comprehensive analysis of global entry

Global analysis outline

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Global Analysis Outline

Confectionary products are sugar baked products. They can be described by having low calorie and low nutrients products. Sugar-free confectionery products attract more market globally because of the recent rise of health concerns such as the increase in the rates of obesity, diabetes, lifestyle changes, and nutritional disorders (Al-Ghannami et al., 2019). Notably, confectionary markets exhibit two different markets, baker's confectionery, and sugar confectionery. The baker confectionary encompasses cakes, pastries, cookies, doughnuts and among others. On the other hand, sugar confectionary includes candies chewing gums and chocolates. Considerably, I will venture on confectionary business in Oman located in the continent of Asia.

The local marketing matrix varies significantly based on the varying natures of consumers, business policies and competitors. A comparative analysis of marketing matrix elements such as price, promotion, product, and place in Oman’s local and international market depicts the following. In terms of product prices, the costs of different commodities are fairly similar in Oman and other global regions. However, through its cost plus pricing system, the prices in Oman are more favorable compared to those in foreign nations (Fernandez, Kumar & Mansour, 2013). The only incidence when prices are low in the foreign nation than in Oman is when the company is marketing its products to more consumers. Oman, however, offers promotions and offers in both Oman and other nations, especially when introducing new products (Fernandez et al., 2013). Larger pools of products are availed to local consumers as compared to the international ones. The difference results from the high costs incurred in distributing products to distant regions. Luckily, the products offered in both markets are of good quality and consumer-friendly. Lastly, considering the company's fame in the local markets, the degrees of product marketing is higher in foreign nations.

Oman has done very well in the regional alliances and economic integration. Notably, the country was the founder of Gulf Cooperation Council (GCC) which is essential on aspects of political cooperation in the areas of political conflicts and security. The country’s political stability promotes business integration, it encourages free movement of people and encourages investors to diversify their resources into the business. Significantly, Oman as one of the oil producers has assigned many economic agreements with the neighboring countries, policies regarding trade have been developed that promote economic integration in such countries.

The physical environment has an impact on trade. The physical environment encompasses both the natural and man-made environment. The natural environment such as water, land, and climate affect trade. For instance land offers the location and transport means of trade, water can be used as a medium of transport of goods and services. Manmade environments such as roads can influence trade. Well, develop road networks facilitate the faster and timely movement of goods and services thus promote trade.

Peace and political stability are considered the basic factors that promote the growth and sustainability of the trade. The political systems of man have been stable where a rule of sultan Qaboos bin said al-said has been used to promote peace and unity. This has provided a trade enabling environment for both local and foreign businesses (Fernandez et al., 2013). Significantly the law guides towards building better infrastructure such as roads thus providing an improved medium of transport thus promoting trade

The Oman economic conditions have been supported by its government, it has promoted the growth of various sectors that offers business opportunities. Sectors such as power generation, tourism, and infrastructure have been developed thus promoting the culture of entrepreneurship. Significantly Oman has separate initiatives that provide the entrepreneurs' finances and business skills that have promoted trade and investment in the country.

Finances options in the Oman country has majored on the banking sector. Recent research has unraveled that the banking sector in Oman has recorded a significant improvement. For instance, credit to the private sector has increased from 31.07 to 37.04 in GDP in the year between 2016 and 2017. Despite such a tremendous increase in the GDP, the country has been ranked as a small-medium enterprise by the World Bank (Biswas, Kumar & Mansour, 2013).

Oman has done very well in the social, health and environmental conditions. Progress is witnessed in the development of healthcare and social security services. The country provides an exceptional social service that includes insurance of people against disability, old age, maternity, death, and healthcare. The government has extended the insurance cover to self-employed individuals, non-Oman workers this has promoted the country’s health sector. Notably, Oman has is experiencing difficulties with environmental conditions in the coastal regions. There are high levels of soil, salinity, drought which makes the region not good for human habitation(Fernandez et al., 2013)..

Oman has been receiving statements of a terrorist attack in the Gulf region. This attack is targeting residential areas, oil, transport and aviation industries, and the military sector. The government of Oman has done so well in creating awareness for its citizens to avoid crowded areas such as restaurants. Despite such threats, no attack has been successful due to high-security notification.

Demonstrations and protests are the risk drivers of Oman. The country experienced protest in the past years because of raising of prices of basic commodities and the political imbalance. The country developed major constitutional reforms that have helped to solve this situation. Currently, the country is ranked as the safest country for trading.

Oman government advocate for the respect for the culture. There are constitutional laws that provide personal freedoms, civil liberties. The citizens are expected to present a high code of ethics where unethical behaviors are highly discouraged. The laws protect their culture.

A sweet of Oman is an organization based in Muscat, Oman. It is a confectionary producing company that started its operation in 1990 having close to 30 years of experience in confectionary business. Ove the course of time the company has developed into a multinational public company offering some of its products in the neighboring nations (Biswas, Samanta, & Saha, 2011). Basing on high rates of the company's success, the company has intensified itself in the involvement of global business. Notably, as of now, the company has several headquarters close to 45 countries worldwide. Some of these include the US, Canada, New Zealand, Australia and among others. Consequently, the company's desire to penetrate more markets is steady and active.

Sweets of Oman is a corporates company that is owned by many stockholders. The company is headed by a board of directors who are elected by the stockholders every two years of service .the board of directors appoint key officers which aid them in running of day to day activities in the company.

The company produces a range of confectionery products that are available in both local and international markets. The products are branded as Folen & court, Chiko, Chelsea and among others. Our products meet the established laws concerning food and beverage industries in terms of packaging, transporting, and storage and branding. If you encounter a product appearing similar to ours you are advised to call our customer care services for assistance.

References

Al-Ghannami, S. S., Al-Shammakhi, S. M., Al Jawaldeh, A., Al-Mamari, F. A., Al Gammaria, I. K., Al-Aamry, J. A., & Mabry, R. M. (2019). Rapid assessment of marketing of unhealthy foods to children in mass media, schools and retail stores in Oman.

Biswas, R., Samanta, A., & Saha, P. (2011). The cardiac strain of confectionery worker about heat exposure during regular work shift. Indian journal of occupational and environmental medicine, 15(3), 120.

Fernandez, M., Kumar, R., & Mansour, D. E. (2013). Determinants of capital structure: evidence from Oman. Oman Chapter of Arabian Journal of Business and Management Review, 34(980), 1-11.