ILP Paper

Outline for ILP Paper

Institutional Affiliation

Insert the student’s name

Instructor’s name

Course

Date

Outline for ILP Paper

I. Abstract

1. Summary of various sections of the paper

II. Introduction

1. Background information of the company

III. Organizational Setting

1. Objectives of the Company

a. Short-term objectives

b. Long-term objectives

2. Vision statement of the Company

3. Mission statement of the company of the Company

4. Products and Services offered by Company

5. Key Departments of the Company

6. Organizational Structure of the Company

7. Key Stakeholders and Customers of the Company

IV. Chapters

A. Effective Stakeholder engagement

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

B. Efficient Supply chain management

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

C. Strategic Business Agility

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

D. Creativity and Innovation

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

E. Marketing Information Systems, Marketing Plan and Market Automation

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

F. Technology

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

G. Service and Product Quality Management

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

H. Six Sigma

· Explanation, discussion and description

· Applicability to organizational setting

· Advantages

· Recommendations of successful implementation

· Integration with Bible

V. References

Andriof, J., Waddock, S., Husted, B., & Rahman, S. (2017). Unfolding stakeholder engagement. In Unfolding stakeholder thinking . New York: Routledge.

Battistella, C., De Toni, F. A., De Zan, G., & Pessot, E. (2017). Cultivating business model agility through focused capabilities: A multiple case study. Journal of Business Research, 73, 65-82.

Bujor, A., & Avasilcai, S. (2016). The creative entrepreneur: A framework of analysis. Procedia-Social and Behavioral Sciences, 221, 21-28.

Fotiadis, A., Mombeuil, C., & Valek, S. N. (2018). Designing and Implementing a Marketing Plan. In The Emerald Handbook of Entrepreneurship in Tourism, Travel, and Hospitality: Skills for Successful Ventures. New Jersey: Emerald Publishing Limited.

Heimbach, I., Kostyra, S. D., & Hinz, O. (2015). Marketing automation. Business & Information Systems Engineering, 57(2), 129-133.

Jensen, C. M. (2017). Value maximization, stakeholder theory and the corporate objective function. In Unfolding stakeholder thinking (pp. 65-84). New York: Routledge.

Kull, A. J., Mena, A. J., & Korschun, D. (2016). A resource-based view of stakeholder marketing. Journal of Business Research, 69(12), 5553-5560.

Kustin, A. R. (2015). Marketing mix standardization: a cross cultural study of four countries. International Business Review, 13(5), 637-649.

McDonald, M. M. (2016). Strategic marketing planning: theory and practice. In The marketing book. New York: Routledge.

Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489.

Sánchez, A. M. (2015). Integrating sustainability issues into project management. Journal of Cleaner Production, 96, 319-330.

Todorović, L. M., Petrović, C. D., Mihić, M. M., Obradović, L. V., & Bushuyev, D. S. (2015). Project success analysis framework: A knowledge-based approach in project management. International Journal of Project Management, 33(4), 772-783.

Van Wulfen, G. (2016). Creating innovative products and services: The FORTH innovation method. New York: Routledge.

Wolf, C., & Floyd, W. S. (2017). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 43(6), 1754-1788.

Zhang, Z. J., Watson IV, F. G., Palmatier, W. R., & Dant, P. R. (2016). Dynamic relationship marketing. Journal of Marketing, 80(5), 53-75.

VI. Appendix