Creating a Company Brochure

NAME:

Institution:

Date:

Step 1: Identification of the three major competitors:

Company Name: W.W. Grainger

HD Supply

Airgas

Motion Industries

Factors W.W. Grainger HD Supply Airgas Motion Industries Priority

Products 4 2 1 3

Price 4 2 1 3

Quality 4 2 3 1

Product Selection 3 4 2 1

Customer Service 4 3 1 2

Product Service 4 3 2 1

Reliability 3 4 2 1

Expertise 4 3 1 2

Image 3 4 1 2

Location 4 3 2 1

Layout 4 3 2 1

Appearance 4 2 3 1

Sales methods 3 2 1 4

Credit Policy 4 2 3 1

Availability 4 2 1 3

Management 4 3 2 1

Stability 3 2 1 4

Advertising 4 2 3 1

Step 4: Changes that I could do to improve the competitive position:

Realignment to better serve the shifting customer base

Investment in the e-commerce

Ensuring efficiency in the supply chain and management

Investing in better and reliable IT infrastructure

Graphical Representation