Situation Analysis

Executive Summary: Beauty Clad Collection

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Executive Summary: Beauty Clad Collection

Beauty clad collection is the ultimate ladies fashion clothing distributer across the state. The company is determined to market, sell, and supply a wide variety of ladies/women fashion clothing to every corner of the state. The business is motivated by the high demand for quality fashion for different age groups. The company has been in business for the past two and a half years, and it has managed to keep up with the ever-changing fashion trends both globally and locally.

The business deals with a variety of fashion products from women’s clothing, shoes, and accessories such as belts, purse, watches, and jewelry. These products have been classified into two main classifications which carter for both the needs of children fashion and ladies fashion. The children fashion section caters to fashion clothing needs of female children aged up to 15 years whereas the ladies fashion section caters to the needs of teenagers and women. There is a high market demand for these products which has greatly attributed to the success of the business. With the increasing market size and manufacture of quality products, the company has been able to sell all of its stock.

Besides providing quality and trendy products, the company offers sales in two types of consignments that is retail and wholesale packages. This has made it possible to expand the scope of services and products delivery as well as improve the relationship with different suppliers. In a years’ time, Beauty Clad Collection will embark on expanding its operations to the manufacturing of customized and new products in the market. Its long-term financial goal is to increase its sales from the current $750,000 to $5 million by the year 2020. This will be possible as the company will embark on intensifying its internal operations and expand its business location.