Case Study Report

This report is written by an external consultant who is tasked by the organizations to resolve the negative image by enhancing its culture of ethical leadership, accountability towards the leader’s followers and to appraise the organizations in terms of how environment responsibilities are being managed based on the two paradigms. Often, communication breakdown, shifting of blame when situations goes wrong and poor working culture are the root cause of the organization failure system.

Next, the management system is curate to resolve the organization internal and external conflict. Therefore, the system is designed to enhance on ethical leadership and environment accountability within the organization. The report will be further developed based on the present situation, implementation, and challenges of the risk management thesis.

Currently, there is an accusation of the organizations which do not have the intention to make a formal explanation in terms of misusing the charity events as a platform to gain a market share. Consequently, the organizations wind down the social media platform to prevent their external stakeholders ,mainly customers and reporters from further questioning on issues such as sudden resignation rate from employees, being unethical by misusing the charity as a platform to achieve the desired goals the management has set previously.

Two paradigms will be incorporated through the operations based on the internal conflict being faced by the internal stake holders ,mainly employees in an organization. The Neo-humanist and radical approach will be integrated to lower the resistance to changes when creating to apply the risk management concept. To address the employees issues , flooded with negative remarks about the organization unethical behaviors, I have propose Risk management System framework that was created based on both quantitative and qualitative research thesis . Quantitively research is when the usage of literature articles and data remains crucial because it will definitely offer the appropriate justifications to our current approaches. The main objective of qualitative research is to secure perspective and thought from individuals in regards to the marketing product campaign.

The Neo-humanist perspective is concentrating on how a human understand one another and rationalize to the social environments. Furthermore, subjective opinions are involved to enhance understanding of a problem where it leads the perception and interpretation based on their culture values and experiences (Hirschheim& Klein 1989).Next, the Neo- humanist perspective examines the conflict and barriers which restrict human understanding try to emaciate the suppressed ideas and interest. For example, there is an internal dispute being involved when employees are unable to voice out their concerns which results in further isolations and have personal reservation in this charity campaign.

Consequently, the employees have to suffer in silence because if they provide the feedback to the higher management in the current organization proposal, the affected employees will lose their job. Hence, there is a serious consideration and reservations from employees despite the management team request their employees to provide constructive feedback.

According to (Hirschheim & Klein 1989) thesis concept, radical structuralism perspective is concentrating on the rising belief in conscience and conscious through organizational political act, adaption of tools and techniques in different social classes. Moreover, this dispute has traditionally being observed between employees and the organization which appear as a war in different social classes. Similarly, the radical structuralism concept will act as partisan between labour and higher management team.

Next, the report will examine the literature articles by applying the Radical structuralism concept. For example, there is an issue between the organization and the stakeholders mainly employees and netizens such as the corporation has shown unethical behavior by being a hypocrite in their intentions in terms of misusing the charity events as a platform to conduct illegal activities. When there is a social media backlash in terms of negative feedback in bigger corporation, customers will not purchase the products no matter how useful the products which able to assist the consumers daily life .

Risk management framework is the structured procedure of identifying predictable danger, analysis and reacts to projects risk ( Woon & Falizah 2010) ;(Dr Regan 2003) .For example, the marketing team in a corporation would like to have a brand exposure in their products by reserving certain amount of funds to be donated to repeatable charity organizations. Next, project risk analysis has been evolving by the association of project manager and Baldry examined the thesis of risk management applied in managing public sector capital projects (Baldry 1998). In addition, the advantages and applications of executing risk management principles, tools with other methods and examine the relationship between project planning and project success story (Young & Smith 2009).

Industry expert in an organization should evaluate accordingly on how to minimize the risk being occurred which leads to handling risk in efficient way(Massingham 2009). For example, Zoysa and Russel identified three key factors are risk identifications, risk qualification and risk response duration when knowledge could be use as a platform to influence the decision makers when they about to make an important decision in an organization (Massingham 2009).

