Marketing to imaginary product

This is our product and we’re targeting upper class people

1.0 Quick Pitch

· overview

           We propose to release an LV Apple Watch, with inscription option which will make it unique and distinct from other offerings. We plan to use our current Louis Vuitton to promote the watch whereby we will engrave it on these stores. The watch is suitable for all, especially the young because it will have a delightful design.

· why the idea is so perfect for LV, and why it’s is Real

           The LV Apple Watch is perfect for the brand because the watch is a luxury product and LV deals with luxury items. Therefore, our watch fits perfectly in this brand’s portfolio. Then, given that our watch is a luxury product, its acceptance in the market like other LV products will be high. LV already sells such products meaning that it has adequate experience to market our product. Furthermore, LV is an already established brand. It has a wide following in the market, thereby meaning that the watch will reach this large market, especially when its image is engraved on LV flagship stores. The idea is real because something similar had been tried and hence, we believe ours will be successful (Pinterest).

· why it’s will Win

           The new watch will win because we will make a better design than those already in the market. It will appeal to both the young and the old because we plan to design it with leather and other materials in a manner that every person will feel comfortable without associating it with any group. The price will also be competitive; not as high as Apple’s Hermes, but it will be according to the average market price. However, at the beginning, we plan to give discounts in order to attract customers.  Therefore, we will market it at $1300. Then, after customers get in touch with the product and know its quality and give reviews, then, we might consider adjusting the price – in future.

· why product is Worth

           The watch will modern, with some sophisticated features, though not hard to navigate to enable ease of use. We plan to use the latest technologies in building these features and ensure our product will be colourful, designer calibre, and different from others in the market. The straps will be made from pure leather to promote durability. It will have the inscription option. With no doubt, it will be worth.