simulation case analysis report

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College of Business Administration

Simulation Case Analysis Report

MGMT Strategic Management

Company name:

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Students names and ID

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Submission date

Day /Month/Year

8

Group contribution:

Student ID

Student Name

Contribution- write the specific section each member contributed. Only the person who contributed earns the grade.

Company name: …………………….……………….......

Introduction

(The purpose of the case analysis and brief introduction to the case and its current market, profit and challenges and you may also critique about the leadership. Last sentence need to be a transition sentence that guide the reader about what is include in the rest of the paper).

Analysis of the current Vision and Mission (propose a new vision and mission if you think necessary.)

Tell why the current vision and mission are not so effective.)

SWOT Analysis

External Environment Analysis

Analysis of the general external environment (7 segments). (Tell us the opportunities and threats from these each segment of the environment). Do a critical analysis of each aspect.

Economics:

Physical:

Demographic:

Political/Legal:

Technological environment

Socio-cultural environment:

Global business environment:

Industry analysis by applying the Porter’s five forces model

Threat of New Entrants:

Revelry among Competing Firms:

Threat of Substitutes:

Bargaining Power of Suppliers:

Bargaining Power of Customers:

Complementary Products:

Industry Life Cycle Analysis:

Competitor analysis

Last paragraph, summarize the opportunities and threats for your company. They can be used to develop new strategies.

Financial Ratio Comparison Table: (If you can find data of the direct competitors, please do this table. If not, you still can calculate few ratios for your own company)

Analyze the firm’s financial performance. Compare those financial rations with the direct competitors

Your company

Investment ratio

Profitability ratio

Return on investment

Liquidity ratio

Market share

Expansion areas

Competitor name

Competitor name

Competitor name

Competitor name

Summary of External Analysis: Industry trends, competitor trends, new business opportunities, external threats to your organization

Internal Organization Analysis:

The purpose of the internal organization is to identify resources, capabilities and core-competencies. By analyzing these components, our group will identify the strengths and weaknesses in order to propose new strategies that can bring competitive advantage………………………………….

Analysis of resources: (What unique resources which no competitors have?)

Analysis of capabilities: (Unique capabilities, expertise, rare expertise)

Analysis of core-competencies: (past experience, R&D, brand name, innovation, quality, patents etc.)

Value Chain Analysis is a another name for the same analysis. (from this analysis, you will identify the gaps.) try to collect data from within the organization in each functional areas.

Analyze all the functional areas here.

Internal Environment Analysis (Strengths and Weaknesses) SW

Identify three key components of the organization: Apply Resource based view theory perspectives:

a. Resources: Tangible and intangible resources. Identify rare, valuable and inimitable.

b. Distinctive Capabilities: What capabilities are rare, valuable and inimitable?

c. Core competencies: Identify rare, valuable and inimitable competencies that are different from competitors. You may develop a table to present the findings as given below.

Valuable: when they enable an organization to implement strategy that improves its effectiveness and efficiency.

Rare: very few, if any, other competitor organizations do not have these valuable attributes.

Inimitable: attributes may be too difficult to emulate because they have a unique history, their nature is ambiguous, or socially complex.

Organizational: organizational culture, structure, and processes should be organized in a way that can support the exploitation of resources and capabilities.

d. Use VRIO framework to analyze functional areas (also called value chain analysis or gap analysis): (Conduct an analysis of both primary functions and supportive functions.)

e.

Functional Areas

Resources & capabilities

Valuable and rare

Inimitable

Organizational

Gaps/Areas need to improve

Sales & Marketing

Resources:

Capabilities:

Core-competencies:

Finance

Resources:

Capabilities:

Core-competencies

Production

Resources:

Capabilities:

Core-competencies

IT

Resources:

Capabilities:

Core-competencies

HR

Resources:

Capabilities:

Core-competencies

Add here if any other functions

Resources:

Capabilities:

Core-competencies

Resources:

Capabilities:

Core-competencies

Summary of SWOT analysis. (List only the major findings you will use to formulate new strategies_.

Opportunities for the organization

Threats for the organization

Strengths within the organization

Weak areas in the organization that needs improvements

Find data to support these questions.

What opportunities do you use to develop new strategy?

What are the threats to your company?

What areas can you use to develop new strategies to develop competitive advantage for your business?

Proposed Strategies

Global business strategy: (describe the strategy and justify how this strategy supports the organization to achieve competitive advantage)

Business level strategy: (describe the strategy and justify how this strategy supports the organization to achieve competitive advantage)

Functional level strategies: (describe the strategy and justify how this strategy supports the organization to achieve competitive advantage)

Describe how the proposed strategies will help organization to grow and achieve competitive advantage. (Justify your points and show in what way the company can gain competitive advantage as a result of implementing the proposed strategies)

Conclusion

Appendices and charts

Appendix 1: Industry analysis - Porters Five Forces Model

Appendix 2: Gap analysis matrix table

Appendix 3: Competitor analysis and profitability ratio

References