k1

PART 1 : Online Discussion (a minimum of 150 words)

Watch the video as attached file, Integrating All Four Ps, and answer the following questions:

1.Describe a company that you believe represents the 4Ps well and provide examples of why you believe they are successful at it.

2.Describe a company that you believe does not do well at putting the 4Ps into practice and provide two examples of why you believe they struggle with it.

3.What recommendations would you give the company who needs to update its approach? Search the Academic Library and/or Internet for an article that supports your position and post the link in your thread for everyone to read.

PART 2 : Response to peers (a minimum of 35 words)

PART 3 : Response to peers (a minimum of 35 words)