Q1. Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies presented in your Thompson (2020) text.
What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source (Thompson text).
Additionally, choose a rival company and describe what generic strategy they are using.
What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
Note: 250 words with intext citations and 2 references must.
DQ Responses
Q2. Please read the below paragraph and write your opinion.
Note: 150 – 200 words with intext citations and references must.
To choose a company that I admire is the Wal-Mart. The main objective of the company is to reduce the operations charges on the products they sell (Campbell-Hunt, C. 2000). To achieve the best profits, the company focus on the newer technologies and computer techniques to reach out to the consumers. As said Wal-Mart uses superior services and advanced computing management it reduces the nature of e-commerce and focuses on the purchases, operations, management of goods and services (Martinez, G 2017). The company is best for retail stores with many competitors around. Comparably the Wal-Mart has reduced prices, discounts for the citizens, blooming items and excellent management staff all over.
The Generic Strategy Wal-Mart organization is using is selling the goods at low prices which is effective against the retail industry. However, the main idea of the company is minimal the prices by using SWOT analysis (Edwad, W, (Aug 22, 2018). Wal-Mart focuses on the cost leadership and modifies the company to achieve the best costs operations. The intensive strategy of the company is Market penetration that access the improvement, contributions and retail markets. Then comes the Product development, Diversification. Thus the company strive to be the best serving nin the retail industry.
Lastly another rival company is Dell and the one opinion toward the improvement of the companies sustainability in long run is to address the needs of the consumers, go green ideas and eliminate waste and emissions. Aim to reach more zero waste and set apart from other companies.
Q3. Please read the below paragraph and write your opinion.
Note: 150 – 200 words with intext citations and references must.
Coca- Cola is one of the companies that use the broad low-cost strategy. With the help of the broad-low cost strategy, a company is more likely to attract more customers (Vahdati, Nejad, & Shahsiah, 2018). The Coca-Cola Company has succeeded a lot in both the local and international markets because of this strategy. For example, everyone (including the ones living below the medium class) can afford this company’s products. Its products such as Coca-Cola and Sprite Soda are of the highest quality, but they do not cost a lot. This is an excellent strategy and it has helped the Coca-Cola Company to stay ahead of its rivals in the industry.
Pepsi Inc. is one of the close rivals of the Coca-Cola Company. Pepsi Inc. utilizes a broad differentiation strategy. A broad differentiation strategy helps a company to ensure that its products have unique features so that they cannot be compared with the ones in the market (Thompson et al. 2020). Pepsi Inc.’s management aims at manufacturing unique products so that they can attract more customers. However, Pepsi Inc. has not succeeded in dethroning the Coca-Cola Company. This is why I believe that the broad low-cost strategy is enough for the Coca-Cola Company to improve its competitive sustainability.
SonofSun
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