It is imperative to have a risk management concept for the corporation in order to enable smoother operation by reacting to the present potential threat which organization has been facing accordingly.

Currently, the present corporation has undertaking with negative comments posted in the social media platform due to unethical behavior in several parts of the organization. Often, it remains cumbersome for the organization to deal with negative feedback caused by managers, higher management personnel and employees that will lead to poor reputation.

Next, an intense understanding of the vital connection on how an organization should handle to negative feedback by creating chances for leaders to restore its reputation (Sim 2009). Furthermore, reputation plays an important factor which remains the paramount and valuable because it gives confidence to its consumers. Hence, it encourages the customers to purchase the products offered by the corporation with good reputation.

Ultimately, the corporation reputation remains as a critical asset because not only have to achieve the shareholder satisfactions but also its employees and customers as well. If there is a failure to establish good relations with customers, chances that customers being loyal to that particular organization will be slim and instead will switch to the other competitor to purchase the products (Elsbach & Sutton 1992).

4.2. Not learning from mistakes

Firstly, mistakes could bring unpleasant results. Hence, For example, the management team remains insensitive towards employee’s perspective by not listening to their concerns and wellbeing considered as a fatal mistake.

In order for the company to improvise learning techniques , it must acknowledge and stand out from the mistakes being made(Weinzimmer & Esken 2017) which provides as a platform of effective chances for organizational learning because these occurrence acts a manifesto for organizational personal to ruin the present “ Working culture “ and clarify the past mistakes with innovative plan framework (Sitkin 1992). In fact, corporation should often seek to capitalize on the pass success activities and analyze how the management team can make the best out of mistakes by enhancing the technique which the corporations are currently using(Sitkin 1992).

Corporation often faces challenges in discovering latest technique on measuring employee’s performance .Usually, poor organizational performance forces organizations to perform systematic changes towards their structure in order to match the latest environment (Tusman & Romanelli 1985).

When organizations does not adapt immediately when employees performance is poor, the chance of having poor working culture will be higher. By handling poor performance using the right process will definitely enhance the organization performance. If required, interventions are necessary to assist employees and management to enhance their working relationship (Hlengane , & Bayat 2013).

Poor performance has always been an issue that relates to the manager and employees. Furthermore, it brings a serious attention for senior managers to monitor the key performance index (KPI) on how should the organization being managed effectively based on a regular basis. In contrast, poor performance has not been address carefully which remains as an personal issue. In other words, corporation that usually struggling to make a conversion and adapt into learning organization would eventually failed in the long term (Mafini & Pooe 2013).

Economic risk is the most common which involves the business of being in business which raise concerns in terms of maintaining profit margin, sustaining economic growth and defend shareholders interest(Kytle & Gerard Ruggie, 2005) .As for the political risk , it includes managing public perception of corporation internationally . For example, an American company operates overseas is in midst of unpopular dispute such as mismanagement of legal environment, poor government relations and geo politics. (Kytle & Gerard Ruggie, 2005)

Based on the corporation perspective, social risks has been involved when an authorize stakeholder takes up an social issues and applies pressures on a corporation in terms of exploiting a vulnerability in the earning drive such as reputation in order for the company to amend their policies or changes in the marketplace(Kytle & Gerard Ruggie, 2005) .For example, higher management in an organization decided to use underhand methods just to achieve higher earnings in the case of the charity event even though they knew that it is wrong for them to misuse charity as a platform to earn more money .

Based on the research literature articles finding for risk management system, the organizations are required to do a traditional tree technique which reveals the weakness of the RAN current approach towards risk management (Massingham, 2009).

To make sure all employees understand their designation, a genuine approach to ethical leadership within the corporation and organization corporal social responsibilities is critical. Next, the approach below will be integrated to promote corporate social responsibility to employees as well as higher management level.

