Digital marketing report card
Aarav02
OnlineMarketingResearch-Toolsvvsu21rev.pptx
Online Marketing Research
Digital Marketing / Social
Media
Research Tools
Ivan Surjanovic, [email protected]
1
Watch short videos posted on “Digital Marketing Minute” YouTube channel / playlist for your better understanding of the digital marketing research tools https://www.youtube.com/watch?v=SEuxevzsIyc&list=PLE3C4tRr4sgY3Z8JqPfVgE7GDRIvbSdYq&ab_channel=whereispuck
Traffic Rank
Alexa.com
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Alexa.com
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Converting Alexa Rank into Traffic http://domain.tips/alexa-rank-traffic-converter/
Alerts
Alexa.com
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Google.com/alerts
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Web Archive
Alexa.com
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Archive.org
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Link Popularity
Alexa.com
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https://ahrefs.com/backlink-checker
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Linkpopularity.com
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Traffic
Alexa.com
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https://www.semrush.com/analytics/overview
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Social Media Listening
Alexa.com
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Socialmention.com
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Socialmention.com
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Socialmention.com
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Brand24.com
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Social-Searcher.com
https://twitter.com/whereispuck/status/1224882719810670592
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Website / Page Relevance
Alexa.com
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Checkpagerank.net
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Checkpagerank.net
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Checkpagerank.net
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https://checkpagerank.net/check-page-rank.php
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https://moz.com/domain-authority-checker
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https://ahrefs.com/website-authority-checker
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https://www.semrush.com/analytics/overview
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https://www.semrush.com/analytics/overview
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Search Engine Rank
Alexa.com
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https://smallseotools.com/keyword-position/
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https://www.mikes-marketing-tools.com/ranking-reports/
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https://www.authoritylabs.com/ranking-tool/
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Keyword Popularity
Alexa.com
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Google.com/ads
-> Tools - > Keyword Planner
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Google.com/ads (login)
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WordTracker.com
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www.wordtracker.com
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Keywordtool.io
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Important note: there are two ways to use this powerful keyword tool: 1) You can go to Neil Patel's website (https://neilpatel.com/ubersuggest/) as suggested in the video, and open an account there. While this will is a powerful tool, you can do a limited amount of searches per day.
2) Instead of the above approach, and in order to have unlimited use of the tool, you can install an app in your Chrome browser (https://chrome.google.com/webstore/search/uber%20suggest). Once you do, you will see the search volume, CPC (cost per click) and SD (search difficulty) for each search that you do on Google). This is very powerful and useful tool!
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Google.com/trends
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Plus Various Browser Apps
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https://chrome.google.com/webstore
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https://chrome.google.com/webstore
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https://chrome.google.com/webstore
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Now You Can Put Together Your Digital Marketing Report Card
Alexa.com
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Online Marketing Research
Digital Marketing Report Card
(download the updated blank template from www.iPowerStrategy.com/Resources)
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Download the template from the course website. Adjust the template to work for your own needs.
Online Marketing Research
Digital Marketing Report Card
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Download the template from the course website. Adjust the template to work for your own needs.
