Management of Technology

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Kingdom of Saudi Arabia

Ministry of Education

Saudi Electronic University

ا5ملكة العربية السعودية

وزارة التعليم

الجامعة السعودية ا=لكترونية

College of Administrative and Financial Sciences

Assignment 1 Management of Technology (MGT 325) Due Date: 12/03/2022

@ 23:59

Course Name: Management of Technology Student’s Name: Heba Fareed

Malki

Course Code: MGT 325 Student’s ID Number: S180210945

Semester: Second CRN: 23295

Academic Year:2021-22-2nd Semester

For Instructor’s Use only Instructor’s Name:

Students’ Grade: Marks Obtained: /Out of 10 Level of Marks: High/Mid-

dle/Low

General Instructions – PLEASE READ THEM CAREFULLY · The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. · As-

signments submitted through email will not be accepted. · Students are ad- vised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. · Students must mention question number clearly in their answer. · Late sub- mission will NOT be accepted. · Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper refer- encing will result in ZERO marks. No exceptions. · All answered must be

typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). · Submis-

sions without this cover page will NOT be accepted.

Learning Outcomes: · 1.1 Recognize the dynamics and the importance of

managing technological innovations strategically · 2.1 Demonstrate the ability to collect, synthesize data, facts and figures and use quantitative and qualita-

tive methods to evaluate new product development projects.

Critical Thinking:

Students are supposed to select a product of their choice. Further he/she

has to innovate the selected product with his/her own ideas and imagination. Keeping in view the now innovated product, the student is required to write an essay on his/her product and its innovation. The student is also required

give an appropriate title to the essay.

Pointers for student’s reference-

· Introduction must include- · Description of the product and the innovation

done. (200-250 Words) 2Marks

· Body must include- · Explanation of the type of innovation done on the product. (Refer Chapter 3) · Explanation of the type of research done to inno-

vate the product. (Refer Chapter 2) (500-600 Words) 4 Marks

· Conclusion must include- · Explanation of how the innovation will help to in-

crease the product value. (300-400 Words) 3 Marks

· Others- · Title is compulsory · Peer reviewed journals and References should

be used to support your submission. 1 Mark

Note for students: Only covering these pointers for the essay will not guar-

antee awarding of full marks, please do your research well and include other

content too. These pointers are just to guide.

Directions: · All students are encouraged to use their own words. · Write a

three-part essay (i.e., an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph). · Use Saudi Electronic University academic writing standards and APA style guidelines. · Use proper referenc-

ing (APA style) to reference, other styles will not be accepted. · Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more. · It is strongly encouraged that you submit all as- signments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how

you will be graded for this assignment.

Product-Nestle Maggi Noodles

Introduction Maggi is a product used by many people across the Indian mar- ket. It's owned by Nestle India, one of the country's leading fast-food compa- nies. However, the Nestle India Company making all the Maggi products is a subsidiary of the Nestle of Switzerland. Maggi has several products; Ketchup, Instant noodles, instant soups, and Stocks products. These products have various uses, and different tastes and flavors. Over the years, Maggi's prod- ucts have evolved and innovated differently to bring out different tastes, fla- vors, and brands, thus resulting in customers' satisfaction. The main prod-

ucts of Maggi include Maggi Rice Mania which has been innovated to differ- ent flavors. 2-minute Noodles, that comes in chicken flavor, Maggi Magic Cubes, a spice added to homemade dishes to bring out a great taste of the food, Maggi Masala-Ae-Magic that's also a spice used to flavor dishes and Maggi Sauces which also comes in a different flavor. There is a high tech of

innovation since products of Maggi are manufactured in factories with high technological advancement (Awasthi et al., 2020). These factories are located in seven different regions in India, such as Goa, Tamil Nadu, Himachal Pradesh, and Karnataka. Consumers are changing their taste preferences and hence looking for products that have all the ingredients prepared to save their time, effort, and money on preparing those products.

