SOURCES:Could you please cite on page 3 paragraph 2 the sentence that starts "For example, during as tasks that revolve around passive viewing of two stimuli of emotions (face or scenes) that were shown..." thank you

Type of service:

Writing from scratch

Work type:

Presentation or speech

Deadline:

(4h)

Academic level:

College (3-4 years: Junior, Senior)

Subject or Discipline:

Marketing

Title:

Writer's choice

Number of sources:

3

Provide digital sources used:

No

Paper format:

MLA

# of pages:

2

Spacing:

Double spaced

# of words:

550

# of slides:

ppt icon 0

# of charts:

0

Paper details:

Hi, here is the description for the Presentation and also it shows what you need to do for the presentation no more than 6 slides. The company name is (Under Armour “I will what I want”). Please contact me for any question. Description: This assignment requires you and your teammates to analyze a recent or current integrated marketing campaign, preferably in the general consumer market. At least three elements of the campaign should be included and discussed in the report (i.e. a print ad, a broadcast ad or video, outdoor, internet, social media, ambient or guerilla, promotion) It is important that this be your original work. You may not use analyses already done by organizations such on One Show, Effies or Cannes. The format of your submission should be in presentation style, preferably a Power Point presentation of no more than 25 slides, and should demonstrate the elements of a good presentation, i.e. strong visuals, working links and limited copy per slide. Five of the 50 points will be based on the quality of your presentation. You are looking for a campaign in which the various elements work together to communicate a consistent message. You will analyze the intended audience, the brand positioning, the graphic and message strategies of each of the elements individually, as well as a collective unit, and the media strategy. In short, your project will respond to the question, “What business problem is this campaign designed to solve, and how does it use the tools of advertising to solve that problem?” Ultimately, your project will come to some conclusion about how effective the strategy is. This doesn’t mean I necessarily need to see actual campaign results (though that would be excellent), but it does mean I need to understand your analysis of whether this campaign is strategically on target, given what you understand about the product, the challenge and the audience. Format: This project should be approached as a semi-portfolio piece, and include any necessary scanned images, links, imbedded videos accompanied by the analysis portions below (the questions here should be used a prompts to help guide your analysis…they should not be answered in a yes/no format): A. General description and campaign overview (no more than 3 slides) a. Briefly describe the campaign in terms of the product/service, audience targeted and message and media strategy. Identify the agency that created the campaign. b. State your point of view with regard to the intended result/objective of the campaign: What does the advertiser want the consumer to believe and do about the product/service? B. The challenge (no more than 3 slides) a. Market analysis i. What are the external and internal forces that are affecting this product and/or its category in today’s market? ii. What legal, demographic, socio-cultural or technical forces are at work? iii. What competitive forces does the product/service face? b. What problem is the campaign attempting to solve?

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