Head: ORAL COMMUNICATION 1
Cook, R. (Producer). (2005). Great Communicator’s speech: Challenger disaster (Links to an external site.)Links to an external site. [Video segment]. In Great Speeches, Volume 5: Franklin D. Roosevelt, Lyndon B. Johnson, Ronald Reagan, and Robert F. Kennedy. Retrieved from the Films on Demand database.
Oral Communication
The speaker in the film is the United States President Ronald W. Reagan who is speaking to the people of their country. This is evident when he says, “We have grown used to wonders in this country…. for 25 years the United States space program has been doing just that” (Reagan, 2017).
The president is passing a message of condolences to the nation as a whole and the families of the seven astronauts who were lost in a flight to the space. The seven who were lost included Michael smith, Ronal McNair, Gregory Jarvis, Ellison Onizuka, Christa McAucliffe, Judith Resnik and Dick Scobee. They were brave to explore the universe and get facts to get the facts for the general public. He is also passing a message of encouragement to the little primary kids who are aspiring to be astronauts to take heart and never feel discouraged by the incident, “the future does not belong to the faint hearted; it belongs to the brave” (Reagan, 2017).
The channel of communication being used to address the public is a television and a radio broadcast. The president is addressing the American school children whom he believed were watching the live coverage, he says, “I know it is hard but sometimes things like this happens” (Reagan, 2017). According to the president the broadcast done, “up front public and never to keep anything public” (Reagan, 2017). As such, it is evident that the broad cast was also live coverage for the entire public.
In the video there is a technical noise that is causing interference as the speaker’s voice is not clear following the equipment that were used in the recording. The other technical noise is in the video taken which is not clear due to the use of poor cameras in recording.
The speech was delivered at the white house in the United States from the oval office when the president spoke around 5 pm in the evening. The audience are the public who happens to be morning at this point in time. They have been pained by the sudden occurrence. The other audiences are the journalist and camera men who are recording the speech. The other group being targeted are the school children who are in a way getting scared by the astronauts’ career. He is advising them to be courageous as it is what life needs for exploration and establishing facts.
The speech is unilateral and as such, there is no feedback needed. Instead, it is aimed at creating an impact upon the scared public to take heart and be hopeful for future improvements in the space crew to avoid similar deaths.
In conclusion, the communication above is oral and the channeled used to pass the message was the media broadcast. The whole speech is being delivered in the office of the president and he is targeting the whole public. There is no direct conversation and therefore feedback is not necessary. The key issue to create an impact upon the mourning public so that courage is instilled among them. The camera was not clear in capturing the video and the audio recording was also poor hence causing technical noise.
References
Films on Demand - Embedded Video - Great Communicator's Speech: Challenger Disaster [Video file]. (n.d.). Retrieved from https://fod.infobase.com/OnDemandEmbed.aspx?Token=49143&aid=18596&loid=183411&Plt=FOD&w=640&h=480&ref=
Reagan, R. (2017). President Ronald Reagan's speech on the Challenger disaster. President Ronald Reagan's Speech on The Challenger Disaster, 1.