As a result, Nestles continues to launch different products due to their high skills in innovation and technology to fit and satisfy the customers' de-

mand. The type of innovation done on the Product

The products have different innovations, making them stand out to be

unique and accepted in the market. For instance, the products underwent in-

cremental innovation where they were increased in terms of their designs, features, and qualities. Maggi noodle is about 75 percent of urban house- holds in India. The urban household in India has more than 2.6% Bio serves used by individuals yearly; therefore, Maggi noodles can be an ideal carrier of iron fortification and aims to fill the iron deficiency gap. Thus with the idea in mind, the innovation of the Maggi noodles focused on the design and addi- tion of iron in every packet. Moreover, Maggi 2-Minute Masala Noodles is a product that has been innovated and fortified with iron that is now about 16 percent. The iron that the Maggi 2-Minute Masala Noodles has been fortified with can give the customers the iron they need for their daily activities. The

type of research done to innovate the Product

Based on analysts' research, the innovative products of Maggi will receive

acceptance in the market through the promotion of products. Different types

of research were done to advance the products, such as; Product strategy

Maggi being the leading food brand under the Nestle wing, has various

products and a variety of ranges for different countries. These products have been grouped into; Maggi soups, Maggi instant noodles, seasonings, and sauce. The instant noodle is the major Product with various flavors and is known across the globe (Baviskar, 2018). The main flavors in this category are chicken noodles, Oats noodles, 2-minutes noodles, hot head noodles, and the vegetable multigrain noodle. The variants are the determinants of the product strategy in the Maggi Marketing Mix. Maggi has ensured that there are different products for consumers to have at least one Product they pre- fer. Besides, product strategy has led to diversification since Maggi is present

in almost every household globally. Price strategy

Maggi uses the technique of a Cost-based pricing strategy to reach out into

various markets in the world. The main factors in Maggi's marketing mix price strategy are competition and cost since competitive prices are refunded with large volumes of the products. Due to the rise in prices in different countries, Maggi has utilized decreasing the products' quantity to retain the market prices and customers. Nestle aims to attain high market shares with mini- mum prices and maximum quality standards. However, for Maggi to fit into all the segments it aims in the income factors, it implements the use of differ-

ent prices depending on the location of the countries. Besides, its offerings

come in broad categories of packages so that individuals can purchase ac- cording to their needs. Therefore, Maggi prices cover all the income levels in the market, from the highest income level to the lowest income level seg-

ment. Place and distribution strategy

Maggi acknowledged that for the products innovated to move in the market, it had to ensure that the distribution channels were readily available and flex- ible for the products to reach consumers faster. Maggi products are readily available due to the strong existence of Nestle (Dhanesh & Sriramesh, 2018). The distribution channels available for the products to move faster include; manufacturers to distributors to wholesaler retailers to consumers. Promo-

tion strategy

Maggi's main strategy in promotion is advertising to create product aware-

ness in the market. The Product's focus was mainly on children and working women who had less time to prepare food for themselves and their young ones. Hence the advertisement was broadcast on Kid's channels with several effective taglines. Also, Maggi's advertisement was one of the external trig- gers that made the products known in the market. It utilized the taglines of the "Miss You Maggi" ad campaign to get back the customers it had lost when the company was almost banned in India due to concerns about the Product on health issues. Besides the advertisements, Maggi used discount offers to promote the products where it used the BOGO buy to get customers to pur- chase the products and create awareness (Deepa et al., nd). Maggi was also able to implement a way to attach free goods known in the market alongside their products. The promotion strategy implemented by Maggi led to its

growth as a company and innovation of the products. Conclusion

Maggi has thrived in the market due to its consistent quantity and quality.

It has identified the need of society and hence continuous innovation, which has enabled it to grab about 85 % of the current market shares in instant food production. Besides, it has gradually broadened its product line leaving the one product concentrated brand. The products that Maggi has focused on include; sauces, culinary aids, instant noodles, and bouillons.

However, different markets have various preferences for various products, making Maggi thrive and succeed since it knows which area has a high de- mand for its products. Maggi thrives through their perfect ability; individuals resist acknowledging or trying new things if they are pleased with their exist- ing ones (Unnamalai & Gopinath, 2022). However, Maggi was able to make individuals adapt to the innovative products made by maintaining the Prod- uct's simplicity, making it cost-effective, and saving time by taking less time to prepare. The Maggi products save effort and time used to prepare; hence they are acknowledged and loved in the market. Besides, Maggi's distribu- tion channels for the Product are effective since they ensure that the prod- ucts reach the consumer on time and conveniently. How Maggi's innova-

tion will help to increase their product value

Maggi's positioning

Maggi made a huge step by targeting a new bracket named Instant Noo- dles. The aim was to find a convenient and alternative product utilized as any meal such as dinner hence their positioning. Moreover, the idea and the posi- tioning resulted in Maggi having an added advantage in India compared to

