Marketing product

OUR PRODUCT

Titleist Pro V1 Range Finder

Measure distance

Take into account elevation change

Program your club distance*

Measure the wind*

Take into account the elevation of the course*

Recommend YOUR club based on all of the following*

LED screen on the side where all of this information is easily interpreted*

All elements of may be turned on or off to abide by tournament rules and regulations

*Innovative, provides competitive advantage from other rangefinders

“YOUR PERSONAL CADDY”

Target Demographic: Males age 35+ with a median income of $65,000+. Also more serious about their game than the average golfer.

Our promotions will appeal to our target audience because it focuses on the FACTS.

Shows the functional properties of the product.

4 PROMOTIONS: explain why we are using these channels

1.Golf Digest Magazine: Obvious

2. Forbes Magazine: talk about the demographic of people reading Forbes

3. Facebook: inhabited by an older audience

4. TV: PGA tournaments, The Golf Channel