Phase III: Service Overview, Competitive Analysis, Marketing Mix

You need to enable JavaScript to run this app. Print Originality ReportDownload Originality Report

SafeAssign Originality Report

HSA3160 274595 HLTH CARE MARKETING BA•Phase II: Company Profile and Industry Overview•Submitted on Mon, Feb 01, 2021, 6:13 AMView Originality Report - Old Design

Lakenya Campbell

View Report Summary

Company Profile and Industry Overview

Lakenya Campbell

Palm Beach State College

HSA 3160

Dr.

Tiggle

February 1st, 2021

Service Overview

In this case, the proposed service shall be the Home nursing care plan that shall offer services on whatever substantial options to be followed depending on the type of care needed by the individual, family, or the community.

The plan aims to facilitate consistent, evidence-based and general care that will be beneficial to the community people.

The home nursing program shall be against problems such as the diagnosis of the patient, dressing of wounds, risk of complication, or state of the unconscious that needs the nurse intervention.

The home nursing care service will stand out from the rest due to continuity in care, safety and compliance that will help promote an individual's health as it tends to attend to specific needs (Bourez, 2018).

The home nursing care services will target the venerable.

This service's decision is because the service tends to be cost saving as the patients are attended at their home setting, reducing congestion in hospitals.

The Competitive Analysis

The possible competition shall emerge from the online apps that tends to provide similar services to the patients though different because there shall not be physically but through instructions that will be quite affordable and sometimes it might be free of charge.

The value in customer demand for quality health care from their home comforts and distancing itself from the rising quite expensive hospital bills is what our competitors shall not manage to do.

Although our competitor shall try to market their service app through media platform hence shall cause a threat on our program since we can lose quite a number of our client to the competitor.

The marketing mix-promotional strategy

There shall be use of social media platforms for promotions by posting videos, events, activities, and updates directly to the social platforms such as YouTube, Twitter, and Facebook.

They shall also use the paid advertisement on the media that shall help capture more patients'

attention.

Another marketing strategy will be asking for reviews from already treated patients to assist in the service delivery improvement and catching of new patients too from their thoughts.

Also, follow-ups with patient feedback and consistent appointments will be introduced.

The marketing mix-place

This shall involve the Operational highlights which means the service implementation will be limited and regulated based on education, training, and licensure of the home caregiver professional and further consideration to patient safety.

A consistent regulation commitment shall be required, and standardized methods to reduce the risks associated with non-compliance with the regulation.

This will place us a safer position to carry out the community nursing program and compete with others.

Marketing mix-Pricing

There shall a range of factors such as in case of staff shortage, it shall require additional cost to hire people so that we don’t compromise our services.

References

1

Bousquet, J., Anto, J.

M., Annesi-Maesano, I., Dedeu, T., Dupas, E., Pépin, J.

L.,.

& Bourez, J.

M.

(2018).

The POLLAR:

2

impact of air POLLution on Asthma and Rhinitis; a European Institute of Innovation and Technology Health (EIT Health) project.

Clinical and translational allergy, 8(1), 1-13.

Maulik, P.

3

K., Kallakuri, S., Devarapalli, S., Vadlamani, V. K., Jha, V., & Patel, A.

(2017).

4

Increasing use of mental health services in remote areas using mobile technology:

5

a pre–post evaluation of the SMART Mental Health project in rural India.

3

Journal of global health, 7(1).

Attachment 1Company Profile and Industry Overview.docx30%

Sources

Included sources

Highlight matchOpen matching source

• Global database (4)

  21%

  • Internet (1)

    9%

    • Top sources

      Sources

      Word Count:	Submitted on:	Submission UUID:	Attachment UUID:
      582	02/01/21	c76b3d3c-4687-28f6-808c-73687ee670d0	fccdf0b2-16f7-6573-a155-f6b2292ab056

      3956011416