Schein (2010) explained the maturity between organizational culture and leadership. As stated by (Samdani & Yameen2017) leaders are responsible for any unethical contentious .Furthermore, leaders are obliged to create a proper ethical structure and culture internally.

Next, research has presented that uncovering to organizational practices and framework results in high ethical awareness Ritter (2006). (Trevino ,Brown & Wall 2004)demonstrate how the chemistry between formal and informal organization cultural systems could positively affect ethical decision making. If there is disharmony, there will be a cultural failure which affects the overall employee’s morale.

The higher management especially the Chief Executive Officer (CEO) need to ensure that employees understand their job scope and duties towards the external stakeholders mainly clients . Therefore, the corporation top management team should take responsible by cultivations of socially ethical culture. Verbos et al . (2007)implemented practices such as spearhead of true leaders, proper alignment of ethical practices with organizational structure and operations, constant encouragement to practice and cultivate awareness internally.

Lastly, the higher management should consider having a proposal by formulating an social media approach for their internal activities within the organization and clients.

The procedure of conveying the social and environmental impact of the organizations to environmental interest group in society itself is likely known as the practice of corporate social responsibility (CSR) (Gray, Kouhy &Lavers 1995).In addition, CSR involves balancing economies, environmental and social practices of an organization while fulfilling the requirements of different stakeholders mainly internal and external. (Xueming & Bhattacharya 2006)

A socially responsible corporations will willing to accept any responsibility and outcomes of its activities on the environment and prepared to show accountability for their actions and decision making process (Kytle & Gerard Ruggie 2005). Stakeholder are the main people to ascertain the existence of an organizations in terms of financial and non financial abilities to achieve the organization’s mission and objectives .

For example, if the corporation want to advertise their products in the charity events, the management should consider donate money to the charity unconditionally which will improve the organization reputation. By having good corporation reputation, it will benefit the underprivileged people who are unable to access the basic needs and retain customer’s loyalty, providing an edge over competitors. Lastly, implementing CSR will increase staff turnover and enhancing customer’s confidence and satisfaction.

Risk matrix tools should be implemented in all corporations so that management are able to conduct project risk management activities internally (Landdell 2016). Moreover, there are five levels such as almost impossible , very low, low ,occasional ,high ,very high (Landdell 2016). Lastly,by utilizing the risk matrix allows the management team to identify and analyse the current situation that creates a potential threat to the success of the project in figure 1.

Figure 1:ERM IT Risk assessment tool (Hanna Landdell , 2016)

The corportation has a series of dispute be it internal and external that affected them negative towards their stakeholders. Miscommunication, failure and inappropriate communications were the reasons for this downfall.

The implementation of the ethical leadership and corporate social responsibility is deemed to be necessary because it will definitely improve the organization reputation permanently. Although it does not resolve the situation fully, the system ensures a proper structure of information usage and sharing to be practiced.

With the assistance of knowledge management system and risk management framework analysis, it will definitely benefit the corporation permanently. In addition , a couple of measures are suggested to be incorporated into organization culture by strengthen ethical leadership and accountability.

Risk management framework is the structured procedure of identifying predictable danger, analysis and reacts to projects risk ( Woon & Falizah 2010) ;(Dr Regan 2003) .For example, the marketing team in a corporation would like to have a brand exposure in their products by reserving certain amount of funds to be donated to repeatable charity organizations. Next, project risk analysis has been evolving by the association of project manager and Baldry examined the thesis of risk management applied in managing public sector capital projects (Baldry 1998). In addition, the advantages and applications of executing risk management principles, tools with other methods and examine the relationship between project planning and project success story (Young & Smith 2009).

Industry expert in an organization should evaluate accordingly on how to minimize the risk being occurred which leads to handling risk in efficient way(Massingham 2009). For example, Zoysa and Russel identified three key factors are risk identifications, risk qualification and risk response duration when knowledge could be use as a platform to influence the decision makers when they about to make an important decision in an organization (Massingham 2009).

