Internal and External Analysis

Company Selection and Mission Statement

Name

Course

Institution

Intel

Intel is an American multinational corporation founded in the year 1968 by two American Engineers Gordon Moore and Robert Noyce. The initial investment for Intel was $2.5 million dollars arranged by an investor Arthur Rock. The two engineers both worked at Fairchild semiconductor and after establishing Intel let with most of its employees.

Intel manufactures devices related to computers like processers, motherboard chipsets, flash memory, graphic chips and integrated circuits. The corporation also supplies processors to big computer manufacturers like Apple Inc, Lenovo, HP and Dell. Their first products were the micro chip and the first metal oxide semiconductor. The oxide semiconductor failures led to better and improved dynamic Random Access Memory chip. The corporation has been modifying and developing new products from then to meet a customer base made of computer manufacturers and individuals. The corporation is well known for their processors which are found in over 70% of all computers due to its supply of major computer manufacturers.

Intel Corporation is recognized throughout the world as a reputable company. Through the years the company has appeared in Forbes list with the current being in 2019 where they were named the most reputable companies for efforts in innovation and governance. (Intel, n.d.). The company is listed as the 14th most in the Forbes list of world’s most reputable brands. (Intel, n.d.). There are many awards which show that Intel Corporation is one of the leading brands in the world. The awards are also for workforce, ethics and admiration and this is why I chose Intel Corporation. The company has a rich history and its thirst for innovation in the computing industry keeps getting bigger every time.

The company has a rich history from the start in July 1968 to the current time being ranked as one of the best globally. The original business plan stated the company would be manufacturing integrated circuits in a larger scale. The past 15 years has seen tremendous growth in Intel Corporation. Apple Inc decided its entire PC’s would in future use Intel CPU’s. This was a big leap for Intel as currently Intel and its Intel compatible microprocessors are literally found in every PC in the world. (Hall, 2019). This is the same period the company appeared in Fortune 500 list of big companies. It is also during this period that Intel has made a lot of acquisitions to boost its brand. The acquisition of Infineon Technologies to be used on laptops, smartphones and tablets, Telmap the Israeli software company and Password box. In total Intel made more than twenty acquisitions over the last 15 years to boost its business. There have been expansions like the new processor manufacturing facility in Arizona which was completed in 2013. In 2011 a pilot project with ZTE Corporation to incorporate its processor Intel Atom in mobile markets.

The company’s strategic goal of developing products that competitors cannot match has seen a big growth in its innovation department. The company keeps coming up with new innovations that are better than the last ones and are spurring growth in the company. There have been major changes in the company over the last 15 years. The changes have not only been on management but also with the way business is conducted. The period between 2010 to 2019 saw the acquisition of software and other technology companies in order to keep up with the changes in the technology industry. The same period also saw investments in companies which were deemed as partners that could help Intel achieve its goals. The partnership with ZTE Technologies to try and penetrate the Chinese market is one of the major partnerships. In 2012 Intel partnered with Google where Google’s Androids 2.3 used Intel’s Atom microprocessor. The dwindling sales of CPU’s have also led the company to focus on other devices like smart phones, laptops and tablets. The company introduced new mobile processor technology in June 2011and this helped the company increase its share in global processor market to 82%.

Intel’s first CEO was co founder Robert Noyce in 1968. He was succeeded by co founder Gordon Moore in 1975 followed by Andy Grove who eventually handed the reins to Paul Otellini in 2005. Otellini retired in 2012 and was succeeded by Brian Krzanich who had to resign in 2018 and was replaced by Bob Swan. The main role of the CEO over the past year has been to oversee the growth of the company. During the tenure of Otellini revenue grew by over 50% while Krzanich oversaw the most mergers and acquisitions during his tenure as he steered the company towards changes in the technology sector.

The existing mission statement of delighting stakeholders by delivering advancements in technology that are essential in the way they work and live and the code of ethics which states that business should be conducted with professionalism, honesty and integrity and treating stakeholders with fairness and respect. The company has various community based programs that have benefited the community in lifting up their lives. In New Mexico Intel is the leading employer. These two statements have been the driving force in achieving global status for the company.

Brian Krzanich a former CEO had to resign due to relationship with an employee. Patent infringement lawsuits. These two scenarios are of ethical concern for a company that markets itself with integrity, professionalism, honesty and respect.

The new mission statement should be; Intel advancing technology to empower you. The mission statement is to set a path for the company to make more advancement in technology through better innovations that will make life easier for the customer. The changes have been made to make a simple statement showing the customer is the king.

References

Intel (n.d.) Company overview. Retrieved from https://www.intel.com/content/www/us/en/company-overview/company-overview.html

Mark Hall (2019). Intel American Company. Retrieved from https://www.britannica.com/technology/manufacturing

Jennifer Elias. (2018). 10 facts you (probably) didn’t know about Intel’s 50-year history. Retrieved from https://www.bizjournals.com/sanjose/news/2018/07/10/intel-history-intc.html