hospitality

Body 1

Main sentence:

Social media is one of the biggest markets that able to attract more potential guests and support to increase the total revenues in the hotel industry.

Evidence:

A massive user base of social media, around 2 billion Facebook users, 1 billion Instagram users, 500 million Twitter users.

The incredible speed of the information spreading on social media that support more and more people see the hospitality advertisements in a short period time.

Conclusion:

Social media marketing is one of the best ways to increase hotels’ brand awareness and attract potential guests to increase hotels’ revenue.

Body 2

Topic sentence:

Social Media is a big experience sharing platform, guests’ positive experiences and reviews sharing will trigger other more guests.

Evidence:

Social media are increasingly relevant as part of the hotel industry, people speed time and money on different hotels, restaurants and share their personal experiences with others that able to influence potential guests’ consuming behavior in future.

Conclusion:

I believe that the positive experiences and reviews sharing absolutely will bring more profit to the hotel industry.

Counter-argument paragraph

Topic sentence:

Social media may not have the potential to help hotels to increase their profits, because social media is more like a “red ocean” with more competitive and commercial-saturated.

Counterargument and Rebuttal

A hotel is hard to be successful on social media, it takes time and effort. The hotel must clear target market and post advertisement with carefully and inventively. If lucky, the hotel will get a positive return; if not, there has not made any contribution for hotels’ revenue.

Paid advertising is one of the best ways to support hotels be successful on social media.

Conclusion:

I believe that all hotels are developing their markets on social media, however to be successful need effort and a bit of luck.