Next, researchers conduct an investigation on how to improve the development of the risk knowledge management. For example, by transferring knowledge to other individual who makes the decisions which enhance the access of knowledge and information being required.

It is imperative to have a risk management concept for the corporation in order to enable smoother operation by reacting to the present potential threat which organization has been facing accordingly.

Currently, the present corporation has undertaking with negative comments posted in the social media platform due to unethical behavior in several parts of the organization. Often, it remains cumbersome for the organization to deal with negative feedback caused by managers, higher management personnel and employees that will lead to poor reputation.

Next, an intense understanding of the vital connection on how an organization should handle to negative feedback by creating chances for leaders to restore its reputation (Sim 2009). Furthermore, reputation plays an important factor which remains the paramount and valuable because it gives confidence to its consumers. Hence, it encourages the customers to purchase the products offered by the corporation with good reputation.

Ultimately, the corporation reputation remains as a critical asset because not only have to achieve the shareholder satisfactions but also its employees and customers as well. If there is a failure to establish good relations with customers, chances that customers being loyal to that particular organization will be slim and instead will switch to the other competitor to purchase the products (Elsbach & Sutton 1992).

Firstly, mistakes could bring unpleasant results. Hence, For example, the management team remains insensitive towards employee’s perspective by not listening to their concerns and wellbeing considered as a fatal mistake.

In order for the company to improvise learning techniques , it must acknowledge and stand out from the mistakes being made(Weinzimmer & Esken 2017) which provides as a platform of effective chances for organizational learning because these occurrence acts a manifesto for organizational personal to ruin the present “ Working culture “ and clarify the past mistakes with innovative plan framework (Sitkin 1992). In fact, corporation should often seek to capitalize on the pass success activities and analyze how the management team can make the best out of mistakes by enhancing the technique which the corporations are currently using(Sitkin 1992)..

Corporation often faces challenges in discovering latest technique on measuring employee’s performance .Usually, poor organizational performance forces organizations to perform systematic changes towards their structure in order to match the latest environment.

When organizations does not adapt immediately when employees performance is poor, the chance of having poor working culture will be higher. By handling poor performance using the right process will definitely enhance the organization performance. If required, interventions are necessary to assist employees and management to enhance their working relationship.

Poor performance has always been an issue that relates to the manager and employees. Furthermore, it brings a serious attention for senior managers to monitor the key performance index (KPI) on how should the organization being managed effectively based on a regular basis. In contrast, poor performance has not been address carefully which remains as an personal issue. In other words, corporation that usually struggling to make a conversion and adapt into learning organization would eventually failed in the long term

Economic risk is the most common which involves the business of being in business which raise concerns in terms of maintaining profit margin, sustaining economic growth and defend shareholders interest .As for the political risk , it includes managing public perception of corporation internationally . For example, an American company operates overseas is in midst of unpopular dispute such as mismanagement of legal environment, poor government relations and geo politics.

Based on the corporation perspective, social risks has been involved when an authorize stakeholder takes up an social issues and applies pressures on a corporation in terms of exploiting a vulnerability in the earning drive such as reputation in order for the company to amend their policies or changes in the marketplace .For example, higher management in an organization decided to use underhand methods just to achieve higher earning in the case of the charity event even though they knew that it is wrong for them to misuse charity as a platform to earn more money .

To make sure all employees understand their designation, a genuine approach to ethical leadership within the corporation and organization corporal social responsibilities is critical. Next, the approach below will be integrated to promote corporate social responsibility to employees as well as higher management level.

Schein (2010) explained the maturity between organizational culture and leadership. As stated by (Samdani & Yameen2017) leaders are responsible for any unethical contentious .Furthermore, leaders are obliged to create a proper ethical structure and culture internally.