other similar products in the market. Re-Positioning

From market and user research, Nestle discovered that Maggi products had to be promoted as either meal products or alternative evening snacks. It also identified and discovered that children preferred Maggi noodles. Hence they changed their target segment from working individuals to children by spicing and adding flavor to the Product to attract consumers. Nestle discov- ered that children were easier to convince than adults who were reluctant to change. Maggi, through market research, has been able to enter into the market and Indian homes and changed the traditional food habits of Indian children to the modern Instant noodle food. The brand acknowledged the psychology of Indian mothers by stepping in and positioning itself for moth-

er-child satisfaction.

References

Awasthi, B., & Mehta, M. (2020). Anti-Branding: Positive and Negative Ef- fects on Consumer Perception of Generation Y and Z with Special Reference

11 11

Source MatchesSource Matches ( (4949))

Student paper 100%

to Maggi Noodles in India. IUP Journal of Brand Management, 17(3). Baviskar, A. (2018). Consumer citizenship: Instant noodles in India. Gastronomica,

18(2), 1-10. Deepa, E., Saujanya, J., & Podile, V. Importance of Consumer Be- havior–A Case Study of Maggi Noodle, Nestle India. Dhanesh, G. S., & Sri- ramesh, K. (2018). Culture and crisis communication: Nestle India's Maggi

noodles case. Journal of International Management, 24(3), 204-214. Unna- malai, T., & Gopinath, R. (2022). Brand Preferences And Level Of Satisfac-

tion In Consuming Noodles Among Working Women In Tiruchirappalli Dis- trict.

Student paper Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ا/ملكة العربية السعودية

Original source Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University ا/ملكة العربية السعودية

Student paper -College of Admin الجامعة السعودية ا3لكترونية istrative and Financial Sciences Assign- ment 1 Management of Technology (MGT 325) Due Date: 12/03/2022 @ 23:59

Original source -College of Admin الجامعة السعودية ا3لكترونية istrative and Financial Sciences Assign- ment 1 Management of Technology (MGT 325) Due Date 12/03/2022 @ 23:59

Student paper Management of Technology Student’s Name:

Original source Management of Technology Student’s Name

Student paper MGT 325 Student’s ID Number:

Original source MGT 325 Student’s ID Number

Student paper 100%

myaustralianacademy 100%

Student paper Academic Year:2021-22-2nd Semester For Instructor’s Use only Instructor’s Name:

Original source Academic Year:2021-22-2nd Semester For Instructor's Use only Instructor's Name

Student paper /Out of 10 Level of Marks: High/Mid- dle/Low General Instructions – PLEASE READ THEM CAREFULLY · The Assign- ment must be submitted on Black- board (WORD format only) via allocat- ed folder.

Original source /Out of 10 Level of Marks High/Mid- dle/Low General Instructions – PLEASE READ THEM CAREFULLY · The Assign- ment must be submitted on Black- board (WORD format only) via allocat- ed folder

Student paper · Assignments submitted through email will not be accepted. · Students are ad- vised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. · Students must mention question num- ber clearly in their answer.

Original source Assignments submitted through email will not be accepted Students are ad- vised to make their work clear and well presented, marks may be reduced for poor presentation This includes filling your information on the cover page Students must mention question num- ber clearly in their answer

Student paper · Late submission will NOT be accept- ed. · Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks.

Original source Late submission will NOT be accepted Avoid plagiarism, the work should be in your own words, copying from stu- dents or other resources without prop- er referencing will result in ZERO marks

myaustralianacademy 100%

Student paper 100%

Student paper · All answered must be typed using Times New Roman (size 12, double- spaced) font. No pictures containing text will be accepted and will be con- sidered plagiarism). · Submissions without this cover page will NOT be accepted.

Original source All answered must be typed using Times New Roman (size 12, double- spaced) font No pictures containing text will be accepted and will be con- sidered plagiarism) Submissions with- out this cover page will NOT be accepted

Student paper · 1.1 Recognize the dynamics and the importance of managing technological innovations strategically · 2.1 Demon- strate the ability to collect, synthesize data, facts and figures and use quanti- tative and qualitative methods to eval- uate new product development projects.

