Chemistry Exam

Outcome Report

Marketing Efforts

Marketing Team

Version 1.0 July – December

Released at 31st of December

Table of Contents

Preamble ................................................................................................................................................. 1

Revenue Generated by Product Line ...................................................................................................... 2

Value Perception by Product Line ........................................................................................................... 3

Value Perception (Updated): Why do you choose us? ........................................................................... 4

Customer Cycle ....................................................................................................................................... 5

Net Profit Margin .................................................................................................................................... 6

Activity Sales Split ................................................................................................................................... 6

Interim Report Page 1

Preamble

The Outcome Report highlights the results achieved by Speedie Foodie based on its marketing efforts employed

throughout the year. These results are measured using a number of performance metrics in line with the organisation’s

budget, target and trend data.

This report is released at the end of the second half of the year (2H) as at the 31st of December, and provides the

following information:

 outcomes of overall marketing efforts

 results specific to the 2H

 points of comparison for the outcomes achieved in 1H and 2H.

It is important to note that during 2H, the Marketing Team, in addition to the organisation’s marketing efforts in 1H,

implemented the following tactical changes at the beginning of 2H to improve the interim outcomes from 1H, before

reaching end-of-year:

 joined to major online meal ordering and delivery platforms including Menulog and UberEATS

 launched the ‘Fit Speedie’ menu concept which introduced a new menu that offers a selection of in-house:

o grilled burgers

o leaner burgers

o vegetable patties

o chunky oven chips

o gourmet salads

o roasted veggies

 full customisation of ‘Fit Speedie’ menu items (some example varieties are shown below).

Sample 1: Sample 2:

 Grilled Burger  Lean Burger

 Chunky Oven Chips  Gourmet Salad

 Beverage  Beverage

Sample 3:

 Veggie Patties

 Roasted Veggies

 Beverage

It is important to note that the Fit Speedie menu items are priced slightly higher than other traditional selections

available in Speedie Foodie’s relevant product lines.

Another important point to be highlighted is that the key performance indicators for each marketing activity were

revisited based on the results achieved in the 1H. New targets and actual results are shown in the next pages.

The subsequent sections provide the outcomes of Speedie Foodie’s marketing efforts for the whole of the calendar

year. They display a snapshot of the organisation’s business intelligence platform which consolidates metrics and

performance scorecards in relation to marketing efforts.

Interim Report Page 2

Revenue Generated by Product Line

Interim Report Page 3

Value Perception by Product Line

The Net Promoter Score with the same inputs from 1H was used to gauge customer satisfaction for the ‘Speedie

Doughnuts!’ and ‘Fit Speedie’ product lines.

The findings below shows the feedback collected from consumers who tasted one or more items of these product

lines where the consumers were from all market segments.

The feedback was collected face-to-face through in-store feedback mechanisms by the frontline staff, and hence, the

data provided by customers were qualitative.

See below the 1H and 2H outputs coded as below:

1H:

2H:

Speedie Doughnuts!:

Fit Speedie:

Interim Report Page 4

Value Perception (Updated): Why do you choose us?

Interim Report Page 5

Customer Cycle

Interim Report Page 6

Net Profit Margin

Activity Sales Split