Next, research has presented that uncovering to organizational practices and framework results in high ethical awareness Ritter (2006). (Trevino ,Brown & Wall 2004)demonstrate how the chemistry between formal and informal organization cultural systems could positively affect ethical decision making. If there is disharmony, there will be a cultural failure which affects the overall employee’s morale.

The higher management especially the Chief Executive Officer (CEO) need to ensure that employees understand their job scope and duties towards the external stakeholders mainly clients . Therefore, the corporation top management team should take responsible by cultivations of socially ethical culture. Verbos et al . (2007)implemented practices such as spearhead of true leaders, proper alignment of ethical practices with organizational structure and operations, constant encouragement to practice and cultivate awareness internally.

Lastly, the higher management should consider having a proposal by formulating an social media approach for their internal activities within the organization and clients.

6.2 Corporate social responsibility

The procedure of conveying the social and environmental impact of the organizations to environmental interest group in society itself is likely known as the practice of corporate social responsibility (CSR) (Gray, Kouhy &Lavers 1995).In addition,CSR involves balancing economies, environmental and social practices of an organization while fulfilling the requirements of different stakeholders mainly internal and external. (Xueming & Bhattacharya 2006)

A socially responsible corporations will willing to accept any responsibility and outcomes of its activities on the environment and prepared to show accountability for their actions and decision making process (Kytle & Gerard Ruggie 2005). Stakeholder are the main people to ascertain the existence of an organizations in terms of financial and non financial abilities to achieve the organization’s mission and objectives .

For example, if the corporation want to advertise their products in the charity events, the management should consider donate money to the charity unconditionally which will improve the organization reputation. By having good corporation reputation, it will benefit the underprivileged people who are unable to access the basic needs and retain customer’s loyalty, providing an edge over competitors. Lastly, implementing CSR will increase staff turnover and enhancing customer’s confidence and satisfaction.

Risk matrix tools should be implemented in all corporations so that management are able to conduct project risk management activities internally . Moreover, there are five levels such as almost impossible , very low, low ,occasional ,high ,very high (Hanna Landdell , 2016). Lastly,by utilizing the risk matrix allows the management team to identify and analyse the current situation that creates a potential threat to the success of the project in figure 1.

Figure 1:ERM IT Risk assessment tool (Hanna Landdell , 2016)

1)Do you feel your perspective being heard by the management team in an organization?

Neohumanism: Most of the employees thinks that the higher management does not listen to them given that they are willing to provide their genuine feed back to enhance the organizations structure.

Radical Structuralism : different tools can work out in different situation and background .Passionate and diligent employee are the key factor to improve the company operations by providing constructive feedback . However, the management team will not have the same perspective as the employees.

2) Does your organization encourage employees to provide feedback?

Neohumanism: Most of the decision has been finalized by the management without consulting the employees feedback .

Radical structurism : All the decisions have been consulted by the employees before making any decision making process .

3) Do you feel valued, appreciated, heard and respected by company?

Neohumanism:No , the employees does not feel appreciated since the management does not listen to their feedback and concern

Radical structurism: Management team took some time by conducting a staff meeting knowing what happening on the ground .

4) Is implementing a good corporate social responsibility (CSR) process necessary(Gray, Kouhy &Lavers 1995)?

Neohumanism:CSR thesis might not applies to all company because many of the management team w ill not comply with that .

Radical structurism:Some of the management team will comply with CSR so that organization receive good reputation and gain customers confidence .

5)Does leading figures need to have traits such as ethical leadership permanently Ritter (2006).?

Neohumanist: Expect their employees to comply with their instructions with no question asked .

Radical stucturism : Will listen to their employees by allowing them to voice their concerns before making any decisions.

6) Does Risk Matrix tools are able to improve the efficiency in terms of making critical decisions (Landdell , 2016).?

Neohumanist : some of the employees especially elderly find it not useful due to technology advancement .

Radical structurism : Passionate employees will conduct risk matrix tools to make any important analysis and decisions.

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