Original source · 1.1 Recognize the dynamics and the importance of managing technological innovations strategically · 2.1 Demon- strate the ability to collect, synthesize data, facts and figures and use quanti- tative and qualitative methods to eval- uate new product development projects

Student paper Students are supposed to select a product of their choice. Further he/she has to innovate the selected product with his/her own ideas and imagina- tion. Keeping in view the now innovat- ed product, the student is required to write an essay on his/her product and its innovation. The student is also re- quired give an appropriate title to the essay.

Original source Students are supposed to select a product of their choice Further he/she has to innovate the selected product with his/her own ideas and imagina- tion Keeping in view the now innovated product, the student is required to write an essay on his/her product and its innovation The student is also re- quired give an appropriate title to the essay

Student paper 100%

Student paper Pointers for student’s reference- · In- troduction must include- · Description of the product and the innovation done. (200-250 Words) 2Marks · Body must include- · Explanation of the type of innovation done on the product.

Original source Pointers for student’s reference- · In- troduction must include- · Description of the product and the innovation done (200-250 Words) 2Marks · Body must include- · Explanation of the type of innovation done on the product

Student paper (Refer Chapter 3) · Explanation of the type of research done to innovate the product. (Refer Chapter 2) (500-600 Words) 4 Marks · Conclusion must in- clude- · Explanation of how the innova- tion will help to increase the product value. (300-400 Words) 3 Marks

Original source (Refer Chapter 3) · Explanation of the type of research done to innovate the product (Refer Chapter 2) (500-600 Words) 4 Marks · Conclusion must in- clude- · Explanation of how the innova- tion will help to increase the product value (300-400 Words) 3 Marks

Student paper · Others- · Title is compulsory · Peer re- viewed journals and References should be used to support your submission.

Original source · Others- · Title is compulsory · Peer re- viewed journals and References should be used to support your submission

Student paper Note for students: Only covering these pointers for the essay will not guaran- tee awarding of full marks, please do your research well and include other content too. These pointers are just to guide.

Original source Note for students Only covering these pointers for the essay will not guaran- tee awarding of full marks, please do your research well and include other content too These pointers are just to guide

Student paper 100%

Student paper · All students are encouraged to use their own words. · Write a three-part essay (i.e., an essay that includes an in- troduction paragraph, the essay’s body, and a conclusion paragraph). · Use Saudi Electronic University academic writing standards and APA style guide- lines. · Use proper referencing (APA style) to reference, other styles will not be accepted.

Original source · All students are encouraged to use their own words · Write a three-part es- say (i.e., an essay that includes an in- troduction paragraph, the essay’s body, and a conclusion paragraph) · Use Sau- di Electronic University academic writ- ing standards and APA style guidelines · Use proper referencing (APA style) to reference, other styles will not be accepted

Student paper · Support your submission with course material concepts, principles, and theo- ries from the textbook and at least two scholarly, peer-reviewed journal arti- cles unless the assignment calls for more. · It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.

Original source · Support your submission with course material concepts, principles, and theo- ries from the textbook and at least two scholarly, peer-reviewed journal arti- cles unless the assignment calls for more · It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment

Student paper 93%

Student paper 94%

Student paper 100%

Student paper Product-Nestle Maggi Noodles Intro- duction Maggi is a product used by many people across the Indian market. It's owned by Nestle India, one of the country's leading fast-food companies. However, the Nestle India Company making all the Maggi products is a sub- sidiary of the Nestle of Switzerland.

Original source PRODUCT-NESTLE MAGGI NOODLES Maggi is a product known and used by many individuals across the Indian market It's owned by Nestle India, one of the country's leading fast-food orga- nizations However, the Nestle India Company making all the Maggi prod- ucts, is a subsidiary of the Nestle of Switzerland

Student paper Maggi has several products; Ketchup, Instant noodles, instant soups, and Stocks products. These products have various uses, and different tastes and flavors. Over the years, Maggi's prod- ucts have evolved and innovated differ- ently to bring out different tastes, fla- vors, and brands, thus resulting in customers'

Original source Maggi has several products Ketchup, Instant noodles, instant soups, and Stocks products These products have a different use, tastes, and flavors Over the years, Maggi's products have evolved and innovated differently to bring out different tastes, flavors, and brands, thus resulting in customers'

Student paper The main products of Maggi include Maggi Rice Mania which has been inno- vated to different flavors.

