Process Improvement Plan: Risk Assessment

Process Improvement Plan: Process Proposal

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Mc Donald’s SWOT matrix

Strengths Strong brand name Diversified income	Weaknesses High employee turnover rate Negative publicity
Opportunities Globalization of economies Better menus	Threats High competition from the fast food contenders Increased health concerns among public health officials

Turning the company’s weaknesses into strengths

Negative publicity

Discussions in the past pointed that fast foods are not healthy for consumption. Consequently, many people tend to associate mc Donald’s with unhealthy fast foods.

High employee turnover

In the recent past, a notable number of employees working for mc Donald’s have left their jobs to work for other companies. This could be associated with the fact that they are not motivated enough to continue working for this company or could be earning low remuneration.

Using management model to turn the company’s weaknesses into strengths

The two weaknesses of the company, which are high employee turnover rates and negative publicity can be turned into an advantages. When it comes to high employee turnover rates, it is essential to consider the use management theories, which are the contingent and the systems approach to management. However, if better results are to be realized spontaneously, contingency approach to management of the company and its operations would be the most appropriate (Rosemann, & Brocke, 2015). This theory postulates that control of processes and improvement should be founded on the day to day operation of the company. At its core, it focuses on improving the daily activity of the firm with a long-term aim of improving efficiency and satisfying the customer. Unlike the systems approach, this theory would be benevolent to the company because it shall take into account the current situation while considering the ever-changing needs of the clients. When it comes to employee turnover, the contingency theory shall be used to respond to day to day activities and circumstances by taking into account the number of employees that leave their jobs for employment in contender companies or even other fields. Now, after recognizing the problem, the management shall swing into action and identify the possible causes of the high rates of employee turnover. When coming up with the roots of the problem, necessary data shall be gathered to further highlight the severity of the situation. Now, the managers shall barnstorm the possible solutions to the problem. After coming up with some answers, they are tasked with the responsibility of selecting the best alternatives to effect a long lasting solution. Such a process is vital in highlighting the contemporary employee needs and preferences. This would, in turn, create a more modern and appropriate solution to the high rates of employee turnover. This type of strategy and approach to management encourages the manager to adopt leadership approach to management. This method involves leading from example and mentoring employees so that they can feel part and parcel of the company and in turn be part of the shared vision and mission. If the management takes into account the needs of the current employees, it would, in turn, motivate them to work for the company. Satisfied employees are more likely to represent the company with zeal thus creating an excellent corporate image and client satisfaction (Rosemann, & Brocke, 2015).

Negative publicity is mainly caused by the thought that fast foods are unhealthy as they lead to eating disorders such as obesity. Due to this, many people tend to associate giant fast food companies with unhealthy food menus. In as much as Mc Donald’s has the best food menus as compared to other fast food companies, the thought that their foods are unhealthy might be detrimental to the company success in future. With the contingency approach to management, a swift response to this situation shall be appropriate in creating a good corporate image and in turn helping the company restore back the confidence of the clients and the general public in their meals (Möller, 2013). The management shall gather enough information regarding this situation, head over to brainstorm and come up with possible solutions to it. In the process of brainstorming, the administration is charged with the responsibility of gathering enough information regarding the causes of such a dogma among the general public. Many health advisors in the current times tend to advise the general public that fast foods are unhealthy and would lead to the development of health problems with extended use.

The management ought to sit down and have a discussion about how they are going to restore back the confidence of the clients and the general public. In light of this fact, advertisement and a clear explanation of the process that they take when preparing the food is essential in educating the clients and letting them know that the food they eat is fit for their health. When coming up with an advertisement, it is essential that the ad highlight on the process that the food goes through before it can ultimately be sold to the general public. With this type of information, the general public rests assured that the food they take is safe and healthy to an ultimate degree.

How marketing theories can help improve the process proposal

An appropriate blend of marketing theories and other forms of marketing is essential in ensuring that the process improvement plan would push through successfully. This is because, without the correct marketing strategies, the new products of the company shall fail (Gummerus, 2013). When making the products, it would be essential to tailor-make them to suit the needs of the choosy clients. By that, I mean that they should be designed to meet the health standards of the current times. By boosting the employee motivation to work for the firm, they shall work with zeal to avail the product at the right time. Even if getting some healthier raw Materials and taking on some new processes of producing the products might be expensive, pricing of the products shall also determine whether or not the product shall compete favorably in the market (Becker, Kugeler, & Rosemann, 2013). When doing promotions, highlighting the specific details that are associated with preparing the food would be important in assuring the clients that they are getting something worth the value of their money. Even if the new process of production shall be a little expensive, it is important to note that advertising serves the critical function of ensuring that the client knows that they are getting products that are healthy. The products shall also target the younger generation. In the advertisement, it is vital to create some form of culture and trend in the new food. By that, the younger generation is more likely to take the new menus as part and parcel of their lifestyles.

References

Becker, J., Kugeler, M., & Rosemann, M. (Eds.). (2013). Process management: a guide for the design of business processes. Springer Science & Business Media.

Gummerus, J. (2013). Value creation processes and value outcomes in marketing theory: strangers or siblings?. Marketing Theory, 13(1), 19-46.

Möller, K. (2013). Theory map of business marketing: Relationships and networks perspectives. Industrial Marketing Management, 42(3), 324-335.

Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process management. In Handbook on business process management 1 (pp. 105-122). Springer Berlin Heidelberg.