Opportunity Evaluation

Opportunity Evaluation – Point Allocation

Use PowerPoint slides with notes at bottom of slides – no Word Doc needed

Minimum designs; readable; use black font on white background

No more than 10 pages (10 slides). Minimum font size: 16

No reverses. Only black print on white paper.

You need to pick a product/technology that you can develop as an FIU student

And launch with under $100,000

Points to Note:

· Assume that the opportunity is at Startup – all R&D is done; your product/ service is ready for sale; you have done your market research and tests and can show the results to investors. But you have no sales.

· Plan should be credible

Semester: _______ Plan: _________________________________________ Team No.: _____

Section (Paragraph) Headings:

Elevator Pitch: ___/1

Product Competitive Advantage (& comparison with competitors) ___/3

Market Attractiveness/ Segment Description and Rationale (Secondary research) ___/3

Sales Pitch to buyers (including ROI if businesses) ___/1

Industry Characteristics & Barriers (Company vs. Direct/ Direct vs. Indirect) ___/3

Pricing Analysis ___/3

Pricing vs. Competitors and rationale

Primary and real research to show viability ___/3

Summarize/ Evaluate the opportunity ___/3

Total: ____/20

Focus should be on evaluating the opportunity based on long-term competitive advantage, potential for strategic differentiation, attractiveness of markets, risks and harvest potential.

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