Original source The main products of Maggi include Maggi Rice Mania which has been inno- vated to different flavors

Student paper 89%

Student paper 86%

Student paper There is a high tech of innovation since products of Maggi are manufactured in factories with high technological ad- vancement (Awasthi et al., 2020). These factories are located in seven different regions in India, such as Goa, Tamil Nadu, Himachal Pradesh, and Karnata- ka. Consumers are changing their taste preferences and hence looking for products that have all the ingredients prepared to save their time, effort, and money on preparing those products. As a result, Nestles continues to launch different products due to their high skills in innovation and technology to fit and satisfy the customers'

Original source There is a high tech of innovation since the various products of Maggi are man- ufactured in factories with high techno- logical advancement (Awasthi et al., 2020) These factories are located in seven different locations in India, such as Goa, Tamil Nadu, Himachal Pradesh, and Karnataka Consumers are evolving and looking for products with all the ingredients prepared to save their time, effort, and value for money As a result, Nestles continues to launch dif- ferent products due to their high skills in innovation and technology to fit and satisfy the customers'

Student paper The type of innovation done on the Product The products have different innovations, making them stand out to be unique and accepted in the market. For instance, the products underwent incremental innovation where they were increased in terms of their de- signs, features, and qualities. Maggi noodle is about 75 percent of urban households in India.

Original source Explanation of the type of innovation done on the product The product has different innovations, making it unique and accepted in the market For in- stance, the product underwent incre- mental innovation where they were in- creased in terms of their designs, fea- tures, and qualities Maggi noodle is about 75 percent of urban households in India

Student paper 97%

Student paper 100%

Student paper 89%

Student paper The urban household in India has more than 2.6% Bio serves used by in- dividuals yearly; therefore, Maggi noo- dles can be an ideal carrier of iron for- tification and aims to fill the iron defi- ciency gap. Thus with the idea in mind, the innovation of the Maggi noodles focused on the design and addition of iron in every packet. Moreover, Maggi 2-Minute Masala Noodles is a product that has been innovated and fortified with iron that is now about 16 percent.

Original source The urban household in India has more than 2.6% Bio serves used by in- dividuals yearly therefore, Maggi noo- dles can be an ideal carrier of iron for- tification and aims to fill the iron defi- ciency gap Thus, the innovation of Maggi noodles focused on the design and addition of iron in every packet Maggi 2-Minute Masala Noodles is a product that has been innovated and fortified with iron that is now about 16 percent

Student paper The iron that the Maggi 2-Minute Masala Noodles has been fortified with can give the customers the iron they need for their daily activities.

Original source The iron that the Maggi 2-Minute Masala Noodles has been fortified with can give the customers the iron they need for their daily activities

Student paper The type of research done to innovate the Product

Original source Type of research done to innovate the product

Student paper Based on analysts' research, the innov- ative products of Maggi will receive ac- ceptance in the market through the promotion of products. Different types of research were done to advance the products, such as;

Original source Based on analysts' research, the innov- ative products of Maggi will receive ac- ceptance in the market through the promotion of products Different types of research were done to innovate the products, which include

Student paper 95%

Student paper 100%

Student paper Maggi being the leading food brand under the Nestle wing, has various products and a variety of ranges for different countries. These products have been grouped into; Maggi soups, Maggi instant noodles, seasonings, and sauce. The instant noodle is the major Product with various flavors and is known across the globe (Baviskar, 2018).

Original source Maggi being the leading food brand under the Nestle wing has various products and various ranges for differ- ent countries These products have been grouped into Maggi soups, Maggi instant noodles, seasonings, and sauce The instant noodle is the major prod- uct with various flavors and is known globally (Baviskar, 2018)

Student paper The main flavors in this category are chicken noodles, Oats noodles, 2-min- utes noodles, hot head noodles, and the vegetable multigrain noodle. The variants are the determinants of the product strategy in the Maggi Market- ing Mix. Maggi has ensured that there are different products for consumers to have at least one Product they pre- fer. Besides, product strategy has led to diversification since Maggi is present in almost every household globally.

Original source The main flavors in this category are chicken noodles, Oats noodles, 2-min- utes noodles, hot head noodles, and the vegetable multigrain noodle The variants are the determinants of the product strategy in the Maggi Market- ing Mix Maggi has ensured that there are different products for consumers to have at least one product they pre- fer Besides, product strategy has led to diversification since Maggi is present in almost every household globally

Student paper 96%

Student paper 90%

Student paper 94%

Student paper Maggi uses the technique of a Cost- based pricing strategy to reach out into various markets in the world. The main factors in Maggi's marketing mix price strategy are competition and cost since competitive prices are refunded with large volumes of the products. Due to the rise in prices in different countries, Maggi has utilized decreasing the prod- ucts' quantity to retain the market prices and customers.

