Online Marketing and Digital Commerce Project

Online Marketing and Commerce Analysis

Note: Each section should begin on a new page.

Title Page

Analyst name (student)

Client name

Web address

Date of report

Executive Summary (250 words)

One paragraph summary of findings and conclusions

Description of Client (250 words)

What industry are they in? What do they sell or provide?

Where are they located?

List website and all social media sites.

Do they have an app or apps? If so, describe them including the platforms they are available on.

Review of Client’s online marketing and commerce tools and strategies (400 to 800 words)

Website

Strengths

Weaknesses

Opportunities

Threats

Social media

Strengths

Weaknesses

Opportunities

Threats

Mobile

Strengths

Weaknesses

Opportunities

Threats

How would you describe your client’s use of online marketing and digital commerce?

Overall, how would you grade your client’s use of online marketing and digital commerce?

Does the client’s site have a privacy policy? Create a list of security and privacy best practices that your client should adopt.

Review of one competitor’s online marketing and commerce tools and strategies (400 to 800 words)

Website

Strengths

Weaknesses

Opportunities

Threats

Social media

Strengths

Weaknesses

Opportunities

Threats

Mobile (note: it may not exist)

Strengths

Weaknesses

Opportunities

Threats

How would you describe the competitor’s application and integration of online marketing and digital commerce?

Overall, how would you grade the competitor’s application and integration of online marketing and digital commerce?

Recommendations and Conclusions (400 to 800 words)

What can your client do to be more competitive in their digital commerce endeavors? Address website, social, and mobile marketing and commerce.

Create a social media plan for your client to cover a one-month timeframe. Use the Excel Workbook template.

How much will your suggested changes cost, both in terms of money and time? Would they need to hire more people? A social media or SEO specialist? How will the changes or new initiatives be funded?

Appendix

Include your SWOT grids and the Social Media Planning Tool in the appendix. These also may be uploaded as separate files.