pay. How fast ads are posted and how long advertisements. The ease of advertising. Are the advertisements vetted, or are they readily accepted? Does Facebook reach out to people to promote their ads?

· Section 2- Line of Business as advertising statistics(Demand Analysis)

· The number of the line of business users is researched to know the primary use. Those who use it for advertising is taken to account and other users of the business management function of Facebook other than advertising.

· Statistical numbers are showing the growth of the use of Facebook for advertisements. A history from when Facebook introduced ads to now where ads are more dominant than its initial purpose.

· Section 3- Merits and Demerits, SWOT analysis(Socio-Legal analysis)

· The merits and demerits of the use of Facebook mainly for advertisements are analyzed. The merits and demerits are examined the benefits to Facebook and the users of the ads.

· Threats of advertising as a line of business is broken down. Advertising on platforms usually has a lot of controversies. This will look at the legal background and foreground of Facebook advertising.

· Cybersecurity threats from Facebook's line of business as advertising to the users, advertisers, and the platform itself.

· Social implications of Facebook advertising, Corporate Social Responsibility, and public relations.

· Section 4-Suggestions and solutions

· Any possible solutions to the problems faced by Facebook as a result of using advertisements as the main line of business.

· Suggestions that could make the line of business, advertisements, work efficiently, and effectively for Facebook are listed and explained.

Conclusion

· The conclusion will give a summary of the findings of the case study and whether it affirms the hypothesis. It will show whether the purpose of the study has been achieved

· All class lectures and findings will be applied to create a link and show a correlation between the results and the lecture teachings

· An opinion is given on Facebook the line of business is advertisements i.e., provide an insight into whether the line of business as advertising is relevant and if it is beneficial and if any developments should be done on it.

References

Donald, M. (2018). Facebook Ads Domination .

Rodriguez, S. (2019). Some advertisers are quitting Facebook, chiding the company’s ‘despicable business model’. Retrieved from https://www.cnbc.com/2019/03/06/some-advertisers-are-quitting-facebook-after-privacy-scandals.html

Weintraub, M., & John Wiley & Sons. (2011). Killer Facebook® Aads: Master cutting-edge Facebook advertising techniques. Indianapolis: John Wiley & Sons, Inc.

Zarrella, D., & Zarrella, A. (2011). The Facebook marketing book. Beijing: O'Reilly.