Original source Maggi uses the technique of a Cost- based pricing strategy to reach out into various markets in the world The main factors in Maggi's marketing mix price strategy are competition and cost since competitive prices are refunded with large volumes of the products Due to the rise in the prices in different coun- tries, Maggi has decreased the prod- ucts' quantity to retain the market prices and customers

Student paper Nestle aims to attain high market shares with minimum prices and maxi- mum quality standards.

Original source Nestle aims to attain high market shares with minimum prices and opti- mum quality standards

Student paper Besides, its offerings come in broad categories of packages so that individ- uals can purchase according to their needs. Therefore, Maggi prices cover all the income levels in the market, from the highest income level to the lowest income level segment. Place and distribution strategy Maggi ac- knowledged that for the products inno- vated to move in the market, it had to ensure that the distribution channels were readily available and flexible for the products to reach consumers faster.

Original source Besides, its offerings come in broad categories of packages so that individ- uals can purchase according to their needs Therefore, Maggi prices cover all the income levels in the market, from the highest income level to the lowest income level segment Place and distri- bution strategy Maggi acknowledged that for the innovated products to reach the consumers faster, it ensured the distribution channels were readily available

Student paper 96%

Student paper 95%

Student paper Maggi products are readily available due to the strong existence of Nestle (Dhanesh & Sriramesh, 2018). The dis- tribution channels available for the products to move faster include; man- ufacturers to distributors to wholesaler retailers to consumers.

Original source Maggi products are readily available due to the strong existence of Nestle (Dhanesh & Sriramesh, 2018) The dis- tribution channels available for the products to move faster include manu- facturers-to-distributors-to-retailers-to- consumers

Student paper Maggi's main strategy in promotion is advertising to create product aware- ness in the market. The Product's focus was mainly on children and working women who had less time to prepare food for themselves and their young ones. Hence the advertisement was broadcast on Kid's channels with sever- al effective taglines. Also, Maggi's ad- vertisement was one of the external triggers that made the products known in the market.

Original source Maggi's primary strategy in promotion is advertising to create product aware- ness in the market The product's focus was mainly on children and working women who had less time to prepare food for themselves and their young ones Hence, the advertisement was broadcasted on Kid's channels with several effective taglines Also, Maggi's advertisement was one of the external triggers that made the products known in the market

Student paper 98%

Student paper 88%

Student paper 96%

Student paper It utilized the taglines of the "Miss You Maggi" ad campaign to get back the customers it had lost when the compa- ny was almost banned in India due to concerns about the Product on health issues. Besides the advertisements, Maggi used discount offers to promote the products where it used the BOGO buy to get customers to purchase the products and create awareness (Deepa et al., nd). Maggi was also able to im- plement a way to attach free goods known in the market alongside their products.

Original source It utilized the taglines of the "Miss You Maggi" ad campaign to get back the customers it had lost when the compa- ny was almost banned in India due to concerns about the product on health issues Besides the advertisements, Maggi used discount offers to promote the products where it used the BOGO buy to get customers to purchase the products and create awareness Maggi was also able to implement a way to attach free goods known in the market alongside their products

Student paper The promotion strategy implemented by Maggi led to its growth as a compa- ny and innovation of the products.

Original source The promotion strategy implemented by Maggi led to its growth as a company

Student paper Maggi has thrived in the market due to its consistent quantity and quality. It has identified the need of society and hence continuous innovation, which has enabled it to grab about 85 % of the current market shares in instant food production. Besides, it has gradu- ally broadened its product line leaving the one product concentrated brand. The products that Maggi has focused on include;

Original source Maggi has thrived in the market due to its consistent quantity and quality Con- tinuous innovation has enabled it to grab about 85 % of the current market shares in instant food production Be- sides, it has gradually broadened its product line leaving the one product concentrated brand The products that Maggi has focused on include

Student paper 100%

Student paper 75%

Student paper 95%

Student paper 87%

Student paper sauces, culinary aids, instant noodles, and bouillons. However, different mar- kets have various preferences for vari- ous products, making Maggi thrive and succeed since it knows which area has a high demand for its products. Maggi thrives through their perfect ability; in- dividuals resist acknowledging or trying new things if they are pleased with their existing ones (Unnamalai & Gopinath, 2022).

