marketing management
kai123
oursuggestion.pptxYangs’s Brasied chicken Rice
Our suggestion
member card & stamp card
social media
cooperate with students union，provide student discount
Open New stores
Member Card & Stamp Card
Member Card
Top up $300 get $50, and so on
Increase loyal customer conversion rates
Stamp Card
Points system
Customers who have not yet become regulars
As an aspect of increasing income, we can introduce membership cards, such as recharge of $300 and get $50, recharge of $600 and get $100, and so on. Under the membership card system, we can increase the conversion rate of loyal customers. When customers choose a restaurant, Yang's can appear more in their options. Stamp Card uses a points system, customers get a stamp every time they buy Braised Chicken products at Yang's, and when they collect all 6 stamps, they can get a free cup of milk tea. Unlike membership cards, Stamp Cards do not require too much down payment (ie recharge). This approach appeals to customers who are new to our products, but have not yet become regulars.
Social Media
A huge market
Social and cultural experience
The history of Yang's & Chinese culture
Social media can bring a huge market, as young people increasingly use social media to decide which restaurants can bring them a social and cultural experience. This is a major measure to increase Yang's social relevance. By creating social media accounts such as Instagram, we convey the history of Yang's and the Chinese culture contained in the dishes to attract diners.
Cooperate With Students Union
Providing funds
Invest in online events
Place our advertisements
Open social media account
Providing event venues
Cater student union dinners
Flow meal service
We recommend working with student unions in major schools. The way of cooperation is divided into providing funds and providing venues for activities. In providing funding, we invest in online events hosted by the Student Union, on the condition that our advertisements be placed in the event. In the way of providing event venues, we cater student union dinners so that more customers can taste our dishes.
Open New stores in irvine
Investment Cost: $47,100
$50 SF/YR with 2000 SF-rental per year 100k(appx)
Two Cashier (2500$ per month) and two cooker (4000$ per month)(appx)
Decoration - $200k(appx)
Other(liscense etc)- $15k(appx)
Cost of bowl- $4 per bowl
Breakeven point(without taxes) -94,200 items per year
Estimated Sales per year：73,000 bowls with total revenue $730,000
Margin: $438,000/per year
invesment cost=100k+12*(2500+2500+4000+4000)+200k+15k=471000
