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Our strategy is to reach our aforementioned goals and bring this company back to where it was, being one of the top tea and candy companies in the Northeast. In order to reach a wider audience, we are planning on adding new flavors and bundles hoping that will attract new customers with different taste buds. Things such as CBD based teas and candies will appeal to a whole new demographic, as people who are stressed or need to relax will be looking at our teas specifically for those type of products. Next we will try to bring Rose Tea and Candies back out there and make them more relevant in 2019. A simple way that we could do this would be to create a mobile application or an online store with a rewards program. Doing one or even both of these will give the ability for customers to have access to our products at the tip of their finger, whether they are at work or sitting at their child's soccer practice. The majority of people nowadays are online shoppers and making the company more accessible for people will increase the amount of customers simply due to how easy it can be to browse or order anything in just minutes without having to physically speak to anyone. We feel that Rose Tea and Candies needs to strive to display the importance of quality tea and homegrown ingredients. Millenials are a big part of the demographic currently drinking tea and they are looking for products that are either organic or locally grown. Insourcing our ingredients can make a huge difference in the type of customers that Rose Tea and Candies can attract. People will pay more money and buy more of a product if they know where its coming from, especially with all the current food scares across the United States with simple food like lettuce and chicken.