PPT and paper

Case Analysis Outline

Abstract:

Nintendo’s Switch retains its global popularity three years after its international launch, in an industry where consoles are often revamped every half-decade or so. Getting into China, the world’s largest gaming market, could extend its longevity, but Nintendo’s first issue is whether young Chinese game players who have long been indulged in on-line games and smart phone games will become new fans of this game console. Also, this world-known game console is constrained by the reluctance of gamers to buy consoles via official channels because of their limited range of Beijing-approved games. Under this circumstance, cracking into this new market requires joint efforts of local company to build a video game culture and resorts to proper marketing strategy.

I.Case Key Players/Contributors:

Nintendo and its game console Switch.

Video-game culture.

II.Problem Identification

Game culture and local game regulation.

III.Suggestions

Building of the video game culture in a new market.

Proper marketing strategy.

IV.Recommendation

Collaboration with the local game company.

Revitalization of the influence of existing games.

In-time release of new games.