Original source sauces, culinary aids, instant noodles, and bouillons However, different mar- kets have various preferences for vari- ous products, making Maggi thrive and succeed since it knows which area has a high demand for its products Maggi thrives through their perfect ability in- dividuals resist acknowledging or trying new things if they are pleased with their existing ones (Unnamalai & Gopinath, 2022)

Student paper However, Maggi was able to make indi- viduals adapt to the innovative prod- ucts made by maintaining the Prod- uct's simplicity, making it cost-effective, and saving time by taking less time to prepare. The Maggi products save ef- fort and time used to prepare;

Original source However, Maggi was able to make con- sumers adapt to the product by main- taining the product's simplicity, making it cost-effective, and saving time by tak- ing less time to prepare The Maggi products take a short time to prepare

Student paper Besides, Maggi's distribution channels for the Product are effective since they ensure that the products reach the consumer on time and conveniently.

Original source Besides, Maggi's distribution channels are effective since they ensure that the products reach the consumer on time and conveniently

Student paper How Maggi's innovation will help to in- crease their product value

Original source How the innovation will help to in- crease the product value

Student paper 99%

Student paper 92%

Student paper Maggi made a huge step by targeting a new bracket named Instant Noodles. The aim was to find a convenient and alternative product utilized as any meal such as dinner hence their positioning. Moreover, the idea and the positioning resulted in Maggi having an added ad- vantage in India compared to other similar products in the market.

Original source Maggi made a huge step by targeting a new bracket named Instant Noodles The aim was to find a convenient and alternative product utilized for any meal, such as dinner, hence, their posi- tioning Moreover, the idea and the po- sitioning resulted in Maggi having an added advantage in India compared to other similar products in the market

Student paper From market and user research, Nestle discovered that Maggi products had to be promoted as either meal products or alternative evening snacks. It also identified and discovered that children preferred Maggi noodles. Hence they changed their target segment from working individuals to children by spic- ing and adding flavor to the Product to attract consumers. Nestle discovered that children were easier to convince than adults who were reluctant to change.

Original source Nestle discovered through research that Maggi products had to be promot- ed as either meal products or alterna- tive evening snacks It also identified and discovered that children preferred Maggi noodles Hence, they changed their target segment from working in- dividuals to children by spicing and adding attractive flavor Nestle found that children were easier to convince than adults who were reluctant to change

Student paper 90%

Student paper 100%

Student paper Maggi, through market research, has been able to enter into the market and Indian homes and changed the tradi- tional food habits of Indian children to the modern Instant noodle food. The brand acknowledged the psychology of Indian mothers by stepping in and po- sitioning itself for mother-child satisfaction.

Original source Through market research, Maggi pene- trated the Indian market and changed the traditional eating habits of Indian children to modern instant noodle food The brand acknowledged the psy- chology of Indian mothers by stepping in and positioning itself for mother- child satisfaction

Student paper Awasthi, B., & Mehta, M.

Original source Awasthi, B., & Mehta, M

Student paper Positive and Negative Effects on Con- sumer Perception of Generation Y and Z with Special Reference to Maggi Noo- dles in India. IUP Journal of Brand Man- agement, 17(3).

Original source Positive and Negative Effects on Con- sumer Perception of Generation Y and Z with Special Reference to Maggi Noo- dles in India IUP Journal of Brand Man- agement, 17(3)

Student paper Instant noodles in India. Gastronomica, 18(2), 1-10.

Original source Instant noodles in India Gastronomica, 18(2), 1-10

Student paper S., & Sriramesh, K.

Original source S., & Sriramesh, K

Student paper 100%

Student paper Culture and crisis communication: Nes- tle India's Maggi noodles case. Journal of International Management, 24(3), 204-214. Unnamalai, T., & Gopinath, R.

Original source Culture and crisis communication Nes- tle India's Maggi noodles case Journal of International Management, 24(3), 204-214 Unnamalai, T., & Gopinath, R

Student paper Brand Preferences And Level Of Satis- faction In Consuming Noodles Among Working Women In Tiruchirappalli District.

Original source Brand Preferences And Level Of Satis- faction In Consuming Noodles Among Working Women In Tiruchirappalli District